SFIX Stitch Fix, Inc.

NEUTRAL Impact: 3/10 144
Horizon days Filed Apr 7, 2026 Processed 1mo ago SEC 0001921094-26-000379
Form 144 — notice of proposed sale of securities
Latest settled — T+20d
SFIX ▲ +19.10% at T+20d
NEUTRAL call ✓ call won +19.10% · α vs SPY +10.56% · entry $3.12 → $3.71
Next anchor: T+60d in 6w
Currently $3.20 · +2.73% from $3.12 entry
Entry anchored
Apr 7, 03:59 PM ET
via Databento tick
T+1d
+2.09%
call +2.09% · α +1.51%
$3.18
settled 6w ago
T+5d
+16.53%
call +16.53% · α +13.02%
$3.63
settled 5w ago
T+20d
+19.10%
call +19.10% · α +10.56%
$3.71
settled 15d ago
T+60d
call — · α —
in 6w

Price Chart

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Executive Summary

David Aufderhaar, an officer of Stitch Fix, filed a Form 144 notifying intent to sell up to 65,709 shares of common stock, valued at approximately $121.4 million based on current market price. The shares are held in a family trust and include those from vested RSUs and PSUs.

Actionable Insight

Monitor for actual Form 4 filings to confirm if and when the sale occurs. Given the size and officer status, execution could signal sentiment, but current notice is routine under SEC rules.

Key Facts

  • David Aufderhaar, an officer at Stitch Fix, intends to sell up to 65,709 shares.
  • The shares are registered under Form 144 and are held in The Aufderhaar Family Trust.
  • Approximate value of shares: $121.4 million (based on current market price).
  • Shares originate from vested RSUs (19,233 shares) and PSUs (46,476 shares), with vesting dates in September 2025 and December 2025.
  • No immediate sale has occurred; this is an advance notice of potential sale.

Financial Impact

Potential sale of $121.4 million in shares, representing a small fraction of market cap ($436M), but significant for individual insider activity.

shares outstandinginsider ownership

Risk Factors

  • Perceived negative signal if sale proceeds near-term, especially if ahead of earnings or weak guidance.
  • Potential dilution concern if proceeds suggest capital raising by insider, though not indicated here.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001921094-26-000379
Document: 0001921094-26-000379-index.html0001921094-26-000379
Document: 0001921094-26-000379.txt0001921094-26-000379
2 reports for SFIX
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Type Now
Apr 7, 2026
6w ago
144
NEUTRAL ★ 3/10
$3.12 $3.71▲ +19.10%▲ +10.56%$3.20 (+2.73%)
Apr 7, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$3.11 $3.61▲ +16.08%▲ +6.30%$3.20 (+2.89%)
Showing 2 of 2

US Market Status

Market Closed — Opens Thu (< 1m)

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