BZUN
Baozun Inc.
$2.75
+1.85%
$159.9M
No data for this timeframe.
Vol
Market Cap$159.9M
Cap SizeMicro Cap
Inst. Holders29 funds
Inst. Value$16.4M
Inst. Activity3 buys / 1 sells
Insider Activity29B / 0S
Insider Net $$983.8K
SEC Reports20
Recent Activity
Jun 10, 2026
Insider
Qiu Wenbin bought 10,000 shares
Chief Executive Officer @ $2.64 ($26.4K)
Jun 9, 2026
SEC
CEO Qiu Wenbin made four open-market purchases totaling $107K over the past week, and CSO Wu Junhua added $54K, forming
CLUSTER — Impact 4/10
Jun 9, 2026
Insider
Qiu Wenbin bought 10,000 shares
Chief Executive Officer @ $2.72 ($27.2K)
Jun 8, 2026
Insider
Qiu Wenbin bought 10,000 shares
Chief Executive Officer @ $2.77 ($27.7K)
Jun 5, 2026
SEC
CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making f
CLUSTER — Impact 5/10
Jun 3, 2026
SEC
Baozun's CEO and Chief Strategy Officer collectively purchased $77K in open-market stock over a 7-day window, with the C
CLUSTER — Impact 5/10
Inst.
MARSHALL WACE, LLP — ADD
548,415 shares ($1.3M)
Inst.
GROUP ONE TRADING LLC — DOUBLED
74,500 shares ($178.1K)
Price Targets
Historical data — last covering-analyst action Nov 2024. No current recommendation available.
$4.23 (Nov 2024)
Current $2.75
Low $2.75
Median $4.01
High $6.09
7 analysts
$2.75
$6.09
Analyst Ratings
6Strong Buy
4Buy
3Hold
0Sell
0Strong Sell
Historical Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Nov 26, 2024 | Citigroup | MAINTAIN | Buy → Buy |
| Aug 30, 2024 | CLSA | DOWNGRADE | Outperform → Hold |
| Feb 8, 2024 | Daiwa Capital | UPGRADE | Outperform → Buy |
| Aug 29, 2023 | HSBC | MAINTAIN | Hold → Hold |
| Aug 15, 2023 | Citigroup | MAINTAIN | Buy → Buy |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current FY | $3.41 | $3.10 — $3.73 | 349% YoY | 3 |
| Next FY | $4.94 ▲ +4.1% | $3.16 — $5.70 | 45% YoY | 5 |
Latest Reports
BULLISH
CLUSTER
4/10
CEO Qiu Wenbin made four open-market purchases totaling $107K over the past week, and CSO Wu Junhua added $54K, forming
Jun 9, 2026
BULLISH
CLUSTER
5/10
CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making f
Jun 5, 2026
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| SCHRODER INVESTMENT MANAGEMENT GROUP | $5.8M | — |
| TWO SIGMA INVESTMENTS, LP | $2.3M | TRIM |
| DIMENSIONAL FUND ADVISORS LP | $1.4M | — |
| MARSHALL WACE, LLP | $1.3M | ADD |
| MORGAN STANLEY | $1.3M | ADD |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| Jun 10, 2026 | Qiu Wenbin | BUY | $26.4K |
| Jun 9, 2026 | Qiu Wenbin | BUY | $27.2K |
| Jun 8, 2026 | Qiu Wenbin | BUY | $27.7K |
| Jun 5, 2026 | Qiu Wenbin | BUY | $26.5K |
| Jun 4, 2026 | Qiu Wenbin | BUY | $26.7K |
29 institutional holders with $16.4M total value (6,864,056 shares) as of 2026-Q1. Top holders: SCHRODER, TWO, DIMENSIONAL. Net buying activity: 3 institutions added/increased vs 1 reduced.
