PLBY Playboy, Inc.

NEUTRAL Impact: 2/10 144
Horizon immediate Filed May 4, 2026 Processed 1mo ago SEC 0001959173-26-003243
Form 144 — notice of proposed sale of securities
Latest settled — T+20d ⚠ clustered
PLBY ▼ -20.57% at T+20d
NEUTRAL call ✗ call lost -20.57% · α vs SPY -26.22% · entry $1.75 → $1.39
Next anchor: T+60d in 7w
Currently $1.44 · -17.71% from $1.75 entry
Entry anchored
May 4, 03:05 PM ET
via Databento tick
T+1d
+1.14%
call +1.14% · α +0.35%
$1.77
settled 6w ago
T+5d
-1.14%
call -1.14% · α -4.08%
$1.73
settled 5w ago
T+20d
-20.57%
call -20.57% · α -26.22%
$1.39
settled 11d ago
T+60d
call — · α —
in 7w

Price Chart

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Executive Summary

Officer Christopher A. Riley filed Form 144 to sell 90,674 shares of Playboy common stock, valued at ~$158,625, acquired via restricted stock vesting. The sale appears routine for tax withholding, consistent with prior insider sales. No material impact expected given the small size relative to market cap.

Actionable Insight

Routine insider sale for tax withholding; no actionable signal. Monitor for any acceleration of insider selling or changes in equity compensation patterns.

Key Facts

  • Officer Christopher A. Riley filed Form 144 to sell 90,674 shares of PLBY common stock.
  • Proposed sale date is May 4, 2026, at an estimated market value of $158,625.
  • Shares originated from restricted stock vesting (compensation).
  • The filing follows a similar tax-withholding sale on April 24, 2026.
  • The sale represents ~0.08% of the company's $196M market cap.
  • Prior insider activity (30d): 2 sells totaling ~$50K.

Financial Impact

~$158,625 insider sale, immaterial relative to $196M market cap.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-003243
Document: 0001959173-26-003243-index.html0001959173-26-003243
Document: 0001959173-26-003243.txt0001959173-26-003243
14 reports for PLBY
Performance horizon
100% Hit rate 5 of 5 directional calls best @ T+20▲ +29.51%Apr 24, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
Type Now
Jun 4, 2026
8d ago
8-K
NEUTRAL ★ 3/10
$1.32 $1.30▼ −1.52%▲ +1.08%$1.44 (+9.09%)
May 28, 2026
16d ago
Insider Cluster
BEARISH ★ 5/10
$1.38 $1.37▲ +0.72%▲ +0.96%$1.44 (−4.35%)
May 22, 2026
22d ago
Insider Cluster
NEUTRAL ★ 3/10
$1.32 $1.28▼ −3.03%▼ −3.62%$1.44 (+9.09%)
May 16, 2026
28d ago
Insider Cluster
BEARISH ★ 6/10
$1.25 $1.20▲ +4.00%▲ +3.35%$1.44 (−15.20%)
May 8, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.80 $1.73▼ −3.89%▼ −4.12%$1.44 (−20.00%)
May 5, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.77 $1.68▼ −5.08%▼ −6.47%$1.44 (−18.64%)
May 5, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.44 (+18.64%)
May 5, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.44 (+18.64%)
May 4, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.75 $1.77▲ +1.14%▲ +0.35%$1.44 (−17.71%)
Apr 30, 2026
6w ago
DEFA14A
NEUTRAL ★ 5/10
$1.71 $1.75▲ +2.34%▲ +2.68%$1.44 (−15.79%)
Showing 10 of 14

US Market Status

Market Closed — Opens Mon (48h 50m)

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