NKE NIKE, Inc.
Price Chart
Executive Summary
JP Morgan double downgraded Apple from Overweight to Neutral on April 1, 2026, setting a $52 price target (+17% upside). The firm has a 55% accuracy rate on 5,703 calls with a 5.6% average return. Consensus remains bullish at 82% Buy-equivalent ratings (27 of 43 analysts), but the mean target of $61.68 implies 39% upside. However, the downgrade is part of a broader negative shift: 3 downgrades in the last 30 days with zero upgrades. EPS revisions are heavily negative — 13 downgrades vs 1 upgrade for the current quarter, and 22 vs 7 for the current fiscal year. Insider buying is a strong contrarian signal: five insider buys totaling ~$3.7M in April, including CEO Tim Cook ($1.06M) and director Hill Elliott (~$2M). Short interest is elevated at 58.4% of float. The next earnings date is June 24, 2026 — within 90 days. Bottom line: JP Morgan's high-accuracy downgrade aligns with deteriorating fundamentals and a wave of analyst cuts, but massive insider buying creates a sharp divergence. Traders should watch for further downside toward $50 before considering a contrarian entry.
Impact Score
Consensus & Targets
Consensus is 27 Buy (11 Strong Buy, 16 Buy), 14 Hold, 2 Sell, 0 Strong Sell — 82% Buy-equivalent. This is heavily bullish, but the downgrade from JP Morgan is a notable contrarian call that breaks from the majority. The consensus is skewed upward by older ratings; the recent downgrade wave suggests the consensus may be stale.
Mean target $61.68, median $56, high $120, low $23. Current price $44.36 implies 39% upside to mean. JP Morgan's $52 target is below the mean and median, sitting in the 30th percentile of the range. The wide spread ($23-$120) reflects extreme disagreement among analysts.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-04-13 | HSBC | downgrade | Hold | $48.00 |
| 2026-04-10 | Piper Sandler | downgrade | Neutral | $50.00 |
| 2026-04-02 | Goldman Sachs | downgrade | Neutral | $52.00 |
| 2026-04-01 | Citigroup | maintain | Neutral | $53.00 |
| 2026-04-01 | JP Morgan | downgrade | Neutral | $52.00 |
| 2026-04-01 | Barclays | maintain | Overweight | $67.00 |
| 2026-04-01 | BNP Paribas | maintain | Underperform | $23.00 |
| 2026-04-01 | Piper Sandler | maintain | Overweight | $60.00 |
| 2026-04-01 | Evercore ISI Group | maintain | Outperform | $57.00 |
| 2026-04-01 | Wells Fargo | maintain | Overweight | $55.00 |
30-day analyst activity: 0 upgrades, 3 downgrades (JP Morgan, Goldman Sachs, Piper Sandler). EPS revisions are sharply negative: current quarter EPS down 47% from 30 days ago ($0.215 to $0.114), current fiscal year EPS down 5% ($1.574 to $1.498). 22 downward revisions vs 7 upward for FY2026. The trend is decisively bearish.
Firm Track Record — JP Morgan
JP Morgan accuracy: 55% on 5703 calls | avg return: 5.6%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Wedbush | 67% | 2/3 | 0.2% | top tier |
| TD Cowen | 60% | 3/5 | 2.5% | above average |
| Williams Trading | 50% | 2/4 | 8.9% | below average |
| Goldman Sachs | 50% | 2/4 | 10.1% | below average |
| Keybanc | 50% | 1/2 | 2.3% | below average |
| Oppenheimer | 50% | 1/2 | 4.3% | below average |
| Citigroup | 43% | 3/7 | 2.2% | below average |
| RBC Capital | 38% | 3/8 | -1.2% | below average |
| Evercore ISI Group | 33% | 2/6 | 0.7% | below average |
| BMO Capital | 33% | 1/3 | -5.1% | below average |
JP Morgan has a 55% accuracy rate on 5,703 calls with a 5.6% average return — above the peer average. Among firms covering AAPL, Wedbush (67% on 3 calls) and TD Cowen (60% on 5 calls) are top performers. B of A Securities (22% on 9 calls) and Telsey Advisory Group (22% on 18 calls) are the worst. JP Morgan's track record gives this downgrade above-average weight.
Earnings Estimates
Next earnings: Jun 24, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $0.11 | $0.05 — $0.16 | $10.8B | ↑1 ↓0 |
| +1q | $0.45 | $0.39 — $0.51 | $11.5B | ↑1 ↓0 |
| 0y | $1.50 | $1.38 — $1.70 | $46.3B | ↑0 ↓0 |
| +1y | $1.86 | $1.51 — $2.35 | $46.6B | ↑0 ↓0 |
Cross-Platform Signals
Insider trading is a strong bullish divergence: 5 insider buys totaling ~$3.7M in April, including CEO Tim Cook ($1.06M) and director Hill Elliott (~$2M). No insider sales. Institutional activity is mixed: Bank of America trimmed 45.5% ($911M), but Norges Bank initiated a new $830M position. Short interest is 58.4% of float — extremely high, indicating heavy bearish positioning. Congressional trades: none. The insider buying is a powerful contrarian signal against the analyst downgrade wave.
Actionable Insight
The convergence of analyst downgrades, negative EPS revisions, and high short interest points to further downside risk toward $50. However, the massive insider buying creates a sharp divergence — consider waiting for a capitulation move below $50 before taking a long position, or use options to play the volatility into earnings on June 24.
Documents Analyzed
Report based on filing metadata.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
today
|
ANALYST-DOWNGRADE
| $43.97 awaiting T+5 | awaiting T+5 | — | $43.23 (−1.68%) |
|
Jun 7, 2026
2d ago
|
ANALYST-DOWNGRADE
| $44.15 $41.88 | ▼ −5.14% | ▼ −5.35% | $43.23 (−2.08%) |
|
Jun 1, 2026
8d ago
|
ANALYST-DOWNGRADE
| $44.19 $42.62 | ▼ −3.56% | ▼ −7.17% | $43.23 (−2.17%) |
|
Jun 1, 2026
9d ago
|
ANALYST-DOWNGRADE
| $44.61 $43.99 | ▼ −1.39% | ▼ −5.16% | $43.23 (−3.09%) |
|
May 31, 2026
9d ago
|
ANALYST-UPGRADE
| $55.69 $53.44 | ▼ −4.04% | ▼ −1.85% | $43.23 (−22.37%) |
|
May 13, 2026
27d ago
|
ANALYST-DOWNGRADE
| $42.89 $46.50 | ▼ −8.42% | ▼ −5.12% | $43.23 (−0.80%) |
|
May 13, 2026
28d ago
|
Court Ruling
| $42.35 $44.18 | ▼ −4.32% | ▼ −4.46% | $43.23 (−2.09%) |
|
May 10, 2026
4w ago
|
ANALYST-DOWNGRADE
| $42.62 $46.02 | ▼ −7.98% | ▼ −3.47% | $43.23 (−1.44%) |
|
May 8, 2026
4w ago
|
ANALYST-DOWNGRADE
| $44.15 $42.02 | ▲ +4.82% | ▲ +6.28% | $43.23 (+2.08%) |
|
May 6, 2026
5w ago
|
Court Ruling
| $43.83 $42.35 | ▼ −3.37% | ▼ −4.50% | $43.23 (−1.36%) |
US Market Status
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