ROKU ROKU, INC

NEUTRAL Impact: 2/10 Insider Cluster (2 insiders)
Horizon days Filed May 18, 2026 Processed 2d 1h ago
Insider cluster: 2 insiders, $5.3M total

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Executive Summary

CEO Anthony Wood sold $4.44M of stock and CFO Dan Jedda sold $858K — a five-day insider cluster totaling $5.30M at a company with an $18. This represents ~0.029% of ROKU's $18.3B market cap, well below the 0.1% materiality threshold. The sales are trivial relative to company size and, per academic literature, cluster sales carry weak informational signal even when involving C-suite executives. Sales are consistent with routine diversification or 10b5-1 plan activity rather than informed bearishness.

Key Financial Metrics

Direction
selling
Total Value
$5.3M
Insiders
2

Actionable Insight

Insider sales are immaterial relative to ROKU's market cap and show no unusual clustering pattern that would warrant concern. The 30-day sell total of ~$11M is trivial for an $18.3B company. Monitor next earnings call for commentary on fundamentals but no trade this filing as noise — no edge.

Key Facts

  • CEO Anthony Wood sold 34.7K shares ($4.44M) on 2026-05-11
  • CFO/COO Dan Jedda sold 7.0K shares ($858K) on 2026-05-15
  • Total cluster value of $5.30M represents ~0.029% of $18.3B market cap
  • Two insiders sold within a 5-day window; no open-market purchases in cluster
  • Recent 30-day insider activity showed 4 prior sells totaling $5.7M

Financial Impact

Not specified

Risk Factors

  • CEO selling near all-time-high stock highs could signal a peak, but size is too small to infer conviction
  • Multiple recent filings show no matching insider purchases to offset sell signal
  • C-suite sales without 10b5-1 context are a minor yellow flag at most

Market Snapshot

Exchange
Nasdaq
Sector
Cable & Other Pay Television Services
Analyst Consensus
87% bullish (38 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-ROKU-1779141526484
10 reports for ROKU
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for ROKU — sortable, filterable
Type Now
May 18, 2026
2d ago
Insider Cluster
NEUTRAL ★ 2/10
awaiting T+5
May 4, 2026
16d ago
Insider Cluster
NEUTRAL ★ 3/10
$125.70 $127.63▲ +1.54%▼ −1.40%$124.16 (−1.23%)
May 1, 2026
19d ago
Insider Cluster
NEUTRAL ★ 3/10
$123.50 $126.67▲ +2.56%▲ +0.22%$124.16 (+0.53%)
Apr 24, 2026
26d ago
DEFA14A
NEUTRAL ★ 2/10
$114.26 $125.70▲ +10.01%▲ +9.61%$124.16 (+8.66%)
Apr 13, 2026
5w ago
8-K
NEUTRAL ★ 3/10
$102.85 $118.19▲ +14.92%▲ +11.62%$124.16 (+20.72%)
Apr 8, 2026
6w ago
Insider Cluster
BEARISH ★ 6/10
$100.64 $108.95▼ −8.26%▼ −4.74%$124.16 (−23.37%)
Apr 1, 2026
7w ago
144
NEUTRAL ★ 2/10
$97.60 $102.36▲ +4.88%▲ +1.26%$124.16 (+27.21%)
Mar 3, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$93.60 $100.55▲ +7.42%▲ +7.90%$124.16 (+32.65%)
Mar 3, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$93.60 $100.55▲ +7.42%▲ +7.90%$124.16 (+32.65%)
Feb 28, 2026
11w ago
Institutional Cluster
MIXED ★ 6/10
$97.72 $100.17▲ +2.50%▲ +3.71%$124.16 (+27.05%)
Showing 10 of 10

US Market Status

Market Closed — Opens Thu (< 1m)

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