MAX MediaAlpha, Inc.

NEUTRAL Impact: 2/10 Insider Cluster (3 insiders)
Horizon days Filed May 19, 2026 Processed 21d 13h ago
Insider cluster: 3 insiders, $0.2M total
Latest settled — T+5d
MAX ▲ +3.35% at T+5d
NEUTRAL call ✓ call won +3.35% · α vs SPY +2.11% · entry $8.36 → $8.64
Next anchor: T+20d in 4d
Currently $9.45 · +13.04% from $8.36 entry
Entry anchored
May 19, 03:59 PM ET
via Databento tick
T+1d
-1.08%
call -1.08% · α -1.27%
$8.27
settled 24d ago
T+5d
+3.35%
call +3.35% · α +2.11%
$8.64
settled 17d ago
T+20d
call — · α —
in 4d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Three MediaAlpha officers (General Counsel, CTO, and CRO) sold a total of $242K in stock over a one-week window. At 0.047% of the $516M market cap, the aggregate dollar amount is trivial and well below the materiality threshold for actionable insider signals.

Key Financial Metrics

Direction
selling
Total Value
$242.0K
Insiders
3

Actionable Insight

The dollar value is too small to signal insider concern; it likely reflects routine diversification or tax planning. No trade action warranted. Monitor the next 10-Q for any fundamental deterioration that would justify a larger sell-off.

Key Facts

  • Total insider sales: $242K across 3 executives (0.047% of market cap).
  • Chief Revenue Officer sold $105K, CTO sold $97K, General Counsel sold $40K.
  • All sales occurred on May 15, 2025 at ~$8.05-$8.10 per share.
  • No open-market purchases were filed in this window.

Financial Impact

Negligible — $242K is less than 0.05% of market cap.

insider_equity_reduction

Risk Factors

  • Though small, a cluster of three officers selling contemporaneously could indicate caution ahead of an unknown event.
  • Historical P&L for neutral reports on this ticker has been volatile, but no pattern of predictive selling emerges at this scale.

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1779490378789
17 reports for MAX
Performance horizon
100% Hit rate 5 of 5 directional calls best @ T+60▲ +13.27%Mar 4, 2026
Filters
Rows
Reports for MAX — sortable, filterable
Type Now
Jun 12, 2026
today
Insider Cluster
NEUTRAL ★ 2/10
$9.46 awaiting T+5awaiting T+5$9.45 (−0.05%)
May 19, 2026
24d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.64▲ +3.35%▲ +2.11%$9.45 (+13.04%)
May 19, 2026
24d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.89▲ +6.34%▲ +4.54%$9.45 (+13.04%)
May 15, 2026
28d ago
144
NEUTRAL ★ 3/10
$8.29 $8.61▲ +3.86%▲ +2.24%$9.45 (+13.99%)
Apr 29, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$10.00 $8.97▼ −10.30%▼ −13.41%$9.45 (−5.50%)
Apr 22, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.85 $10.00▲ +1.52%▲ +1.47%$9.45 (−4.06%)
Apr 20, 2026
7w ago
144
NEUTRAL ★ 3/10
$9.89 $10.01▲ +1.21%▲ +0.13%$9.45 (−4.45%)
Apr 15, 2026
8w ago
Press Release
NEUTRAL ★ 3/10
$9.70 $9.85▲ +1.55%▼ −0.09%$9.45 (−2.58%)
Apr 15, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$9.70 $9.85▼ −1.55%▲ +0.09%$9.45 (+2.58%)
Apr 10, 2026
9w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.05 $10.06▲ +11.16%▲ +6.66%$9.45 (+4.42%)
Showing 10 of 17

US Market Status

Market Closed — Opens Mon (48h 39m)

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