NKE NIKE, Inc.
Price Chart
Executive Summary
JP Morgan double-downgraded NKE from Overweight to Neutral on April 1, 2026, setting a price target of $52 — a 12.5% upside from the current $46.23. The call comes from a firm with 55% accuracy on 5,703 rated calls, above the average among 15 tracked firms. Consensus remains slightly bullish: 23 Buy (51%), 20 Hold (44%), and 2 Sell (4%) across 45 analysts. The mean target of $60.78 implies 31% upside, but JP Morgan's target sits below both the mean and the $55.80 median. Momentum is bearish: 0 upgrades vs 1 downgrade in the past 30 days, with EPS revisions overwhelmingly negative (18 down for the quarter, 31 down for next year). However, insider buying provides a sharp contra-signal: executives Hill Elliott ($2M), Timothy Cook ($1.06M), John Rogers ($173k), and Robert Swan ($500k) all purchased shares in early-to-mid April, after the downgrade wave. Short interest is high at 58.4% of float. The divergence between management buying and analyst downgrades is the key takeaway for traders.
Impact Score
Consensus & Targets
Of 45 analysts covering NKE, 23 rate it Buy (10 Strong Buy +13 Buy = 51%), 20 Hold (44%), and 2 Sell (4%). Consensus leans bullish but with a heavy hold component, indicating caution.
The mean price target is $60.78, median $55.80, high $120, low $23. At $46.23, shares offer 31% upside to the mean. JP Morgan's $52 target is below both the mean and median, reflecting a relatively bearish stance.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-05-08 | Wells Fargo | downgrade | Equal-Weight | $45.00 |
| 2026-04-13 | HSBC | downgrade | Hold | $48.00 |
| 2026-04-10 | Piper Sandler | downgrade | Neutral | $50.00 |
| 2026-04-02 | Goldman Sachs | downgrade | Neutral | $52.00 |
| 2026-04-01 | Citigroup | maintain | Neutral | $53.00 |
| 2026-04-01 | JP Morgan | downgrade | Neutral | $52.00 |
| 2026-04-01 | Barclays | maintain | Overweight | $67.00 |
| 2026-04-01 | BNP Paribas | maintain | Underperform | $23.00 |
| 2026-04-01 | Piper Sandler | maintain | Overweight | $60.00 |
| 2026-04-01 | Evercore ISI Group | maintain | Outperform | $57.00 |
In the last 30 days, NKE has seen 0 upgrades and 1 downgrade (the JP Morgan call). EPS revisions are heavily negative: for the current quarter, 18 revisions down vs 1 up; for the fiscal year, 23 down vs 8 up; for next year, 31 down vs 1 up. Estimates are being revised lower across the board.
Firm Track Record — JP Morgan
JP Morgan accuracy: 55% on 5703 calls | avg return: 5.6%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Wedbush | 67% | 2/3 | 0.2% | top tier |
| TD Cowen | 60% | 3/5 | 2.5% | above average |
| Williams Trading | 50% | 2/4 | 8.9% | below average |
| Goldman Sachs | 50% | 2/4 | 10.1% | below average |
| Keybanc | 50% | 1/2 | 2.3% | below average |
| Oppenheimer | 50% | 1/2 | 4.3% | below average |
| Citigroup | 43% | 3/7 | 2.2% | below average |
| RBC Capital | 38% | 3/8 | -1.2% | below average |
| Evercore ISI Group | 33% | 2/6 | 0.7% | below average |
| BMO Capital | 33% | 1/3 | -5.1% | below average |
JP Morgan has a 55% accuracy rate (3,163 correct out of 5,703 scored) with an average return of 5.6%. Among covering firms, Wedbush leads at 67% (2/3 correct) and Telsey Advisory Group is weakest at 22% (4/18). JP Morgan's accuracy is above the average of 38% for all firms listed.
Earnings Estimates
Next earnings: Jun 24, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $0.11 | $0.05 — $0.16 | $10.8B | ↑0 ↓0 |
| +1y | $1.85 | $1.51 — $2.35 | $46.5B | ↑0 ↓0 |
| +1q | $0.45 | $0.39 — $0.51 | $11.5B | ↑1 ↓0 |
| 0y | $1.50 | $1.38 — $1.70 | $46.3B | ↑0 ↓0 |
Cross-Platform Signals
Insider trades show a cluster of substantial BUYS post-downgrade: Hill Elliott ($2M total), Timothy Cook ($1.06M), John Rogers ($173k), and Robert Swan ($500k) all bought shares in early-to-mid April 2026. This diverges from the analyst downgrade consensus and signals management confidence. Institutionally, BofA trimmed 45.5% of its position, but a new position by Norges Bank ($830M) appeared and then exited. Short interest is elevated at 58.4% of float, suggesting heavy bearish positioning that could fuel a squeeze on positive news. The insider buying strongly diverges from the analyst and institutional selling, creating a compelling contra-indicator.
Actionable Insight
Heavy insider buying after a wave of downgrades is a powerful bullish signal. Traders should watch for a potential short-squeeze catalyst on any positive news, given the 58.4% short interest. The divergence between management confidence and analyst bearishness suggests the selloff may be overdone.
Documents Analyzed
Report based on filing metadata.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
today
|
ANALYST-DOWNGRADE
| $43.97 awaiting T+5 | awaiting T+5 | — | $43.23 (−1.68%) |
|
Jun 7, 2026
2d ago
|
ANALYST-DOWNGRADE
| $44.15 $41.88 | ▼ −5.14% | ▼ −5.35% | $43.23 (−2.08%) |
|
Jun 1, 2026
8d ago
|
ANALYST-DOWNGRADE
| $44.19 $42.62 | ▼ −3.56% | ▼ −7.17% | $43.23 (−2.17%) |
|
Jun 1, 2026
9d ago
|
ANALYST-DOWNGRADE
| $44.61 $43.99 | ▼ −1.39% | ▼ −5.16% | $43.23 (−3.09%) |
|
May 31, 2026
9d ago
|
ANALYST-UPGRADE
| $55.69 $53.44 | ▼ −4.04% | ▼ −1.85% | $43.23 (−22.37%) |
|
May 13, 2026
27d ago
|
ANALYST-DOWNGRADE
| $42.89 $46.50 | ▼ −8.42% | ▼ −5.12% | $43.23 (−0.80%) |
|
May 13, 2026
28d ago
|
Court Ruling
| $42.35 $44.18 | ▼ −4.32% | ▼ −4.46% | $43.23 (−2.09%) |
|
May 10, 2026
4w ago
|
ANALYST-DOWNGRADE
| $42.62 $46.02 | ▼ −7.98% | ▼ −3.47% | $43.23 (−1.44%) |
|
May 8, 2026
4w ago
|
ANALYST-DOWNGRADE
| $44.15 $42.02 | ▲ +4.82% | ▲ +6.28% | $43.23 (+2.08%) |
|
May 6, 2026
5w ago
|
Court Ruling
| $43.83 $42.35 | ▼ −3.37% | ▼ −4.50% | $43.23 (−1.36%) |
US Market Status
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