PRCH Porch Group, Inc.
Price Chart
Executive Summary
CEO Matt Ehrlichman and CFO Shawn Tabak sold a combined $1.3M in open-market sales over a 6-day window (May 15–20, 2026). CEO Ehrlichman's $1.2M sale accounts for the bulk of the cluster. Although the total value is ~0.11% of PRCH's $1.2B market cap (modest), the cluster's timing after an April/May stock rally, combined with amplified cross-filing signals, suggests insiders are monetizing near recent highs rather than on material negative news.
Key Financial Metrics
Actionable Insight
Track any pending 8-K filing for material events (earnings, deal, offering). The cluster's timing near $10/share — after a large jump from the $5 area in April — suggests insiders are trimming into strength. A modest bearish signal: EHR and CFO selling together, even if routine for liquidity, cuts against the 92% analyst buy rating and warrants a watchful stance until the next 8-K clarifies the catalyst.
Key Facts
- CEO Matt Ehrlichman sold 115,805 shares at $10.3405 for $1.20M on May 15, 2026 (open-market sale, code S).
- CFO Shawn Tabak sold 10,467 shares at $10.3405 for $108K on May 15, and 10,881 shares at $9.7758 for $106.4K on May 20, 2026 (open-market sales, code S).
- Combined cluster value: $1.30M, representing ~0.11% of PRCH's $1.2B market cap (modest by proportionality).
- CEO also received a grant of 1.75M shares at $0 on March 19, 2028 (non-cash award, code A, non-informative).
- The cluster follows a period of strong stock appreciation (prior reports on PRCH show large positive T+5 moves in late April), suggesting insiders are selling into strength.
- Cross-filing actuarial signals (cluster-earnings, cluster-press, cluster-offering contexts) are all flagged as AMPLIFIERS, adding weight to the cluster's bearish signal beyond the raw dollar value.
Financial Impact
$1.30M total open-market sales by CEO and CFO
Risk Factors
- CEO and CFO selling concurrently could signal insider view that current valuation is near a peak.
- Insider grant of 1.75M shares to CEO (non-cash) creates future dilution, though it may be performance-based.
- Stock has rallied ~50%+ over the past 30 days; insider selling into momentum may precede a pullback.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PRCH-1779399649075 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 11, 2026
3d ago
|
8-K
| $8.51 awaiting T+5 | awaiting T+5 | — | $10.28 (+20.80%) |
|
May 28, 2026
17d ago
|
Insider Cluster
| $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $10.28 (+1.34%) |
|
May 21, 2026
24d ago
|
Insider Cluster
| $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $10.28 (−7.53%) |
|
May 19, 2026
26d ago
|
Insider Cluster
| $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $10.28 (+5.54%) |
|
May 8, 2026
5w ago
|
Insider Cluster
| $10.97 $10.43 | ▲ +4.92% | ▲ +6.39% | $10.28 (+6.29%) |
|
May 5, 2026
5w ago
|
Insider Cluster
| $11.23 $10.33 | ▲ +8.01% | ▲ +10.00% | $10.28 (+8.46%) |
|
May 1, 2026
6w ago
|
Insider Cluster
| $10.31 $11.28 | ▼ −9.41% | ▼ −7.06% | $10.28 (+0.29%) |
|
Apr 28, 2026
6w ago
|
8-K
| $10.13 $11.23 | ▲ +10.86% | ▲ +7.75% | $10.28 (+1.48%) |
|
Apr 28, 2026
6w ago
|
Insider Cluster
| $8.59 $11.23 | ▲ +30.73% | ▲ +29.04% | $10.28 (+19.67%) |
|
Apr 24, 2026
7w ago
|
Insider Cluster
| $7.89 $9.63 | ▲ +22.05% | ▲ +21.14% | $10.28 (+30.29%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access