PRPL
Purple Innovation, Inc.
$0.4190
-1.18%
$45.7M
No data for this timeframe.
Vol
Market Cap$45.7M
Cap SizeNano Cap
Analyst ConsensusBuy (60%)
Inst. Holders23 funds
Inst. Value$6.8M
Inst. Activity0 buys / 5 sells
Insider Activity1B / 0S
Insider Net $$29.4K
Reddit Sentiment60° Warm
SEC Reports3
Recent Activity
Jun 5, 2026
SEC
Purple Innovation's COO Eric Haynor resigned effective June 5, 2026, with no replacement named. The filing states the re
8-K — Impact 5/10
May 12, 2026
short_volume
Short Volume: PRPL — 61.7% short (0.4M / 0.7M)
Short: 429,688 | Exempt: 23,242 | TRF Vol: 695,958 | Short Ratio: 61.7% | Off-exchange volume (dark
May 4, 2026
Insider
Lucian Robert Gerard bought 60,000 shares
Chief Financial Officer @ $0.4906 ($29.4K)
Apr 28, 2026
SEC
Purple Innovation reported Q1 2026 revenue of $95.7M, down 8.1% YoY, and GAAP EPS of -$0.28, far below the -$0.13 consen
8-K — Impact 8/10
Apr 21, 2026
SEC
Purple Innovation reported mixed results: strong Q4 revenue growth (9.1% YoY) and improved adjusted EBITDA ($8.8M), but
8-K — Impact 7/10
Mar 31, 2026
Insider
HAYNOR ERIC SCOTT acquired via exercise 21,101 shares
Chief Operating Officer
Mar 31, 2026
Insider
DeMartini Robert surrendered for taxes 23,192 shares
Chief Executive Officer @ $0.6612 ($15.3K)
Inst.
Point72 Asset Management, L.P. — TRIM
13,612 shares ($9.0K)
Price Targets
$0.8250
+96.9% upside
Strong Buy
Current $0.4189
Low $0.6500
Median $0.8250
High $1.00
2 analysts
$0.6500
$1.00
Analyst Ratings
2Strong Buy
4Buy
4Hold
0Sell
0Strong Sell
Recent Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Apr 29, 2026 | UBS | MAINTAIN | Neutral → Neutral |
| Apr 29, 2026 | Keybanc | DOWNGRADE | Overweight → Sector Weight |
| Apr 1, 2026 | UBS | MAINTAIN | Neutral → Neutral |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current Q | $-0.07 ▼ -22.6% | $-0.11 — $-0.04 | 33% YoY | 4 |
| Next Q | $-0.05 ▼ -24.8% | $-0.07 — $-0.03 | 38% YoY | 4 |
| Current FY | $-0.27 ▼ -5.1% | $-0.33 — $-0.20 | 17% YoY | 4 |
| Next FY | $-0.20 ▼ -3.6% | $-0.33 — $-0.11 | 23% YoY | 4 |
Latest Reports
BEARISH
8-K
5/10
Purple Innovation's COO Eric Haynor resigned effective June 5, 2026, with no replacement named. The filing states the re
Jun 5, 2026
BEARISH
8-K
8/10
Purple Innovation reported Q1 2026 revenue of $95.7M, down 8.1% YoY, and GAAP EPS of -$0.28, far below the -$0.13 consen
Apr 28, 2026
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| ROYAL BANK OF CANADA | — | DOUBLED |
| WASATCH ADVISORS LP | $3.4M | ADD |
| VANGUARD CAPITAL MANAGEMENT LLC | $1.5M | — |
| BlackRock, Inc. | $691.3K | TRIM |
| RENAISSANCE TECHNOLOGIES LLC | $448.1K | — |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| May 4, 2026 | Lucian Robert | BUY | $29.4K |
| Mar 31, 2026 | HAYNOR ERIC | M | $0.00 |
| Mar 31, 2026 | DeMartini Robert | F | $15.3K |
| Mar 31, 2026 | KERBY JEFFERY | M | $0.00 |
| Mar 31, 2026 | DeMartini Robert | M | $0.00 |
Reddit Sentiment
60°
Warm
Bearish
Neutral
Bullish
23 institutional holders with $6.8M total value (10,349,809 shares) as of 2026-Q1. Top holders: ROYAL, WASATCH, VANGUARD. Net selling activity: 5 institutions trimmed/exited vs 0 added.
