HOG
HARLEY-DAVIDSON, INC.
$24.91
+1.71%
$2.7B
No data for this timeframe.
Vol
Market Cap$2.7B
Cap SizeMid Cap
Analyst ConsensusHold (38%)
Inst. Holders9 funds
Inst. Value$487.2M
Inst. Activity3 buys / 0 sells
Insider Activity3B / 5S
Insider Net $$99.1K
Reddit Sentiment50° Neutral
SEC Reports5
Congressional3 trades
Recent Activity
Jun 9, 2026
short_volume
Short Volume: HOG — 77.6% short (0.6M / 0.7M)
Short: 550,263 | Exempt: 0 | TRF Vol: 709,411 | Short Ratio: 77.6% | Off-exchange volume (dark pool
Jun 1, 2026
Insider
Root Jonathan R sold 1,554 shares
CFO and CCO @ $23.87 ($37.1K)
May 28, 2026
SEC
Harley-Davidson reported results of its 2026 Annual Meeting of Shareholders, including the election of eight director no
8-K — Impact 3/10
May 21, 2026
Insider
Alstead Troy sold 6,250 shares
Director @ $0.00 ($0.00)
May 21, 2026
Insider
Flees Lori Ann sold 8,621 shares
Director @ $0.00 ($0.00)
May 5, 2026
SEC
Harley-Davidson reported Q1 2026 diluted EPS of $0.22, a 79% decline from $1.07 in Q1 2025, and consolidated revenue of
8-K — Impact 7/10
Mar 16, 2026
SEC
A senior vice president at Harley-Davidson sold $76,741 worth of shares in an open-market transaction. This single sale
CLUSTER — Impact 3/10
Inst.
TWO SIGMA INVESTMENTS, LP — NEW
1,722,413 shares ($35.3M)
Price Targets
$25.45
-0.1% upside
Hold
Current $25.49
Low $15.00
Median $26.00
High $32.00
11 analysts
$15.00
$32.00
Analyst Ratings
4Strong Buy
4Buy
10Hold
3Sell
0Strong Sell
Recent Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| May 19, 2026 | Morgan Stanley | MAINTAIN | Underweight → Underweight |
| May 11, 2026 | UBS | MAINTAIN | Neutral → Neutral |
| May 7, 2026 | Citigroup | MAINTAIN | Neutral → Neutral |
| May 6, 2026 | Wells Fargo | MAINTAIN | Underweight → Underweight |
| Mar 11, 2026 | Wells Fargo | INITIATE | Underweight |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current Q | $0.62 ▲ +2.3% | $0.36 — $0.88 | -29% YoY | 14 |
| Next Q | $0.48 ▼ -2.7% | $0.24 — $0.72 | -85% YoY | 13 |
| Current FY | $0.37 ▲ +34.7% | $0.16 — $0.90 | -87% YoY | 15 |
| Next FY | $1.84 ▲ +19.9% | $1.05 — $2.39 | 393% YoY | 15 |
Latest Reports
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| VANGUARD GROUP INC | $234.5M | — |
| FMR LLC | $120.0M | — |
| TWO SIGMA INVESTMENTS, LP | $35.3M | NEW |
| MORGAN STANLEY | $32.3M | TRIM |
| NORGES BANK | $25.8M | NEW |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| Jun 1, 2026 | Root Jonathan | SELL | $37.1K |
| May 21, 2026 | Alstead Troy | A | $0.00 |
| May 21, 2026 | Flees Lori | A | $0.00 |
| May 21, 2026 | Golston Allan | A | $0.00 |
| May 21, 2026 | Masood Rafeh | A | $0.00 |
Reddit Sentiment
50°
Neutral
Bearish
Neutral
Bullish
Congressional Trades
2 members: 2 buys, 1 sells
| Member | Party | Type | Amount |
|---|---|---|---|
| Tim Moore | R | SELL | $50,001 - $100,000 |
| Timothy Moore | R | BUY | $15,001 - $50,000 |
| Timothy Moore | R | BUY | $15,001 - $50,000 |
9 institutional holders with $487.2M total value (23,776,100 shares) as of 2025-Q4. Top holders: VANGUARD, FMR, TWO. Net buying activity: 3 institutions added/increased vs 0 reduced.
