PG PROCTER & GAMBLE Co
Price Chart
Executive Summary
Bernstein initiated coverage of Procter & Gamble (PG) at Market Perform with a $156 price target, implying 5.2% upside from the current $148.34. The call is below the bullish consensus — 61% of 36 analysts rate PG a Buy (22 Buy/Strong Buy), 36% Hold, and 3% Sell. The consensus mean target is $163.77, median $164, with a high of $186 and low of $145. Bernstein's PT sits 4.7% below the mean. The firm's track record on PG is 51% accuracy on 497 calls with an average 3.3% return, placing it in the middle of covering firms. EPS revisions are strongly negative: 0 upward revisions vs 19 downward for the current fiscal year and next fiscal year over 30 days. Short interest stands at 57.6% of float, and institutional flows show a mixed picture — Charles Schwab doubled its position (+120%) while Norges Bank exited. There are no insider trades to corroborate the analyst signal. Bottom line: a routine neutral initiation from an average-accuracy firm on a stock with deteriorating earnings momentum.
Impact Score
Consensus & Targets
The consensus on PG splits 8 Strong Buy, 14 Buy, 13 Hold, 1 Sell, and 0 Strong Sell — totaling 36 analysts. That is 61% Buy, 36% Hold, and 3% Sell, a clearly bullish tilt. Bernstein's Market Perform (Hold) rating is below the consensus direction.
The mean price target is $163.77, median $164, high $186, and low $145. The current price of $148.34 implies 10.4% upside to the mean. Bernstein's $156 target is 5.2% above current price but 4.7% below the mean, putting it in the lower half of the range.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-06-11 | Bernstein | initiate | Market Perform | $156.00 |
| 2026-04-27 | UBS | maintain | Buy | $172.00 |
| 2026-04-27 | TD Cowen | maintain | Hold | $150.00 |
| 2026-04-27 | Wells Fargo | maintain | Overweight | $164.00 |
| 2026-04-27 | Evercore ISI Group | maintain | In-Line | $162.00 |
| 2026-04-17 | JP Morgan | maintain | Overweight | $162.00 |
| 2026-04-14 | Barclays | maintain | Equal-Weight | $146.00 |
| 2026-04-10 | B of A Securities | maintain | Buy | $167.00 |
| 2026-04-08 | Wells Fargo | maintain | Overweight | $158.00 |
| 2026-04-08 | Piper Sandler | maintain | Neutral | $142.00 |
In the last 30 days, there was 1 upgrade and 0 downgrades for PG. EPS revisions are heavily negative: next quarter (0q) saw 0 up vs 15 down, current year (0y) 0 up vs 19 down, and next year (+1y) 0 up vs 19 down. Estimates are clearly being revised lower across all horizons.
Firm Track Record — Bernstein
Bernstein accuracy: 51% on 497 calls | avg return: 3.3%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Deutsche Bank | 100% | 3/3 | 4.4% | top tier |
| Stifel | 100% | 3/3 | 3% | top tier |
| Barclays | 73% | 8/11 | 0.6% | top tier |
| Jefferies | 67% | 2/3 | 3.4% | top tier |
| JP Morgan | 56% | 5/9 | -0.5% | above average |
| Citigroup | 50% | 1/2 | 1.5% | below average |
| Evercore ISI Group | 50% | 2/4 | -2.1% | below average |
| RBC Capital | 40% | 2/5 | -1.3% | below average |
| UBS | 33% | 1/3 | -1.1% | below average |
| DA Davidson | 29% | 2/7 | -2.6% | below average |
Bernstein has a 51% accuracy rate on 497 calls with an average return of 3.3%. On PG specifically, the best-performing firms are Deutsche Bank and Stifel (100% accuracy on 3 calls each), while B of A Securities and Morgan Stanley have 0% accuracy on 2 calls each. Bernstein's record is average relative to peers covering PG.
Earnings Estimates
Next earnings: Jul 27, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| +1q | $1.97 | $1.93 — $2.07 | $23.0B | ↑1 ↓0 |
| 0y | $6.90 | $6.83 — $7.02 | $87.1B | ↑1 ↓0 |
| +1y | $7.09 | $6.96 — $7.34 | $89.6B | ↑1 ↓0 |
| 0q | $1.42 | $1.37 — $1.46 | $21.4B | ↑0 ↓0 |
Cross-Platform Signals
There are no insider trades on PG. Congressional trades show two small buys from Rep. David Taylor (R) totaling $2K–$30K. Institutional activity is mixed: Charles Schwab Investment Management doubled (+120%) and Capital World Investors added (+68.9%), but Norges Bank exited entirely and Cullen Capital trimmed (-61.1%). Short interest is elevated at 57.6% of float. The analyst's neutral initiation diverges from the bullish institutional inflows but aligns with the downward EPS revisions and high short interest.
Actionable Insight
This neutral initiation adds little conviction to PG's story; the stock faces headwinds from falling estimates and a high short ratio. Traders should wait for clearer catalysts — such as the July 27 earnings report — before taking a directional position.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 12, 2026
2d ago
|
ANALYST-UPGRADE
| $149.52 awaiting T+1 | awaiting T+1 | — | $149.61 (+0.06%) |
|
Jun 4, 2026
11d ago
|
Court Ruling
| $140.78 $146.51 | ▲ +4.07% | ▲ +6.67% | $149.61 (+6.27%) |
|
May 31, 2026
14d ago
|
ANALYST-UPGRADE
| $150.14 $149.47 | ▼ −0.45% | ▼ −0.99% | $149.61 (−0.35%) |
|
Apr 24, 2026
7w ago
|
8-K
| $148.03 $148.40 | ▲ +0.25% | ▲ +0.09% | $149.61 (+1.07%) |
|
Apr 24, 2026
7w ago
|
8-K
| $148.03 $148.40 | ▲ +0.25% | ▲ +0.09% | $149.61 (+1.07%) |
US Market Status
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