ROKU ROKU, INC

NEUTRAL Impact: 2/10 144
Horizon days Filed Jun 1, 2026 Processed 13d 12h ago SEC 0001628280-26-039515
Form 144 — notice of proposed sale of securities
Latest settled — T+1d
ROKU ▼ -4.11% at T+1d
NEUTRAL call ✗ call lost -4.11% · α vs SPY -3.39% · entry $126.83 → $121.62
Next anchor: T+5d due 7d ago
Last close $143.66 (close Jun 12) · +13.27% from $126.83 entry
Entry anchored
Jun 1, 2026
via day open
T+1d
-4.11%
call -4.11% · α -3.39%
$121.62
settled 13d ago
T+5d
call — · α —
due 7d ago
T+20d
call — · α —
in 15d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Director Neil D. Hunt filed a Form 144 notice of intent to sell 2,000 ROKU shares (~$258K at the filing date), acquired via stock option exercise. The sale is small relative to his likely holdings and the company's $19.2B market cap, and follows a pattern of monthly 2,000-share sales since March 2026. This is a routine, pre-planned diversification sale by a board member with no material signal about company fundamentals.

Actionable Insight

This is a routine, small-dollar insider sale by a director following a consistent monthly pattern. No material read-through for ROKU stock. Monitor for any acceleration in insider selling volume or a change in pattern (e.g., larger lot sizes, C-suite sales) which would warrant closer attention.

Key Facts

  • Director Neil D. Hunt filed Form 144 to sell 2,000 shares of ROKU common stock.
  • Shares were acquired via stock option exercise on June 1, 2026.
  • Estimated proceeds: ~$258,193 based on filing date price.
  • Hunt has sold 2,000 shares monthly since March 2026 (April, May, and now June).
  • Sale represents a tiny fraction of ROKU's $19.2B market cap.
  • Broker: Merrill Lynch, San Francisco.

Financial Impact

~$258K sale, negligible relative to $19.2B market cap and Hunt's likely total holdings.

dilution

Risk Factors

  • Insider selling pattern could accelerate if fundamentals deteriorate, but current filing shows no change from prior months.
  • No risk of material dilution from this small sale.

Market Snapshot

Exchange
Nasdaq
Sector
Cable & Other Pay Television Services
Analyst Consensus
87% bullish (38 analysts)

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001628280-26-039515
Document: 0001628280-26-039515-index.html0001628280-26-039515
Document: 0001628280-26-039515.txt0001628280-26-039515
21 reports for ROKU
Performance horizon

Track record builds as more directional reports settle.

Filters
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Reports for ROKU — sortable, filterable
Type Now
Jun 13, 2026
2d ago
Insider Cluster
NEUTRAL ★ 2/10
awaiting T+1
Jun 13, 2026
2d ago
Insider Cluster
NEUTRAL ★ 3/10
awaiting T+1
Jun 13, 2026
2d ago
Insider Cluster
NEUTRAL ★ 2/10
awaiting T+1
Jun 11, 2026
3d ago
Insider Cluster
NEUTRAL ★ 2/10
$119.70 awaiting T+1awaiting T+1$143.66 (+20.02%)
Jun 11, 2026
3d ago
Insider Cluster
NEUTRAL ★ 3/10
$119.70 awaiting T+1awaiting T+1$143.66 (+20.02%)
Jun 11, 2026
3d ago
Insider Cluster
NEUTRAL ★ 2/10
$119.70 awaiting T+1awaiting T+1$143.66 (+20.02%)
Jun 8, 2026
6d ago
Insider Cluster
NEUTRAL ★ 2/10
$123.59 awaiting T+1awaiting T+1$143.66 (+16.24%)
Jun 3, 2026
11d ago
Insider Cluster
NEUTRAL ★ 3/10
$125.12 $121.74▼ −2.70%▼ −0.10%$143.66 (+14.82%)
Jun 3, 2026
11d ago
Insider Cluster
NEUTRAL ★ 3/10
$125.12 $121.74▼ −2.70%▼ −0.10%$143.66 (+14.82%)
Jun 3, 2026
11d ago
Insider Cluster
NEUTRAL ★ 2/10
$125.12 $121.74▼ −2.70%▼ −0.10%$143.66 (+14.82%)
Showing 10 of 21

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