Top Institutional Holders — 2025-Q4
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | VANGUARD GROUP INC | 11,446,616 | $234.5M | 48.1% | — |
| 2 | FMR LLC | 5,858,806 | $120.0M | 24.6% | — |
| 3 | TWO SIGMA INVESTMENTS, LP | 1,722,413 | $35.3M | 7.2% | NEW |
| 4 | MORGAN STANLEY | 1,576,407 | $32.3M | 6.6% | TRIM -25.4% |
| 5 | NORGES BANK | 1,257,507 | $25.8M | 5.3% | NEW |
| 6 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1,028,980 | $21.1M | 4.3% | NEW |
| 7 | RENAISSANCE TECHNOLOGIES LLC | 541,544 | $11.1M | 2.3% | ADD +36.1% |
| 8 | BANK OF AMERICA CORP /DE/ | 311,703 | $6.4M | 1.3% | NEAR_EXIT -80.2% |
| 9 | WELLS FARGO & COMPANY/MN | 32,124 | $658.2K | 0.1% | TRIM -25.4% |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| TWO SIGMA INVESTMENTS, LP | NEW | — | 1,722,413 | — | $35.3M | 2025-Q4 |
| NORGES BANK | NEW | — | 1,257,507 | — | $25.8M | 2025-Q4 |
| RENAISSANCE TECHNOLOGIES LLC | ADD | 397,900 | 541,544 | +36.1% | $11.1M | 2025-Q4 |
| RENAISSANCE TECHNOLOGIES LLC | DOUBLED | 47,900 | 397,900 | +730.7% | $11.1M | 2025-Q3 |
| BANK OF AMERICA CORP /DE/ | NEAR_EXIT | 1,348,228 | 266,528 | -80.2% | $7.4M | 2025-Q3 |
| NORGES BANK | EXIT | 915,532 | 0 | -100.0% | $0.00 | 2025-Q3 |
| BANK OF AMERICA CORP /DE/ | DOUBLED | 618,924 | 1,348,228 | +117.8% | $31.8M | 2025-Q2 |
| MORGAN STANLEY | TRIM | 1,725,411 | 1,286,803 | -25.4% | $30.4M | 2025-Q2 |
| UBS Group AG | TRIM | 1,481,469 | 919,056 | -38.0% | $21.7M | 2025-Q2 |
| NORGES BANK | NEW | — | 915,532 | — | $21.6M | 2025-Q2 |
| RENAISSANCE TECHNOLOGIES LLC | NEW | — | 47,900 | — | $1.1M | 2025-Q2 |
| UBS Group AG | TRIM | 2,135,166 | 1,481,469 | -30.6% | $37.4M | 2025-Q1 |
| WELLS FARGO & COMPANY/MN | TRIM | 50,066 | 37,339 | -25.4% | $942.8K | 2025-Q1 |
| RENAISSANCE TECHNOLOGIES LLC | EXIT | 307,200 | 0 | -100.0% | $0.00 | 2025-Q1 |
| NORGES BANK | EXIT | 365,419 | 0 | -100.0% | $0.00 | 2025-Q1 |
| CITADEL ADVISORS LLC | DOUBLED | 1,393,086 | 3,535,530 | +153.8% | $106.5M | 2024-Q4 |
| UBS Group AG | DOUBLED | 479,519 | 2,135,166 | +345.3% | $64.3M | 2024-Q4 |
| NORGES BANK | TRIM | 1,069,642 | 365,419 | -65.8% | $11.0M | 2024-Q4 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | NEW | — | 1,298,047 | — | $50.0M | 2024-Q3 |
17 unique insiders with 8 transactions. Net insider value: $99.1K ($412.0K bought, $312.9K sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jun 1, 2026 | Root Jonathan R | CFO and CCO | SELL | 1,554 | $23.87 | $37.1K |
| May 21, 2026 | Alstead Troy | Director | A | 6,250 | $0.00 | $0.00 |
| May 21, 2026 | Flees Lori Ann | Director | A | 8,621 | $0.00 | $0.00 |
| May 21, 2026 | Golston Allan C. | Director | A | 6,250 | $0.00 | $0.00 |
| May 21, 2026 | Masood Rafeh | Director | A | 11,207 | $0.00 | $0.00 |
| May 21, 2026 | NOVA DANIEL J | Director | A | 4,742 | $0.00 | $0.00 |
| May 21, 2026 | NOVA DANIEL J | Director | A | 6,520 | $0.00 | $0.00 |
| May 21, 2026 | Reintjes Matthew J | Director | A | 2,479 | $0.00 | $0.00 |
| May 21, 2026 | Reintjes Matthew J | Director | A | 6,250 | $0.00 | $0.00 |
| May 21, 2026 | Sylvester Maryrose | Director | A | 6,250 | $0.00 | $0.00 |
| May 19, 2026 | Root Jonathan R | CFO and CCO | SELL | 1,554 | $24.21 | $37.6K |
