SBUX STARBUCKS CORP

BULLISH Impact: 3/10 ANALYST-UPGRADE
Processed 7d 6h ago SEC analyst-SBUX-tdcowen-20260514
TD Cowen double upgrade: Hold → Buy

Price Chart

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Executive Summary

TD Cowen double-upgraded the stock to Buy from Hold on May 14, raising its price target to $120 from $106. The firm has a strong track record at 74% accuracy on 19 calls with a 6.6% average return, placing it among top-tier analysts covering this name. Consensus is mixed: 23 Buy, 21 Hold, 5 Sell out of 49 analysts, with a mean target of $105.68 — essentially flat to the current $105.95 price. TD Cowen's new $120 target is 13% above the mean and sits above the median of $108. Momentum is positive: 1 upgrade, 0 downgrades in 30 days, and EPS revisions are trending up for the current and next fiscal years (11 and 15 upward revisions in 7 days). Insider selling persists — CFO Brady Brewer sold $499K in three tranches since March — but no cluster buys to offset. Institutional activity shows Norges Bank and Renaissance Technologies took new positions, while short interest is elevated at 56.7% of off-exchange volume. The bottom line: a high-accuracy firm making a contrarian double upgrade against a tepid consensus adds conviction, but insider selling and high short interest warrant caution for active traders.

Impact Score

Base Score
1/7
LLM Adjustment
+2
Final Score
3/10

Consensus & Targets

Buy / Strong Buy
23 (47%)
Hold
21
Sell / Strong Sell
5
Total Analysts
34
Mean PT
$105.68
Median PT
$108.00
High PT
$137.00
Low PT
$80.00
Current Price
$105.95
Implied Upside
-0.3%

Out of 49 analysts: 9 Strong Buy, 14 Buy (total 23 Buy, 47%), 21 Hold (43%), 4 Sell, 1 Strong Sell (total 5 Sell, 10%). Consensus is tilted bullish but heavily split, with nearly as many Hold as Buy ratings. TD Cowen's Buy call is above the consensus direction.

Current price: $105.95. Mean target: $105.68 (0% implied downside). Median: $108 (+2%). High: $137 (+29%). Low: $80 (-24%). TD Cowen's $120 target is 13% above the mean and 11% above the median, placing it in the top quartile of analyst targets. The prior target of $106 was in line with consensus; the new $120 is a clear outlier to the upside.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-05-14 TD Cowen upgrade Buy $120.00
2026-05-06 Stifel maintain Buy $117.00
2026-04-29 UBS maintain Neutral $105.00
2026-04-29 Citigroup maintain Neutral $101.00
2026-04-29 BNP Paribas maintain Underperform $87.00
2026-04-29 RBC Capital maintain Sector Perform $110.00
2026-04-29 Guggenheim maintain Neutral $97.00
2026-04-29 Evercore ISI Group maintain Outperform $115.00
2026-04-29 Wells Fargo maintain Overweight $115.00
2026-04-29 DA Davidson maintain Neutral $102.00

30-day analyst activity: 1 upgrade (TD Cowen), 0 downgrades. EPS revision trend is positive: current quarter (0q) saw 6 upward revisions in 7 days vs 0 down; current fiscal year (0y) saw 11 up vs 0 down; next fiscal year (+1y) saw 15 up vs 0 down. Estimates are being revised higher across all timeframes, supporting the bullish thesis.

Firm Track Record — TD Cowen

TD Cowen accuracy: 56% on 1800 calls | avg return: 3.4%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
BTIG 100% 4/4 9.1% top tier
Jefferies 80% 4/5 -2.6% top tier
Piper Sandler 75% 3/4 2.6% top tier
Wedbush 75% 6/8 6.9% top tier
TD Cowen 74% 14/19 6.6% top tier
Citigroup 69% 9/13 5% top tier
Stifel 67% 6/9 0.1% top tier
UBS 67% 4/6 -0.5% top tier
B of A Securities 60% 3/5 3.6% above average
BMO Capital 60% 3/5 4.2% above average

TD Cowen ranks among the top-tier firms covering this stock with 74% accuracy on 19 calls and a 6.6% average return. This is well above the average firm accuracy of ~60%. Best-performing firms: BTIG (100% on 4 calls, 9.1% avg return), Jefferies (80% on 5 calls, -2.6% avg return), Piper Sandler (75% on 4 calls, 2.6% avg return). Worst: Oppenheimer (50% on 2 calls, -1.5% avg return), Evercore ISI (50% on 4 calls, 7% avg return).