Top Institutional Holders — 2026-Q1
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | ROYAL BANK OF CANADA | 395 | $0.00 | 0.0% | DOUBLED +1267.6% |
| 2 | WASATCH ADVISORS LP | 5,071,444 | $3.4M | 49.1% | ADD +42.4% |
| 3 | VANGUARD CAPITAL MANAGEMENT LLC | 2,254,889 | $1.5M | 21.8% | — |
| 4 | BlackRock, Inc. | 1,045,474 | $691.3K | 10.1% | TRIM -40.4% |
| 5 | RENAISSANCE TECHNOLOGIES LLC | 677,654 | $448.1K | 6.6% | — |
| 6 | VANGUARD FIDUCIARY TRUST CO | 308,521 | $203.9K | 3.0% | — |
| 7 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 287,012 | $189.8K | 2.8% | TRIM -32.2% |
| 8 | STATE STREET CORP | 259,838 | $171.8K | 2.5% | NEAR_EXIT -80.5% |
| 9 | TUDOR INVESTMENT CORP ET AL | 150,649 | $99.6K | 1.5% | — |
| 10 | GOLDMAN SACHS GROUP INC | 146,277 | $96.7K | 1.4% | — |
| 11 | CITADEL ADVISORS LLC | 64,822 | $42.9K | 0.6% | TRIM -69.0% |
| 12 | Vanguard Global Advisers, LLC | 30,040 | $19.9K | 0.3% | — |
| 13 | Point72 Asset Management, L.P. | 13,612 | $9.0K | 0.1% | TRIM -36.4% |
| 14 | GROUP ONE TRADING LLC | 11,686 | $7.7K | 0.1% | TRIM -28.4% |
| 15 | CITADEL ADVISORS LLC | 11,600 | $7.7K | 0.1% | TRIM -69.0% |
| 16 | JONES FINANCIAL COMPANIES LLLP | 2,000 | $1.4K | 0.0% | — |
| 17 | MORGAN STANLEY | 1,487 | $984.00 | 0.0% | NEAR_EXIT -95.6% |
| 18 | FMR LLC | 928 | $614.00 | 0.0% | NEAR_EXIT -82.3% |
| 19 | WELLS FARGO & COMPANY/MN | 413 | $273.00 | 0.0% | TRIM -73.9% |
| 20 | CWM, LLC | 32 | $21.00 | 0.0% | TRIM -54.3% |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| Point72 Asset Management, L.P. | TRIM | 21,417 | 13,612 | -36.4% | $9.0K | 2026-Q1 |
| GROUP ONE TRADING LLC | TRIM | 16,329 | 11,686 | -28.4% | $7.7K | 2026-Q1 |
| FMR LLC | NEAR_EXIT | 5,229 | 928 | -82.3% | $614.00 | 2026-Q1 |
| CWM, LLC | TRIM | 70 | 32 | -54.3% | $21.00 | 2026-Q1 |
| Rockefeller Capital Management L.P. | NEAR_EXIT | 5,030 | 30 | -99.4% | $20.00 | 2026-Q1 |
| CWM, LLC | TRIM | 168 | 70 | -58.3% | — | 2025-Q4 |
| TWO SIGMA INVESTMENTS, LP | TRIM | 60,661 | 33,112 | -45.4% | $22.9K | 2025-Q4 |
| FMR LLC | NEAR_EXIT | 1,537,248 | 5,229 | -99.7% | $3.6K | 2025-Q4 |
| Rockefeller Capital Management L.P. | DOUBLED | 30 | 5,030 | +16666.7% | $3.5K | 2025-Q4 |
| MORGAN STANLEY | NEAR_EXIT | 33,487 | 1,471 | -95.6% | $1.0K | 2025-Q4 |
| CWM, LLC | NEAR_EXIT | 3,725 | 168 | -95.5% | — | 2025-Q3 |
| BlackRock, Inc. | TRIM | 1,784,973 | 1,064,345 | -40.4% | $994.3K | 2025-Q3 |
| Invesco Ltd. | TRIM | 112,900 | 55,709 | -50.7% | $52.0K | 2025-Q3 |
| CITADEL ADVISORS LLC | TRIM | 150,395 | 46,690 | -69.0% | $43.6K | 2025-Q3 |
| MORGAN STANLEY | NEAR_EXIT | 198,535 | 33,487 | -83.1% | $31.3K | 2025-Q3 |
| BANK OF AMERICA CORP /DE/ | NEAR_EXIT | 2,704 | 610 | -77.4% | $570.00 | 2025-Q3 |
| WELLS FARGO & COMPANY/MN | TRIM | 1,580 | 413 | -73.9% | $386.00 | 2025-Q3 |
| BARCLAYS PLC | NEAR_EXIT | 57,277 | 2 | -100.0% | — | 2025-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | TRIM | 391,717 | 265,604 | -32.2% | $193.7K | 2025-Q2 |
| STATE STREET CORP | NEAR_EXIT | 1,222,295 | 238,738 | -80.5% | $174.1K | 2025-Q2 |
| Invesco Ltd. | TRIM | 195,205 | 112,900 | -42.2% | $82.3K | 2025-Q2 |
