YUM YUM BRANDS INC
Price Chart
Executive Summary
Two top executives at YUM Brands — the CEO of Pizza Hut and the Taco Bell CEO/Global CCO — sold a combined $1.38M in open-market transactions over a one-week window. This is routine portfolio diversification relative to YUM's $42.8B market cap (0.003% of float). The cluster is amplified by nearby earnings and press contexts, but the dollar amounts are far below materiality thresholds.
Key Financial Metrics
Actionable Insight
Insider sales at this magnitude are noise for a $42.8B company. Monitor the next 10-Q for same-store-sales trends at Pizza Hut and Taco Bell, but this cluster alone does not warrant a position adjustment.
Key Facts
- Two insiders sold $1.38M total in open-market sales (CEO Pizza Hut $914K, Taco Bell CEO $464K)
- Sales represent ~0.003% of YUM's $42.8B market cap — well below the 0.1% materiality floor
- Both sales are non-10b5-1 open-market transactions; timing near earnings context triggers an amplifier but dollar weight is trivial
- YUM has $1.4M in insider sales over the prior 30 days, indicating a consistent pattern of low-level monetization
- Analyst consensus is 49% bullish (6 Strong Buy, 11 Buy, 18 Hold) — no fundamental alarm
Financial Impact
$1.38M total insider sales — less than 0.01% of market cap; immaterial to company financials
Risk Factors
- Any future escalation in insider sales dollar volume above 0.1% of market cap would warrant attention
- The amplifier from earnings context suggests a modest signaling link — any broader C-suite selling trend bears watching
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-YUM-1779819206492 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 2, 2026
7d ago
|
8-K
| $147.82 $148.07 | ▲ +0.17% | ▼ −0.23% | $147.37 (−0.30%) |
|
Jun 2, 2026
7d ago
|
Insider Cluster
| $146.19 $147.82 | ▲ +1.11% | ▲ +1.84% | $147.37 (+0.81%) |
|
Jun 2, 2026
7d ago
|
Insider Cluster
| $146.19 $147.82 | ▲ +1.11% | ▲ +1.84% | $147.37 (+0.81%) |
|
May 26, 2026
14d ago
|
Insider Cluster
| $153.86 $151.93 | ▼ −1.26% | ▼ −1.27% | $147.37 (−4.22%) |
|
May 19, 2026
21d ago
|
Insider Cluster
| $152.19 $152.58 | ▲ +0.26% | ▼ −0.78% | $147.37 (−3.16%) |
|
May 1, 2026
5w ago
|
Insider Cluster
| $158.28 $154.38 | ▼ −2.46% | ▼ −2.12% | $147.37 (−6.89%) |
|
May 1, 2026
5w ago
|
Insider Cluster
| $158.28 $154.38 | ▼ −2.46% | ▼ −2.12% | $147.37 (−6.89%) |
|
Apr 29, 2026
5w ago
|
8-K
| $159.44 $159.64 | ▲ +0.13% | ▼ −0.90% | $147.37 (−7.57%) |
|
Apr 3, 2026
9w ago
|
DEFA14A
| $157.36 $156.93 | ▼ −0.27% | ▼ −0.34% | $147.37 (−6.35%) |
|
Apr 1, 2026
10w ago
|
Insider Cluster
| $153.70 $156.08 | ▲ +1.55% | ▲ +1.47% | $147.37 (−4.12%) |
US Market Status
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