PG PROCTER & GAMBLE Co
Price Chart
Executive Summary
JP Morgan upgraded PG to Overweight from Neutral, raising its price target to $165 from $157, implying 15% upside from the current $143.56. The upgrade is part of a 14-firm cluster action on PG, with no other rating changes in the past 30 days. Consensus is bullish: 22 analysts give 22 Buy-equivalent ratings, 12 Holds, and 1 Sell, with a mean target of $163.77. JP Morgan's 56% accuracy on 9 PG calls and -0.5% average return rank it above average among covering firms. EPS estimates have been revised down 19 times in the past 30 days for the current fiscal year, signaling headwinds. Insider trades are absent, but congressional buys from Rep. David Taylor and a new $4.66B position from Norges Bank provide bullish cross-signals. The bottom line: JP Morgan's upgrade is a contrarian call against a backdrop of negative estimate revisions, but high-accuracy firms like Barclays (73%) and Jefferies (67%) also maintain bullish stances, supporting the positive view.
Impact Score
Consensus & Targets
Consensus is bullish: 8 Strong Buy, 14 Buy, 12 Hold, 1 Sell, 0 Strong Sell across 22 analysts. The majority (22 of 35 ratings) are Buy-equivalent, with only 1 Sell. The direction is clearly positive, though the 12 Holds indicate some caution.
Current price: $143.56. Mean target: $163.77, median: $164.00, high: $186.00, low: $145.00. Implied upside to mean: 14.1%. JP Morgan's $165 target is slightly above the mean and median, ranking it in the top quartile of targets. The low target of $145 is just above the current price, suggesting limited downside risk from the most bearish analyst.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-04-27 | UBS | maintain | Buy | $172.00 |
| 2026-04-27 | TD Cowen | maintain | Hold | $150.00 |
| 2026-04-27 | Wells Fargo | maintain | Overweight | $164.00 |
| 2026-04-27 | Evercore ISI Group | maintain | In-Line | $162.00 |
| 2026-04-17 | JP Morgan | maintain | Overweight | $162.00 |
| 2026-04-14 | Barclays | maintain | Equal-Weight | $146.00 |
| 2026-04-10 | B of A Securities | maintain | Buy | $167.00 |
| 2026-04-08 | Wells Fargo | maintain | Overweight | $158.00 |
| 2026-04-08 | Piper Sandler | maintain | Neutral | $142.00 |
| 2026-04-07 | UBS | maintain | Buy | $166.00 |
30-day analyst activity: 0 upgrades, 0 downgrades. EPS revisions: 19 downward revisions in the past 30 days for the current fiscal year (0y), with the average EPS estimate falling from $6.95 to $6.90. The next quarter (+1q) saw 12 downward revisions. Estimates are clearly being revised lower, creating a headwind for the stock.
Firm Track Record — JP Morgan
JP Morgan accuracy: 55% on 5703 calls | avg return: 5.6%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Deutsche Bank | 100% | 3/3 | 4.4% | top tier |
| Stifel | 100% | 3/3 | 3% | top tier |
| Barclays | 73% | 8/11 | 0.6% | top tier |
| Jefferies | 67% | 2/3 | 3.4% | top tier |
| JP Morgan | 56% | 5/9 | -0.5% | above average |
| Citigroup | 50% | 1/2 | 1.5% | below average |
| Evercore ISI Group | 50% | 2/4 | -2.1% | below average |
| RBC Capital | 40% | 2/5 | -1.3% | below average |
| UBS | 33% | 1/3 | -1.1% | below average |
| DA Davidson | 29% | 2/7 | -2.6% | below average |
JP Morgan has 56% accuracy on 9 PG calls with an average return of -0.5%, ranking it above average among covering firms. The best-performing firms on PG are Deutsche Bank (100% on 3 calls, +4.4% avg return) and Stifel (100% on 3 calls, +3.0% avg return). The worst-performing are B of A Securities (0% on 2 calls, -3.2% avg return) and Morgan Stanley (0% on 2 calls, -2.8% avg return). JP Morgan's track record is solid but not elite.
Earnings Estimates
Next earnings: Jul 27, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0y | $6.90 | $6.83 — $7.02 | $87.1B | ↑1 ↓0 |
| +1q | $1.97 | $1.93 — $2.07 | $23.0B | ↑1 ↓0 |
| 0q | $1.42 | $1.37 — $1.46 | $21.4B | ↑0 ↓0 |
| +1y | $7.09 | $6.96 — $7.34 | $89.5B | ↑1 ↓0 |
Cross-Platform Signals
Insider trades: none reported. Congressional trades: two buys from Rep. David Taylor (Republican) totaling $2,002-$30,000. Institutional changes: Norges Bank initiated a new $4.66B position, Renaissance Technologies doubled its stake (+272.3% to $427.9M), and Two Sigma added 59.3% to $218.4M. Short interest: 58.9% short ratio on 2.1M shares short, indicating elevated bearish positioning. The institutional buying and congressional buys converge with the bullish analyst signal, while high short interest suggests potential for a squeeze.
Actionable Insight
JP Morgan's upgrade from a firm with above-average accuracy, combined with massive institutional buying and congressional buys, creates a strong bullish signal despite negative EPS revisions. Traders should consider adding long exposure ahead of the July 27 earnings date, with a target near the $164 consensus mean.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 4, 2026
6d ago
|
Court Ruling
| $140.78 $146.51 | ▲ +4.07% | ▲ +6.67% | $145.10 (+3.07%) |
|
May 31, 2026
9d ago
|
ANALYST-UPGRADE
| $150.14 $149.47 | ▼ −0.45% | ▼ −0.99% | $145.10 (−3.35%) |
|
Apr 24, 2026
6w ago
|
8-K
| $148.03 $148.40 | ▲ +0.25% | ▲ +0.09% | $145.10 (−1.98%) |
|
Apr 24, 2026
6w ago
|
8-K
| $148.03 $148.40 | ▲ +0.25% | ▲ +0.09% | $145.10 (−1.98%) |
US Market Status
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