Top Institutional Holders — 2026-Q1
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | SCHRODER INVESTMENT MANAGEMENT GROUP | 2,414,558 | $5.8M | 35.2% | — |
| 2 | TWO SIGMA INVESTMENTS, LP | 963,515 | $2.3M | 14.1% | TRIM -35.7% |
| 3 | DIMENSIONAL FUND ADVISORS LP | 593,669 | $1.4M | 8.7% | — |
| 4 | MARSHALL WACE, LLP | 548,415 | $1.3M | 8.0% | ADD +58.2% |
| 5 | MORGAN STANLEY | 534,010 | $1.3M | 7.8% | ADD +50.6% |
| 6 | ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 378,772 | $905.3K | 5.5% | DOUBLED +339.2% |
| 7 | D. E. Shaw & Co., Inc. | 269,491 | $644.1K | 3.9% | DOUBLED +247.7% |
| 8 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 217,953 | $520.9K | 3.2% | — |
| 9 | RENAISSANCE TECHNOLOGIES LLC | 196,016 | $468.5K | 2.9% | ADD +38.9% |
| 10 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 156,100 | $373.1K | 2.3% | — |
| 11 | Marex Group plc | 119,224 | $284.9K | 1.7% | — |
| 12 | CITADEL ADVISORS LLC | 111,944 | $267.5K | 1.6% | TRIM -62.5% |
| 13 | GROUP ONE TRADING LLC | 74,500 | $178.1K | 1.1% | DOUBLED +455.4% |
| 14 | CITADEL ADVISORS LLC | 55,600 | $132.9K | 0.8% | TRIM -62.5% |
| 15 | Point72 Asset Management, L.P. | 41,876 | $100.1K | 0.6% | ADD +79.0% |
| 16 | STATE STREET CORP | 40,395 | $96.5K | 0.6% | — |
| 17 | Invesco Ltd. | 32,668 | $78.1K | 0.5% | — |
| 18 | Centiva Capital, LP | 31,640 | $75.6K | 0.5% | — |
| 19 | GOLDMAN SACHS GROUP INC | 28,322 | $67.7K | 0.4% | — |
| 20 | Russell Investments Group, Ltd. | 28,760 | $67.3K | 0.4% | ADD +81.4% |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| MARSHALL WACE, LLP | ADD | 346,764 | 548,415 | +58.2% | $1.3M | 2026-Q1 |
| GROUP ONE TRADING LLC | DOUBLED | 13,413 | 74,500 | +455.4% | $178.1K | 2026-Q1 |
| Point72 Asset Management, L.P. | ADD | 23,390 | 41,876 | +79.0% | $100.1K | 2026-Q1 |
| RHUMBLINE ADVISERS | TRIM | 3,324 | 1,366 | -58.9% | $3.3K | 2026-Q1 |
| MARSHALL WACE, LLP | ADD | 269,836 | 346,764 | +28.5% | $922.4K | 2025-Q4 |
| Russell Investments Group, Ltd. | ADD | 15,853 | 28,760 | +81.4% | $75.1K | 2025-Q4 |
| GROUP ONE TRADING LLC | TRIM | 39,770 | 13,413 | -66.3% | $35.7K | 2025-Q4 |
| MORGAN STANLEY | ADD | 465,131 | 700,383 | +50.6% | $2.8M | 2025-Q3 |
| MARSHALL WACE, LLP | DOUBLED | 51,568 | 269,836 | +423.3% | $1.1M | 2025-Q3 |
| Walleye Capital LLC | DOUBLED | 67,129 | 158,539 | +136.2% | $642.1K | 2025-Q3 |
| D. E. Shaw & Co., Inc. | DOUBLED | 41,943 | 145,823 | +247.7% | $590.6K | 2025-Q3 |
| BANK OF AMERICA CORP /DE/ | DOUBLED | 28,031 | 125,165 | +346.5% | $506.9K | 2025-Q3 |
| CITADEL ADVISORS LLC | TRIM | 236,198 | 88,479 | -62.5% | $358.3K | 2025-Q3 |
| Walleye Trading LLC | DOUBLED | 415 | 1,265 | +204.8% | $5.1K | 2025-Q3 |
| TWO SIGMA INVESTMENTS, LP | TRIM | 441,913 | 284,097 | -35.7% | $710.2K | 2025-Q2 |
| UBS Group AG | DOUBLED | 51,781 | 226,868 | +338.1% | $567.2K | 2025-Q2 |
| Walleye Capital LLC | TRIM | 209,590 | 67,129 | -68.0% | $167.8K | 2025-Q2 |
| RHUMBLINE ADVISERS | NEAR_EXIT | 63,487 | 3,808 | -94.0% | $9.5K | 2025-Q2 |
| Walleye Trading LLC | ADD | 228 | 415 | +82.0% | $1.0K | 2025-Q2 |
| TWO SIGMA INVESTMENTS, LP | TRIM | 729,799 | 441,913 | -39.4% | $1.2M | 2025-Q1 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | DOUBLED | 85,121 | 373,857 | +339.2% | $1.0M | 2025-Q1 |