Earnings Estimates

Next earnings: Jul 20, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0q $0.65 $0.54 — $0.77 $9.2B ↑6 ↓0
+1q $0.68 $0.61 — $0.82 $9.2B ↑9 ↓0
0y $2.38 $2.26 — $2.65 $37.7B ↑11 ↓0
+1y $3.01 $2.73 — $3.54 $38.5B ↑15 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 5 sells
Congressional
Jim Banks (republican) — sell $1,001 - $15,000
Congressional
Ro Khanna (democrat) — sell $1,001 - $15,000
Institutional
NORGES BANK — new
Institutional
RENAISSANCE TECHNOLOGIES LLC — new
Institutional
TWO SIGMA INVESTMENTS, LP — new
Short Interest
Short: 1,461,964 | Exempt: 5,117 | TRF Vol: 2,577,105 | Short Ratio: 56.7% | Off-exchange volume (dark pool + OTC)

Insider selling is notable: CFO Brady Brewer sold $499K in three tranches (March 9, April 6, April 17, May 5) and EVP Sara Kelly sold $210K on April 29. No insider buys. Per academic literature, insider sells are weak signals but the consistent C-suite selling (CFO) adds a cautionary note. Congressional trades: two small sells (Rep. Banks $1K-$15K, Rep. Khanna $1K-$15K) — negligible. Institutional activity: Norges Bank and Renaissance Technologies took new positions (Norges $1.23B, Renaissance $112M), while Norges and Two Sigma also exited — mixed signals. Short interest is elevated at 56.7% of off-exchange volume, indicating bearish positioning that could fuel a squeeze if the upgrade gains traction.

Actionable Insight

TD Cowen's double upgrade from a top-tier firm with a 13% above-consensus target is a strong bullish signal, but the persistent insider selling and high short interest create a tug-of-war. Active traders should watch for a breakout above $108 (median target) as confirmation; a failure to hold $105 could negate the call.

Documents Analyzed

Report based on filing metadata.

11 reports for SBUX
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SBUX — sortable, filterable
Type Now
May 20, 2026
today
8-K
NEUTRAL ★ 3/10
awaiting T+5
May 15, 2026
6d ago
8-K
BEARISH ★ 6/10
awaiting T+5
May 14, 2026
7d ago
ANALYST-UPGRADE
BULLISH ★ 3/10
$105.80 awaiting T+5awaiting T+5$104.42 (−1.30%)
May 14, 2026
7d ago
Court Ruling
BULLISH ★ 5/10
$106.38 awaiting T+5awaiting T+5$104.42 (−1.84%)
May 1, 2026
19d ago
ANALYST-UPGRADE
MIXED ★ 1/10
$97.60 $91.69▼ −6.06%▼ −6.44%$104.42 (+6.99%)
Apr 29, 2026
22d ago
Insider Cluster
NEUTRAL ★ 2/10
$105.45 $106.34▲ +0.84%▼ −2.27%$104.42 (−0.97%)
Apr 28, 2026
22d ago
8-K
MIXED ★ 6/10
awaiting T+5
Apr 17, 2026
4w ago
Court Ruling
MIXED ★ 5/10
$99.95 $98.67▼ −1.28%▼ −1.83%$104.42 (+4.48%)
Mar 13, 2026
9w ago
DEFA14A
NEUTRAL ★ 3/10
$97.80 $93.83▼ −4.06%▼ −2.01%$104.42 (+6.77%)
Mar 5, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$98.74 $100.18▲ +1.46%▲ +3.70%$104.42 (+5.76%)
Showing 10 of 11

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