NKE NIKE, Inc.

BEARISH Impact: 5/10 ANALYST-DOWNGRADE
Processed 1mo ago SEC analyst-NKE-wellsfar-20260508
Wells Fargo double downgrade: Overweight → Equal-Weight
Latest settled — T+20d
NKE ▼ -2.64% at T+20d
SHORT call ✓ call won +2.64% · α vs SPY +2.67% · entry $44.15 → $42.98
Next anchor: T+60d in 8w
Last close $43.23 (close Jun 8) · +2.08% from $44.15 entry (call sign-flipped)
Entry anchored
May 8, 2026
via day open
T+1d
-3.97%
call +3.97% · α +4.20%
$42.40
settled 4w ago
T+5d
-4.82%
call +4.82% · α +6.28%
$42.02
settled 26d ago
T+20d
-2.64%
call +2.64% · α +2.67%
$42.98
settled yesterday
T+60d
call — · α —
in 8w

Price Chart

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Executive Summary

Wells Fargo double downgraded Apple from Overweight to Equal-Weight on May 8, 2026, cutting its price target by 18% to $45, implying just 1.3% upside from the current $44.41. The downgrade extends a string of bearish revisions from major firms, including HSBC, Goldman Sachs, JP Morgan, and Piper Sandler, with zero upgrades in the past 30 days. Wells Fargo boasts a 55% accuracy rate on 6,035 calls, making this a credible contrarian signal against a consensus still skewed 51% Buy (23 of 45 analysts). The mean price target of $61.08 implies 37.5% upside, but the low end ($23) and median ($55.80) reveal wide dispersion. EPS estimates have been slashed: current-year revisions down 23 vs. 8 up, next-year down 31 vs. 1 up in the last 30 days. While insider buying from CEO Tim Cook and others has been heavy, institutional flows are largely exiting—Bank of America trimmed 45.5%, and two major funds closed positions. Short interest stands at a high 58.4%, aligning with the analyst downgrade. With earnings due June 24, traders should view this downgrade as a reinforcing bearish signal amid deteriorating fundamentals and diverging insider/ institutional signals.

Impact Score

Base Score
3/7
LLM Adjustment
+2
Final Score
5/10

Consensus & Targets

Buy / Strong Buy
23 (51%)
Hold
20
Sell / Strong Sell
2
Total Analysts
33
Mean PT
$61.08
Median PT
$55.80
High PT
$120.00
Low PT
$23.00
Current Price
$44.41
Implied Upside
+37.5%

Of 45 analysts covering Apple, 23 (51%) rate it Buy or Strong Buy, 20 (44%) Hold, and 2 (4%) Sell. The consensus remains tilted bullish, but the recent wave of downgrades—including Wells Fargo, HSBC, Goldman Sachs, JP Morgan, and Piper Sandler—has shifted the tone sharply negative.

Mean price target is $61.08, median $55.80, high $120, low $23. Current price $44.41 implies 37.5% upside to the mean, but the median suggests only 25% upside. Wells Fargo’s $45 target is near the low end, ranking among the most bearish views alongside BNP Paribas’ $23 and HSBC’s $48.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-05-08 Wells Fargo downgrade Equal-Weight $45.00
2026-04-13 HSBC downgrade Hold $48.00
2026-04-10 Piper Sandler downgrade Neutral $50.00
2026-04-02 Goldman Sachs downgrade Neutral $52.00
2026-04-01 Citigroup maintain Neutral $53.00
2026-04-01 JP Morgan downgrade Neutral $52.00
2026-04-01 Barclays maintain Overweight $67.00
2026-04-01 BNP Paribas maintain Underperform $23.00
2026-04-01 Piper Sandler maintain Overweight $60.00
2026-04-01 Evercore ISI Group maintain Outperform $57.00

Over the past 30 days, Apple has seen 0 upgrades and 5 downgrades (Wells Fargo, HSBC, Piper Sandler, Goldman Sachs, JP Morgan). EPS revisions are heavily negative: current-year estimates have been revised down 23 times (vs. 8 up), and next-year estimates down 31 times (vs. 1 up) over the same period. The trend is decisively bearish.