| Walleye Capital LLC | TRIM | 306,091 | 209,590 | -31.5% | $572.2K | 2025-Q1 |
| UBS Group AG | DOUBLED | 3,337 | 51,781 | +1451.7% | $141.4K | 2025-Q1 |
| QRG CAPITAL MANAGEMENT, INC. | TRIM | 21,092 | 10,628 | -49.6% | $29.0K | 2025-Q1 |
| WELLS FARGO & COMPANY/MN | NEAR_EXIT | 5,726 | 821 | -85.7% | $2.2K | 2025-Q1 |
7 unique insiders with 34 transactions. Net insider value: $983.8K ($983.8K bought, $0.00 sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jun 10, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.64 | $26.4K |
| Jun 9, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.72 | $27.2K |
| Jun 8, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.77 | $27.7K |
| Jun 5, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.65 | $26.5K |
| Jun 4, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.67 | $26.7K |
| Jun 3, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.63 | $26.3K |
| Jun 2, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.69 | $26.9K |
| Jun 1, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 20,000 | $2.70 | $54.0K |
| Jun 1, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.73 | $27.3K |
| May 29, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.57 | $25.7K |
| May 28, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.56 | $25.6K |
| May 28, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 19,500 | $2.56 | $49.9K |
| May 27, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.58 | $25.8K |
| May 26, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 10,000 | $2.55 | $25.5K |
| May 26, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 10,000 | $2.55 | $25.5K |
| May 21, 2026 | Chan Yiu Pong | Director | AWARD | 42,000 | — | — |
| May 21, 2026 | Hsia Hsien-Chieng Steve | Director | AWARD | 42,000 | — | — |
| May 21, 2026 | YU BIN | Director | AWARD | 24,000 | — | — |
| May 21, 2026 | Ye Changqing | Director | AWARD | 42,000 | — | — |
| Apr 17, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 16,000 | $3.14 | $50.2K |
| Apr 16, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 17,500 | $2.84 | $49.7K |
| Apr 15, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 11,000 | $2.71 | $29.8K |
| Apr 14, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 11,500 | $2.63 | $30.2K |
| Apr 13, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 11,084 | $2.49 | $27.6K |
| Apr 13, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 12,100 | $2.48 | $30.0K |
| Apr 10, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 12,400 | $2.43 | $30.1K |
| Apr 10, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 5,372 | $2.40 | $12.9K |
| Apr 9, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 11,650 | $2.58 | $30.1K |
| Apr 8, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 11,600 | $2.58 | $29.9K |
| Apr 8, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 30,886 | $2.54 | $78.5K |
| Apr 7, 2026 | Qiu Wenbin | Chief Executive Officer | BUY | 12,000 | $2.51 | $30.1K |
| Apr 2, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 30,000 | $2.47 | $74.0K |
| Mar 31, 2026 | Wu Junhua | Chief Strategy Officer | BUY | 14,000 | $2.40 | $33.6K |
| Mar 30, 2026 | Zhu Yanjie | Chief Financial Officer | AWARD | 300,000 | — | — |
