PRCH Porch Group, Inc.
Price Chart
Executive Summary
Three Porch Group insiders, including CEO Matt Ehrlichman and COO Matthew Neagle, sold a combined $2.08M in open-market shares on May 8 and May 12, 2026. The CEO's $1.29M sale is the largest, representing about 0.16% of the company's $1.3B market cap. While the dollar amount is modest relative to market cap, the cluster of C-suite selling—especially the CEO—warrants attention, though the sales may be liquidity-driven given the stock's recent strong performance.
Key Financial Metrics
Actionable Insight
The CEO and COO sold on the same day at the same price, which is unusual for a liquidity-driven sale and may signal a bearish view near the stock's recent highs. Monitor for any upcoming earnings or material news that could explain the timing. The stock has rallied significantly (T+5 moves of +8-22% on prior neutral reports), so these sales could be profit-taking, but the cluster pattern reduces confidence in a continued rally.
Key Facts
- CEO Matt Ehrlichman sold 116,303 shares at $11.116 for $1.29M on May 8, 2026.
- COO Matthew Neagle sold 60,240 shares at $11.116 for $670K on May 8, 2026.
- CFO Shawn Tabak sold 11,107 shares at $10.525 for $117K on May 12, 2026.
- Total open-market sales: $2.08M, representing ~0.16% of $1.3B market cap.
- CEO also received a non-cash grant of 1.75M shares on March 19, 2028 (future dated).
- Prior 30-day insider activity: 9 sells totaling $4.9M, indicating sustained selling pressure.
Financial Impact
Total insider sales of $2.08M, or ~0.16% of market cap, are modest in absolute terms but notable as a cluster of C-suite selling.
Risk Factors
- Further insider selling could pressure the stock if the pattern continues.
- The CEO's large non-cash grant (1.75M shares) may create future dilution or selling overhang.
- The stock's recent volatility (T+5 moves of +8-22% on prior reports) suggests high retail/speculative interest, which could amplify any negative signal.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PRCH-1778795037223 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 11, 2026
1d ago
|
8-K
| $8.51 awaiting T+5 | awaiting T+5 | — | $10.28 (+20.80%) |
|
May 28, 2026
15d ago
|
Insider Cluster
| $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $10.28 (+1.34%) |
|
May 21, 2026
22d ago
|
Insider Cluster
| $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $10.28 (−7.53%) |
|
May 19, 2026
24d ago
|
Insider Cluster
| $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $10.28 (+5.54%) |
|
May 8, 2026
5w ago
|
Insider Cluster
| $10.97 $10.43 | ▲ +4.92% | ▲ +6.39% | $10.28 (+6.29%) |
|
May 5, 2026
5w ago
|
Insider Cluster
| $11.23 $10.33 | ▲ +8.01% | ▲ +10.00% | $10.28 (+8.46%) |
|
May 1, 2026
6w ago
|
Insider Cluster
| $10.31 $11.28 | ▼ −9.41% | ▼ −7.06% | $10.28 (+0.29%) |
|
Apr 28, 2026
6w ago
|
8-K
| $10.13 $11.23 | ▲ +10.86% | ▲ +7.75% | $10.28 (+1.48%) |
|
Apr 28, 2026
6w ago
|
Insider Cluster
| $8.59 $11.23 | ▲ +30.73% | ▲ +29.04% | $10.28 (+19.67%) |
|
Apr 24, 2026
7w ago
|
Insider Cluster
| $7.89 $9.63 | ▲ +22.05% | ▲ +21.14% | $10.28 (+30.29%) |
US Market Status
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