SFIX Stitch Fix, Inc.
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Executive Summary
David Aufderhaar, an officer of Stitch Fix, filed a Form 144 notifying intent to sell up to 65,709 shares of common stock, valued at approximately $121.4 million based on current market price. The shares are held in a family trust and include those from vested RSUs and PSUs.
Actionable Insight
Monitor for actual Form 4 filings to confirm if and when the sale occurs. Given the size and officer status, execution could signal sentiment, but current notice is routine under SEC rules.
Key Facts
- David Aufderhaar, an officer at Stitch Fix, intends to sell up to 65,709 shares.
- The shares are registered under Form 144 and are held in The Aufderhaar Family Trust.
- Approximate value of shares: $121.4 million (based on current market price).
- Shares originate from vested RSUs (19,233 shares) and PSUs (46,476 shares), with vesting dates in September 2025 and December 2025.
- No immediate sale has occurred; this is an advance notice of potential sale.
Financial Impact
Potential sale of $121.4 million in shares, representing a small fraction of market cap ($436M), but significant for individual insider activity.
Risk Factors
- Perceived negative signal if sale proceeds near-term, especially if ahead of earnings or weak guidance.
- Potential dilution concern if proceeds suggest capital raising by insider, though not indicated here.
Market Snapshot
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-000379 |
| Document: 0001921094-26-000379-index.html | 0001921094-26-000379 |
| Document: 0001921094-26-000379.txt | 0001921094-26-000379 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Apr 7, 2026
6w ago
|
144
| $3.12 $3.71 | ▲ +19.10% | ▲ +10.56% | $3.20 (+2.73%) |
|
Apr 7, 2026
6w ago
|
Insider Cluster
| $3.11 $3.61 | ▲ +16.08% | ▲ +6.30% | $3.20 (+2.89%) |
US Market Status
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