20 SEC filing reports analyzed. Sentiment: 11 bullish, 0 bearish, 0 mixed, 9 neutral. Avg impact: 4.1/10.
BULLISH
CLUSTER
4/10
CEO Qiu Wenbin made four open-market purchases totaling $107K over the past week, and CSO Wu Junhua
Jun 9, 2026
BULLISH
CLUSTER
5/10
CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, w
Jun 5, 2026
BULLISH
CLUSTER
5/10
Baozun's CEO and Chief Strategy Officer collectively purchased $77K in open-market stock over a 7-da
Jun 3, 2026
NEUTRAL
6-K
2/10
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange for May 2026, reporting
Jun 2, 2026
NEUTRAL
CLUSTER
3/10
CEO Qiu Wenbin and CSO Wu Junhua purchased a total of $128K worth of BZUN shares in open-market tran
Jun 1, 2026
NEUTRAL
6-K
2/10
Baozun Inc. granted 150,000 RSUs (0.09% of total issued shares) to four directors under the 2022 sha
May 21, 2026
NEUTRAL
6-K
3/10
Baozun Inc. filed its AGM circular and proxy materials, seeking shareholder approval for routine ite
May 15, 2026
NEUTRAL
6-K
2/10
Baozun Inc. filed a 6-K announcing that its board of directors will meet on May 20, 2026 to approve
May 8, 2026
NEUTRAL
6-K
2/10
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange detailing minor share m
May 7, 2026
NEUTRAL
6-K
2/10
Baozun Inc. announced the record date for its upcoming annual general meeting of shareholders, setti
Apr 24, 2026
NEUTRAL
6-K
2/10
Baozun Inc. released its 2025 Annual Sustainability Report, highlighting achievements in environment
Apr 23, 2026
BULLISH
20-F
7/10
Baozun Inc. reported strong financial performance for 2025, with 5.6% year-over-year revenue growth
Apr 23, 2026
BULLISH
CLUSTER
6/10
Baozun Inc. CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua collectively purchased $78,000 worth
Apr 21, 2026
BULLISH
CLUSTER
5/10
Baozun Inc. CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua collectively purchased $77K in share
Apr 17, 2026
BULLISH
CLUSTER
6/10
Baozun Inc. executives Qiu Wenbin (CEO) and Wu Junhua (Chief Strategy Officer) collectively purchase
Apr 15, 2026
BULLISH
CLUSTER
6/10
Baozun Inc. insiders Qiu Wenbin (CEO) and Wu Junhua (Chief Strategy Officer) collectively purchased
Apr 14, 2026
BULLISH
CLUSTER
6/10
Baozun Inc. executives Qiu Wenbin (CEO) and Wu Junhua (Chief Strategy Officer) collectively purchase
Apr 13, 2026
BULLISH
CLUSTER
6/10
Two Baozun executives, including CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua, collectively p
Apr 10, 2026
NEUTRAL
6-K
2/10
Baozun Inc. filed a routine monthly return with the Hong Kong Stock Exchange disclosing no changes i
Apr 9, 2026
BULLISH
CLUSTER
6/10
Baozun Inc. insiders, including CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua, collectively pu
Apr 9, 2026
No press releases analyzed yet. Press releases are collected from GlobeNewsWire and analyzed by the LLM pipeline.
Historical analyst distribution (last covering-analyst action Nov 2024): 77% buy across 13 analysts — 6 strong buy, 4 buy, 3 hold, 0 sell, 0 strong sell. No current recommendation available.
Analyst Price Targets
Historical data — last covering-analyst action Nov 2024. No current recommendation available.
