NKE NIKE, Inc.
Price Chart
Executive Summary
Goldman Sachs double-downgraded AAPL to Neutral from Buy on April 2, cutting its price target 32% to $52, now 17% above the $44.40 close. The call is based on deteriorating fundamentals and margin pressure, but Goldman's accuracy on AAPL is just 50% on 4 calls, below the peer average. Consensus remains net positive: 27 of 43 analysts rate Buy (63%), with a mean target of $61.68 implying 39% upside. However, momentum is firmly negative — 2 downgrades in the past 30 days (HSBC, Piper Sandler, JP Morgan) and EPS revisions flooding lower (29 cuts for next fiscal year). Countering the analyst signal, insiders including CEO Tim Cook have purchased over $3M in shares this month, while institutional flows show Bank of America trimming 45.5% and two funds exiting. Short interest stands at 58.4% of float, a bearish vote of no confidence. The divergence between insider buying and widespread sell-side downgrades creates a mixed picture, but the weight of earnings revisions and short interest tilts bias negative.
Impact Score
Consensus & Targets
Of 43 analysts covering AAPL, 27 rate it Buy (11 Strong Buy + 16 Buy), 14 Hold, and 2 Sell — a 63% Buy ratio. Consensus leans bullish, but the recent downgrades are shifting the tone. The mean target of $61.68 is well above Goldman's $52, placing GS 16% below consensus.
Current price: $44.40. Consensus mean $61.68 (+39%), median $56 (+26%), high $120 (+170%), low $23 (-48%). Goldman's $52 target is 16% below the mean and 7% below the median, making it one of the more bearish views among major firms. Implied upside to GS target is only 17%.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-04-13 | HSBC | downgrade | Hold | $48.00 |
| 2026-04-10 | Piper Sandler | downgrade | Neutral | $50.00 |
| 2026-04-02 | Goldman Sachs | downgrade | Neutral | $52.00 |
| 2026-04-01 | Citigroup | maintain | Neutral | $53.00 |
| 2026-04-01 | JP Morgan | downgrade | Neutral | $52.00 |
| 2026-04-01 | Barclays | maintain | Overweight | $67.00 |
| 2026-04-01 | BNP Paribas | maintain | Underperform | $23.00 |
| 2026-04-01 | Piper Sandler | maintain | Overweight | $60.00 |
| 2026-04-01 | Evercore ISI Group | maintain | Outperform | $57.00 |
| 2026-04-01 | Wells Fargo | maintain | Overweight | $55.00 |
In the last 30 days, AAPL has seen 0 upgrades and 2 downgrades (HSBC and Piper Sandler, plus earlier JP Morgan). EPS revisions are overwhelmingly negative: 29 downward revisions for the next fiscal year vs. only 1 upward, and 13 down for the current quarter. Estimates are being slashed across all periods.
Firm Track Record — Goldman Sachs
Goldman Sachs accuracy: 54% on 2921 calls | avg return: 5.6%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Wedbush | 67% | 2/3 | 0.2% | top tier |
| TD Cowen | 60% | 3/5 | 2.5% | above average |
| Williams Trading | 50% | 2/4 | 8.9% | below average |
| Goldman Sachs | 50% | 2/4 | 10.1% | below average |
| Keybanc | 50% | 1/2 | 2.3% | below average |
| Oppenheimer | 50% | 1/2 | 4.3% | below average |
| Citigroup | 43% | 3/7 | 2.2% | below average |
| RBC Capital | 38% | 3/8 | -1.2% | below average |
| Evercore ISI Group | 33% | 2/6 | 0.7% | below average |
| BMO Capital | 33% | 1/3 | -5.1% | below average |
Goldman Sachs has a 50% accuracy rate on AAPL (2 correct out of 4 rated calls) with an average return of +10.1%, but the small sample size limits reliability. The best-performing firm is Wedbush (67% on 3 calls), while BofA (22% on 9) and Telsey (22% on 18) are weakest. Goldman's accuracy is below the average of firms covering AAPL.
Earnings Estimates
Next earnings: Jun 24, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| +1q | $0.45 | $0.39 — $0.51 | $11.5B | ↑1 ↓0 |
| 0q | $0.11 | $0.05 — $0.16 | $10.8B | ↑1 ↓0 |
| +1y | $1.86 | $1.51 — $2.35 | $46.6B | ↑0 ↓0 |
| 0y | $1.50 | $1.38 — $1.70 | $46.3B | ↑0 ↓0 |
Cross-Platform Signals
Insider trading shows heavy buying: CEO Tim Cook bought ~$1.06M, Director Hill Elliott ~$2M, and two other insiders added ~$0.67M total over the past week. This diverges sharply from institutional selling: Bank of America trimmed 45.5%, and Norges Bank and two funds exited positions. Short interest is elevated at 58.4% of float, indicating bearish sentiment. The insider buying is a contrarian signal against the analyst downgrades.
Actionable Insight
The analyst downgrade cascade and collapsing EPS estimates outweigh the insider buying — expect further downside toward $40-45 near term. Use any strength above $48 to reduce exposure; the short interest suggests smart money is betting against the stock.
Documents Analyzed
Report based on filing metadata.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
today
|
ANALYST-DOWNGRADE
| $43.97 awaiting T+5 | awaiting T+5 | — | $43.23 (−1.68%) |
|
Jun 7, 2026
2d ago
|
ANALYST-DOWNGRADE
| $44.15 $41.88 | ▼ −5.14% | ▼ −5.35% | $43.23 (−2.08%) |
|
Jun 1, 2026
8d ago
|
ANALYST-DOWNGRADE
| $44.19 $42.62 | ▼ −3.56% | ▼ −7.17% | $43.23 (−2.17%) |
|
Jun 1, 2026
9d ago
|
ANALYST-DOWNGRADE
| $44.61 $43.99 | ▼ −1.39% | ▼ −5.16% | $43.23 (−3.09%) |
|
May 31, 2026
9d ago
|
ANALYST-UPGRADE
| $55.69 $53.44 | ▼ −4.04% | ▼ −1.85% | $43.23 (−22.37%) |
|
May 13, 2026
27d ago
|
ANALYST-DOWNGRADE
| $42.89 $46.50 | ▼ −8.42% | ▼ −5.12% | $43.23 (−0.80%) |
|
May 13, 2026
28d ago
|
Court Ruling
| $42.35 $44.18 | ▼ −4.32% | ▼ −4.46% | $43.23 (−2.09%) |
|
May 10, 2026
4w ago
|
ANALYST-DOWNGRADE
| $42.62 $46.02 | ▼ −7.98% | ▼ −3.47% | $43.23 (−1.44%) |
|
May 8, 2026
4w ago
|
ANALYST-DOWNGRADE
| $44.15 $42.02 | ▲ +4.82% | ▲ +6.28% | $43.23 (+2.08%) |
|
May 6, 2026
5w ago
|
Court Ruling
| $43.83 $42.35 | ▼ −3.37% | ▼ −4.50% | $43.23 (−1.36%) |
US Market Status
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