PLBY Playboy, Inc.

NEUTRAL Impact: 3/10 Insider Cluster (2 insiders)
Horizon weeks Filed May 22, 2026 Processed 16d 1h ago
Insider cluster: 2 insiders, $141K total

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Executive Summary

Two PLBY insiders (CEO Ben Kohn and Director Tracey Edmonds) sold a combined $141K in open-market sales over a 7-day window, following the Q1 2026 earnings release (revenue +5% YoY, net loss improved 56%) and a new Miami Beach lease agreement. The total dollar value is 0.1% of market cap, falling below the materiality threshold, and the sales are likely liquidity-driven given the CEO's 10b5-1 pattern and the director's small position. The earnings showed improving fundamentals (positive Adjusted EBITDA for fifth consecutive quarter, debt paydown from UTG deal), reducing the bearish signal from insider sales.

Key Financial Metrics

Direction
selling
Total Value
$141.0K
Insiders
2

Actionable Insight

Insider sales are small and likely routine (CEO's 10b5-1 plan, director's minor position). The improving earnings trajectory and debt reduction from the UTG deal are the dominant signals. Monitor the next 10-Q for continued EBITDA growth and further debt paydown; the insider sales alone do not warrant a bearish stance.

Key Facts

  • CEO Ben Kohn sold 81.8K shares for $110K on 2026-05-15
  • Director Tracey Edmonds sold 25.2K shares for $30K on 2026-05-19
  • Total insider sales of $141K represent ~0.1% of PLBY's $147M market cap
  • Q1 2026 revenue grew 5% YoY to $30.2M; net loss improved 56% to -$4.0M
  • Adjusted EBITDA rose 111% YoY to $5.0M; fifth consecutive positive quarter
  • Company paid down $15M of senior debt from UTG China JV proceeds
  • New Miami Beach office lease signed on 2026-05-14 for 5,696 sq ft through 2037

Financial Impact

Insider sales of $141K are trivial relative to $147M market cap (0.1%). No material financial impact from the trades themselves.

dilutioninsider ownership

Risk Factors

  • Licensing revenue declined 5% YoY; some agreements expired and may not be replaced
  • Net loss of $4.0M persists despite improvement; cash burn remains a concern
  • UTG deal proceeds are contingent on future milestones through 2028
  • CEO selling $110K could be perceived negatively by retail investors despite small size

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PLBY-1779408638099
14 reports for PLBY
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+20▲ +29.51%Apr 24, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
Type Now
Jun 4, 2026
2d ago
8-K
NEUTRAL ★ 3/10
$1.32 $1.30▼ −1.52%▲ +1.08%$1.30 (−1.52%)
May 28, 2026
10d ago
Insider Cluster
BEARISH ★ 5/10
awaiting T+1
May 22, 2026
16d ago
Insider Cluster
NEUTRAL ★ 3/10
awaiting T+1
May 16, 2026
22d ago
Insider Cluster
BEARISH ★ 6/10
awaiting T+1
May 8, 2026
29d ago
144
NEUTRAL ★ 2/10
$1.80 $1.73▼ −3.89%▼ −4.12%$1.30 (−27.78%)
May 5, 2026
4w ago
144
NEUTRAL ★ 2/10
$1.77 $1.68▼ −5.08%▼ −6.47%$1.30 (−26.55%)
May 5, 2026
4w ago
Insider Cluster
BEARISH ★ 6/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.30 (+26.55%)
May 5, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.30 (+26.55%)
May 4, 2026
4w ago
144
NEUTRAL ★ 2/10
$1.75 $1.77▲ +1.14%▲ +0.35%$1.30 (−25.71%)
Apr 30, 2026
5w ago
DEFA14A
NEUTRAL ★ 5/10
awaiting T+1
Showing 10 of 14

US Market Status

Market Closed — Opens Mon (12h 15m)

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