$4.23 mean target (Nov 2024)
$2.75 Low
$6.09 High
| Metric | Value |
|---|---|
| Current Price | $2.75 |
| Target Low | $2.75 |
| Target Mean | $4.23 |
| Target Median | $4.01 |
| Target High | $6.09 |
| # Analysts | 7 |
| Recommendation | — (no recent coverage) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q | $0.00 | $0.00 | $0.00 | — | — | — | $0.0B | — | — |
| Next Q | $0.00 | $0.00 | $0.00 | — | — | — | $0.0B | — | — |
| Current FY 2026-12-31 |
$3.41 | $3.10 | $3.73 | 349.2% | +0.3% | 0↑ 1↓ | $10.6B | 6.7% | 3 |
| Next FY 2027-12-31 |
$4.94 | $3.16 | $5.70 | 44.6% | +4.1% | 1↑ 0↓ | $11.3B | 6.7% | 5 |
12 analyst firms have rated this stock: 4 upgrades, 8 downgrades, 5 initiations.
Historical Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| Nov 26, 2024 | Citigroup | MAINTAIN | Buy | Buy |
| Aug 30, 2024 | CLSA | DOWNGRADE | Outperform | Hold |
| Feb 8, 2024 | Daiwa Capital | UPGRADE | Outperform | Buy |
| Aug 29, 2023 | HSBC | MAINTAIN | Hold | Hold |
| Aug 15, 2023 | Citigroup | MAINTAIN | Buy | Buy |
| May 31, 2023 | Citigroup | MAINTAIN | Buy | Buy |
| Mar 27, 2023 | Citigroup | MAINTAIN | — | Buy |
| Mar 23, 2023 | HSBC | MAINTAIN | — | Hold |
| Feb 27, 2023 | CLSA | UPGRADE | Underperform | Outperform |
| Jan 11, 2023 | JP Morgan | UPGRADE | Neutral | Overweight |
| Nov 30, 2022 | Citigroup | MAINTAIN | — | Buy |
| May 16, 2022 | JP Morgan | UPGRADE | Underweight | Neutral |
| Mar 14, 2022 | JP Morgan | DOWNGRADE | Overweight | Underweight |
| Mar 11, 2022 | HSBC | MAINTAIN | — | Hold |
| Dec 2, 2021 | CLSA | DOWNGRADE | Buy | Outperform |
| Jul 23, 2021 | Credit Suisse | DOWNGRADE | Outperform | Underperform |
| Jan 26, 2021 | CICC | DOWNGRADE | Outperform | Market Perform |
| Nov 24, 2020 | Credit Suisse | DOWNGRADE | Outperform | Neutral |
| Aug 25, 2020 | 86 Research | INITIATE | — | Hold |
| Jun 4, 2020 | B of A Securities | MAINTAIN | — | Neutral |
| Dec 9, 2019 | HSBC | INITIATE | — | Hold |
| Nov 22, 2019 | Credit Suisse | DOWNGRADE | Outperform | Neutral |
| Aug 26, 2019 | B of A Securities | REITERATE | — | Buy |
| Aug 5, 2019 | Jefferies | INITIATE | — | Buy |
| Jan 30, 2018 | B of A Securities | MAINTAIN | Buy | Buy |
| Sep 11, 2017 | B of A Securities | MAINTAIN | — | Buy |
| Aug 23, 2017 | Deutsche Bank | DOWNGRADE | Buy | Hold |
| Jul 21, 2017 | B of A Securities | MAINTAIN | — | Buy |
| May 4, 2017 | Deutsche Bank | INITIATE | — | Buy |
| Jun 15, 2015 | Morgan Stanley | INITIATE | — | Overweight |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| May 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Apr 1, 2026 | 5 | 5 | 3 | 0 | 0 | 77% | |
| Mar 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Feb 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% | |
| Jan 1, 2026 | 6 | 4 | 3 | 0 | 0 | 77% |
Strong BuyBuyHoldSellStrong Sell
No congressional trading data available for this ticker. Data is sourced from Senate and House financial disclosure filings.
No Reddit sentiment data available yet. Sentiment is analyzed from Reddit investment communities on a rolling basis.
May 20, 2026
earnings_calendar
BZUN Q1 2026 Earnings Scheduled — 2026-05-20
Mar 25, 2026
earnings_calendar
BZUN Q4 2025 Earnings After Market Close — 2026-03-25