| ROYAL BANK OF CANADA | DOUBLED | 5,717 | 78,187 | +1267.6% | $57.0K | 2025-Q2 |
| DIMENSIONAL FUND ADVISORS LP | TRIM | 177,022 | 75,079 | -57.6% | $54.7K | 2025-Q2 |
| UBS Group AG | TRIM | 64,403 | 22,811 | -64.6% | $16.6K | 2025-Q2 |
| WELLS FARGO & COMPANY/MN | NEAR_EXIT | 34,545 | 1,580 | -95.4% | $1.2K | 2025-Q2 |
7 unique insiders with 24 transactions. Net insider value: $29.4K ($29.4K bought, $0.00 sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert Gerard | Chief Financial Officer | BUY | 60,000 | $0.4906 | $29.4K |
| Mar 31, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | EXERCISE | 21,101 | — | — |
| Mar 31, 2026 | DeMartini Robert | Chief Executive Officer | TAX W/H | 23,192 | $0.6612 | $15.3K |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | EXERCISE | 13,585 | — | — |
| Mar 31, 2026 | DeMartini Robert | Chief Executive Officer | EXERCISE | 80,386 | — | — |
| Mar 31, 2026 | Ulrich George Turner | Principal Accounting Officer | EXERCISE | 6,576 | — | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | TAX W/H | 3,920 | $0.6612 | $2.6K |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | EXERCISE | 16,881 | — | — |
| Mar 31, 2026 | Vogensen Todd E. | Chief Financial Officer | EXERCISE | 24,116 | — | — |
| Mar 31, 2026 | Vogensen Todd E. | Chief Financial Officer | TAX W/H | 7,079 | $0.6612 | $4.7K |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | EXERCISE | 6,292 | — | — |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | D | 18,875 | — | — |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | EXERCISE | 314,943 | — | — |
| Mar 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | EXERCISE | 14,097 | — | — |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | EXERCISE | 11,235 | — | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | TAX W/H | 2,651 | $0.7061 | $1.9K |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | EXERCISE | 62,595 | — | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | EXERCISE | 9,186 | — | — |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | EXERCISE | 56,529 | — | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | D | 51,178 | — | — |
| Mar 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | D | 78,539 | — | — |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | TAX W/H | 16,309 | $0.7061 | $11.5K |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | TAX W/H | 12,683 | $0.7061 | $9.0K |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | EXERCISE | 43,210 | — | — |
3 SEC filing reports analyzed. Sentiment: 0 bullish, 2 bearish, 1 mixed, 0 neutral. Avg impact: 6.7/10.
BEARISH
8-K
5/10
Purple Innovation's COO Eric Haynor resigned effective June 5, 2026, with no replacement named. The
Jun 5, 2026
BEARISH
8-K
8/10
Purple Innovation reported Q1 2026 revenue of $95.7M, down 8.1% YoY, and GAAP EPS of -$0.28, far bel
Apr 28, 2026
MIXED
8-K
7/10
Purple Innovation reported mixed results: strong Q4 revenue growth (9.1% YoY) and improved adjusted
Apr 21, 2026
No press releases analyzed yet. Press releases are collected from GlobeNewsWire and analyzed by the LLM pipeline.