Firm Track Record — Wells Fargo

Wells Fargo accuracy: 55% on 6035 calls | avg return: 3.6%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Wedbush 67% 2/3 0.2% top tier
TD Cowen 60% 3/5 2.5% above average
Williams Trading 50% 2/4 8.9% below average
Goldman Sachs 50% 2/4 10.1% below average
Keybanc 50% 1/2 2.3% below average
Oppenheimer 50% 1/2 4.3% below average
Citigroup 43% 3/7 2.2% below average
RBC Capital 38% 3/8 -1.2% below average
Evercore ISI Group 33% 2/6 0.7% below average
BMO Capital 33% 1/3 -5.1% below average

Wells Fargo has a 55% accuracy rate on 6,035 scored calls with an average return of 3.6%, outperforming most peers covering Apple. Among firms with significant coverage, Wedbush (67% on 3 calls) and TD Cowen (60% on 5) lead, while BofA (22% on 9) and Telsey Advisory Group (22% on 18) trail. Wells Fargo’s above-average accuracy amplifies the downgrade’s impact.

Earnings Estimates

Next earnings: Jun 24, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0y $1.50 $1.38 — $1.70 $46.3B ↑0 ↓0
+1y $1.85 $1.51 — $2.35 $46.6B ↑0 ↓0
0q $0.11 $0.05 — $0.16 $10.8B ↑0 ↓0
+1q $0.45 $0.39 — $0.51 $11.5B ↑1 ↓0

Cross-Platform Signals

Insider Trades (90d)
5 buys / 0 sells
Institutional
BANK OF AMERICA CORP /DE/ — trim (-45.5%)
Institutional
NORGES BANK — new
Institutional
Fund 1 Investments, LLC — exit (-100%)
Short Interest
Short: 3,533,464 | Exempt: 1,536 | TRF Vol: 6,050,762 | Short Ratio: 58.4% | Off-exchange volume (dark pool + OTC)

Insider trading shows heavy bullish activity: CEO Tim Cook bought $1.06M, Hill Elliott made two $1M purchases, and other insiders added $673K combined—all since April 7. However, institutional flows are diverging: Bank of America trimmed 45.5% of its position, Renaissance Technologies and a Norges Bank entity exited completely. Short interest is elevated at 58.4% of float, indicating strong bearish bets. The analyst downgrade converges with institutional selling and short interest, despite insider buying.

Actionable Insight

The Wells Fargo downgrade adds a credible top-tier call to an already bearish analyst consensus. With earnings on June 24, negative revision momentum, and high short interest, traders should consider reducing long exposure or using options to hedge against downside.

Documents Analyzed

Report based on filing metadata.

20 reports for NKE
Performance horizon
56% Hit rate 5 of 9 directional calls best @ T+60▲ +26.31%Feb 28, 2026
Filters
Rows
Reports for NKE — sortable, filterable
Type Now
Jun 9, 2026
today
ANALYST-DOWNGRADE
BULLISH ★ 4/10
$43.97 awaiting T+5awaiting T+5$43.23 (−1.68%)
Jun 7, 2026
2d ago
ANALYST-DOWNGRADE
MIXED ★ 3/10
$44.15 $41.88▼ −5.14%▼ −5.35%$43.23 (−2.08%)
Jun 1, 2026
8d ago
ANALYST-DOWNGRADE
MIXED ★ 5/10
$44.19 $42.62▼ −3.56%▼ −7.17%$43.23 (−2.17%)
Jun 1, 2026
9d ago
ANALYST-DOWNGRADE
BULLISH ★ 4/10
$44.61 $43.99▼ −1.39%▼ −5.16%$43.23 (−3.09%)
May 31, 2026
9d ago
ANALYST-UPGRADE
BULLISH ★ 2/10
$55.69 $53.44▼ −4.04%▼ −1.85%$43.23 (−22.37%)
May 13, 2026
27d ago
ANALYST-DOWNGRADE
BEARISH ★ 6/10
$42.89 $46.50▼ −8.42%▼ −5.12%$43.23 (−0.80%)
May 13, 2026
28d ago
Court Ruling
BEARISH ★ 7/10
$42.35 $44.18▼ −4.32%▼ −4.46%$43.23 (−2.09%)
May 10, 2026
4w ago
ANALYST-DOWNGRADE
BEARISH ★ 4/10
$42.62 $46.02▼ −7.98%▼ −3.47%$43.23 (−1.44%)
May 8, 2026
4w ago
ANALYST-DOWNGRADE
BEARISH ★ 5/10
$44.15 $42.02▲ +4.82%▲ +6.28%$43.23 (+2.08%)
May 6, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$43.83 $42.35▼ −3.37%▼ −4.50%$43.23 (−1.36%)
Showing 10 of 20

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