| May 14, 2026 | Alstead Troy | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | Alstead Troy | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | FARLEY JR JAMES D | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | FARLEY JR JAMES D | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | Golston Allan C. | Director | M | 3,008 | $0.00 | $0.00 |
| May 14, 2026 | Golston Allan C. | Director | M | 3,008 | $0.00 | $0.00 |
| May 14, 2026 | Masood Rafeh | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | Masood Rafeh | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | Sylvester Maryrose | Director | M | 6,015 | $0.00 | $0.00 |
| May 14, 2026 | Sylvester Maryrose | Director | M | 6,015 | $0.00 | $0.00 |
| May 11, 2026 | Krause Paul J | Chief Legal Officer | SELL | 1,564 | $26.00 | $40.7K |
| Apr 6, 2026 | Beck Bryan Andrew | A | 7,143 | $0.00 | $0.00 | |
| Mar 12, 2026 | Do Charles | Sr. Vice President, HDFSI | SELL | 4,241 | $18.10 | $76.7K |
| Mar 9, 2026 | Starrs Artie | President & CEO | BUY | 15,000 | $19.10 | $286.5K |
| Mar 9, 2026 | Flees Lori Ann | Director | BUY | 4,000 | $18.89 | $75.5K |
| Feb 27, 2026 | Masood Rafeh | Director | BUY | 2,775 | $18.00 | $50.0K |
| Feb 25, 2026 | FARLEY JR JAMES D | Director | SELL | 6,454 | $18.71 | $120.8K |
| Feb 13, 2026 | Koval Glen | SVP Motorcycle Development | A | 2,287 | $0.00 | $0.00 |
| Feb 13, 2026 | Root Jonathan R | CFO and CCO | A | 2,800 | $0.00 | $0.00 |
| Feb 13, 2026 | Termaat Tori | Chief Human Resources Officer | A | 2,538 | $0.00 | $0.00 |
| Feb 13, 2026 | Krause Paul J | Chief Legal Officer | A | 3,757 | $0.00 | $0.00 |
| Feb 13, 2026 | Beck Bryan Andrew | A | 9,550 | $0.00 | $0.00 | |
| Feb 13, 2026 | Termaat Tori | Chief Human Resources Officer | A | 12,341 | $0.00 | $0.00 |
| Feb 13, 2026 | Starrs Artie | President & CEO | A | 159,158 | $0.00 | $0.00 |
| Feb 13, 2026 | Do Charles | Sr. Vice President, HDFSI | A | 20,471 | $0.00 | $0.00 |
| Feb 13, 2026 | Root Jonathan R | CFO and CCO | A | 48,972 | $0.00 | $0.00 |
| Feb 13, 2026 | Niketh Bryan | Chief Operations Officer | A | 36,729 | $0.00 | $0.00 |
| Feb 13, 2026 | Krause Paul J | Chief Legal Officer | A | 24,486 | $0.00 | $0.00 |
| Feb 13, 2026 | Koval Glen | SVP Motorcycle Development | A | 15,427 | $0.00 | $0.00 |
| Feb 13, 2026 | Ryan Matthew A | Chief Marketing & Tech. Off. | A | 19,589 | $0.00 | $0.00 |
| Feb 9, 2026 | Krause Paul J | Chief Legal Officer | M | 1,590 | $0.00 | $0.00 |
| Feb 9, 2026 | Krause Paul J | Chief Legal Officer | M | 1,590 | $0.00 | $0.00 |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | M | 968 | $0.00 | $0.00 |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | F | 362 | $20.49 | $7.4K |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | M | 968 | $0.00 | $0.00 |
| Feb 9, 2026 | Termaat Tori | Chief Human Resources Officer | F | 562 | $20.49 | $11.5K |
| Feb 9, 2026 | Termaat Tori | Chief Human Resources Officer | M | 1,074 | $0.00 | $0.00 |
| Feb 9, 2026 | Termaat Tori | Chief Human Resources Officer | M | 1,074 | $0.00 | $0.00 |
| Feb 9, 2026 | Krause Paul J | Chief Legal Officer | F | 748 | $20.49 | $15.3K |