Current analyst consensus: Buy (60% buy). Based on 10 analysts: 2 strong buy, 4 buy, 4 hold, 0 sell, 0 strong sell.
Analyst Price Targets
$0.8250 mean target
+96.9% upside
Strong Buy (3.00)
$0.6500 Low
$1.00 High
| Metric | Value |
|---|---|
| Current Price | $0.4189 |
| Target Low | $0.6500 |
| Target Mean | $0.8250 |
| Target Median | $0.8250 |
| Target High | $1.00 |
| # Analysts | 2 |
| Recommendation | Strong Buy (3.00) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q 2026-06-30 |
$-0.07 | $-0.11 | $-0.04 | 33.1% | -22.6% | 0↑ 1↓ | $0.1B | -1.1% | 4 |
| Next Q 2026-09-30 |
$-0.05 | $-0.07 | $-0.03 | 37.6% | -24.8% | — | $0.1B | 4.6% | 4 |
| Current FY 2026-12-31 |
$-0.27 | $-0.33 | $-0.20 | 17.1% | -5.1% | 2↑ 0↓ | $0.5B | 0.4% | 4 |
| Next FY 2027-12-31 |
$-0.20 | $-0.33 | $-0.11 | 23.2% | -3.6% | 1↑ 1↓ | $0.5B | 6.2% | 4 |
Current Quarter EPS Revision History
| Timepoint | EPS Estimate | Change |
|---|---|---|
| Current | $-0.074 | |
| 7d ago | $-0.067 | -0.006 |
| 30d ago | $-0.060 | -0.014 |
| 60d ago | $-0.060 | -0.014 |
| 90d ago | $-0.060 | -0.014 |
2 analyst firms have rated this stock: 0 upgrades, 1 downgrades, 0 initiations.
Individual Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| Apr 29, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Apr 29, 2026 | Keybanc | DOWNGRADE | Overweight | Sector Weight |
| Apr 1, 2026 | UBS | MAINTAIN | Neutral | Neutral |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 2 | 4 | 4 | 0 | 0 | 60% | |
| May 1, 2026 | 2 | 4 | 4 | 0 | 0 | 60% | |
| Apr 1, 2026 | 2 | 5 | 4 | 0 | 0 | 64% | |
| Mar 1, 2026 | 2 | 5 | 4 | 0 | 0 | 64% | |
| Feb 1, 2026 | 2 | 5 | 4 | 0 | 0 | 64% | |
| Jan 1, 2026 | 2 | 5 | 4 | 0 | 0 | 64% |
Strong BuyBuyHoldSellStrong Sell
No congressional trading data available for this ticker. Data is sourced from Senate and House financial disclosure filings.
60°
Warm
Bearish
Neutral
Bullish
1 mentions
1 bullish
0 bearish
1 time period
Reddit Sentiment History
| Date | Mentions | Sentiment | Bullish | Bearish | Threads |
|---|---|---|---|---|---|
| Feb 16, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
Recent Reddit Threads
Which one of these will double next? Doubling #3
▲ 4
💬 3
⚡ 0.0
May 12, 2026
short_volume
Short Volume: PRPL — 61.7% short (0.4M / 0.7M)
Short: 429,688 | Exempt: 23,242 | TRF Vol: 695,958 | Short Ratio: 61.7% | Off-exchange volume (dark pool + OTC)
Apr 28, 2026
earnings_calendar
PRPL Q1 2026 Earnings Scheduled — 2026-04-28
Mar 31, 2026
earnings_calendar
PRPL Q4 2025 Earnings After Market Close — 2026-03-31
Mar 12, 2026
earnings_calendar
PRPL Q4 2025 Earnings After Market Close — 2026-03-12
Mar 11, 2026
earnings_calendar
PRPL Q4 2025 Earnings After Market Close — 2026-03-11