5 SEC filing reports analyzed. Sentiment: 1 bullish, 1 bearish, 0 mixed, 3 neutral. Avg impact: 4.6/10.
NEUTRAL
8-K
3/10
Harley-Davidson reported results of its 2026 Annual Meeting of Shareholders, including the election
May 28, 2026
BEARISH
8-K
7/10
Harley-Davidson reported Q1 2026 diluted EPS of $0.22, a 79% decline from $1.07 in Q1 2025, and cons
May 5, 2026
NEUTRAL
CLUSTER
3/10
A senior vice president at Harley-Davidson sold $76,741 worth of shares in an open-market transactio
Mar 16, 2026
BULLISH
CLUSTER
7/10
Harley-Davidson CEO Artie Starrs and Director Lori Flees Ann made open-market purchases totaling $36
Mar 9, 2026
NEUTRAL
CLUSTER
3/10
Two insiders at Harley-Davidson traded shares within the past week: CFO Masood Rafeh bought $49,950
Mar 3, 2026
No press releases analyzed yet. Press releases are collected from GlobeNewsWire and analyzed by the LLM pipeline.
Current analyst consensus: Sell (38% buy). Based on 21 analysts: 4 strong buy, 4 buy, 10 hold, 3 sell, 0 strong sell.
Analyst Price Targets
$25.45 mean target
-0.1% upside
Hold (2.63)
$15.00 Low
$32.00 High
| Metric | Value |
|---|---|
| Current Price | $25.49 |
| Target Low | $15.00 |
| Target Mean | $25.45 |
| Target Median | $26.00 |
| Target High | $32.00 |
| # Analysts | 11 |
| Recommendation | Hold (2.63) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q 2026-06-30 |
$0.62 | $0.36 | $0.88 | -29.4% | +2.3% | 2↑ 5↓ | $1.2B | 11.4% | 14 |
| Next Q 2026-09-30 |
$0.48 | $0.24 | $0.72 | -84.7% | -2.7% | 4↑ 5↓ | $1.1B | -0.8% | 13 |
| Current FY 2026-12-31 |
$0.37 | $0.16 | $0.90 | -86.6% | +34.7% | 7↑ 3↓ | $3.8B | 5.6% | 15 |
| Next FY 2027-12-31 |
$1.84 | $1.05 | $2.39 | 392.9% | +19.9% | 11↑ 1↓ | $3.9B | 4.2% | 15 |
Current Quarter EPS Revision History
| Timepoint | EPS Estimate | Change |
|---|---|---|
| Current | $0.621 | |
| 7d ago | $0.631 | -0.010 |
| 30d ago | $0.607 | +0.014 |
| 60d ago | $0.557 | +0.064 |
| 90d ago | $0.539 | +0.082 |
4 analyst firms have rated this stock: 0 upgrades, 0 downgrades, 1 initiations.
Individual Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| May 19, 2026 | Morgan Stanley | MAINTAIN | Underweight | Underweight |
| May 11, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| May 7, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| May 6, 2026 | Wells Fargo | MAINTAIN | Underweight | Underweight |
| Mar 11, 2026 | Wells Fargo | INITIATE | — | Underweight |
| Mar 4, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Jan 14, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 4 | 4 | 10 | 3 | 0 | 38% | |
| May 1, 2026 | 4 | 4 | 10 | 3 | 0 | 38% | |
| Apr 1, 2026 | 4 | 4 | 10 | 3 | 0 | 38% | |
| Mar 1, 2026 | 4 | 4 | 11 | 2 | 0 | 38% | |
| Feb 1, 2026 | 4 | 4 | 11 | 2 | 0 | 38% | |
| Jan 1, 2026 | 4 | 4 | 11 | 2 | 0 | 38% |
Strong BuyBuyHoldSellStrong Sell
2 members of Congress traded this stock: 2 buys, 1 sells.
Congressional Trades
| Date | Member | Party | Chamber | Type | Amount | Asset | Disclosed |
|---|---|---|---|---|---|---|---|
| Apr 7, 2026 | Tim Moore | R | HOUSE | SELL | $50,001 - $100,000 | Harley-Davidson Inc | Apr 29, 2026 (23d) |
| Mar 12, 2026 | Timothy Moore | R | HOUSE | BUY | $15,001 - $50,000 | Harley-Davidson Inc | Mar 25, 2026 (14d) |
| Jan 23, 2026 | Timothy Moore | R | HOUSE | BUY | $15,001 - $50,000 | Harley-Davidson Inc | Feb 23, 2026 (32d) |
50°
Neutral
Bearish
Neutral
Bullish
4 mentions
0 bullish
0 bearish
4 time periods
Reddit Sentiment History
| Date | Mentions | Sentiment | Bullish | Bearish | Threads |
|---|---|---|---|---|---|
| May 29, 2026 | 1 | 44° Neutral | 0 | 0 | 1 |
| May 29, 2026 | 1 | 44° Neutral | 0 | 0 | 1 |
| Mar 25, 2026 | 1 | 56° Neutral | 0 | 0 | 1 |
| Mar 25, 2026 | 1 | 56° Neutral | 0 | 0 | 1 |
Recent Reddit Threads
HOG
▲ 1
💬 0
⚡ 0.5
Easy Rider?
▲ 1
💬 0
⚡ 0.5
Jun 9, 2026
short_volume
Short Volume: HOG — 77.6% short (0.6M / 0.7M)
Short: 550,263 | Exempt: 0 | TRF Vol: 709,411 | Short Ratio: 77.6% | Off-exchange volume (dark pool + OTC)
Jun 8, 2026
short_volume
Short Volume: HOG — 68.6% short (0.4M / 0.5M)
Short: 374,206 | Exempt: 496 | TRF Vol: 545,787 | Short Ratio: 68.6% | Off-exchange volume (dark pool + OTC)
Jun 5, 2026
short_volume
Short Volume: HOG — 75.1% short (0.5M / 0.7M)
Short: 546,658 | Exempt: 1,434 | TRF Vol: 728,274 | Short Ratio: 75.1% | Off-exchange volume (dark pool + OTC)
Jun 3, 2026
short_volume
Short Volume: HOG — 73.4% short (0.7M / 1.0M)
Short: 704,238 | Exempt: 0 | TRF Vol: 959,674 | Short Ratio: 73.4% | Off-exchange volume (dark pool + OTC)
Jun 2, 2026
short_volume
Short Volume: HOG — 72.8% short (0.5M / 0.7M)
Short: 509,104 | Exempt: 396 | TRF Vol: 698,963 | Short Ratio: 72.8% | Off-exchange volume (dark pool + OTC)
Jun 1, 2026
short_volume
Short Volume: HOG — 64.6% short (0.4M / 0.7M)
Short: 427,053 | Exempt: 0 | TRF Vol: 660,668 | Short Ratio: 64.6% | Off-exchange volume (dark pool + OTC)
May 26, 2026
short_volume
Short Volume: HOG — 59.9% short (0.4M / 0.7M)
Short: 407,007 | Exempt: 0 | TRF Vol: 679,369 | Short Ratio: 59.9% | Off-exchange volume (dark pool + OTC)
May 22, 2026
short_volume
Short Volume: HOG — 73.8% short (0.6M / 0.8M)
Short: 583,977 | Exempt: 351 | TRF Vol: 791,139 | Short Ratio: 73.8% | Off-exchange volume (dark pool + OTC)
May 21, 2026
short_volume
Short Volume: HOG — 74.5% short (0.9M / 1.3M)
Short: 934,916 | Exempt: 9,195 | TRF Vol: 1,254,883 | Short Ratio: 74.5% | Off-exchange volume (dark pool + OTC)
May 20, 2026
short_volume
Short Volume: HOG — 61.4% short (0.5M / 0.8M)
Short: 464,793 | Exempt: 17 | TRF Vol: 757,463 | Short Ratio: 61.4% | Off-exchange volume (dark pool + OTC)
May 18, 2026
dark_pool
Dark Pool: HOG — 3.4M shares, 66,839 trades
Week starting 2026-05-18. Total ATS volume: 3,449,970 shares across 66,839 trades.
May 15, 2026
short_volume
Short Volume: HOG — 59.5% short (0.4M / 0.6M)
Short: 354,995 | Exempt: 0 | TRF Vol: 596,513 | Short Ratio: 59.5% | Off-exchange volume (dark pool + OTC)
May 14, 2026
short_volume
Short Volume: HOG — 58.1% short (0.4M / 0.6M)
Short: 365,977 | Exempt: 0 | TRF Vol: 630,239 | Short Ratio: 58.1% | Off-exchange volume (dark pool + OTC)
May 12, 2026
short_volume
Short Volume: HOG — 60.0% short (0.4M / 0.7M)
Short: 447,362 | Exempt: 245 | TRF Vol: 745,114 | Short Ratio: 60.0% | Off-exchange volume (dark pool + OTC)
May 11, 2026
short_interest
FTD: HOG — 21,002 shares ($0.5M) failed to deliver
Settlement: 20260511, Price: $25.42, FTD Value: $533,870.84, HARLEY DAVIDSON INC