MAX MediaAlpha, Inc.

NEUTRAL Impact: 3/10 Insider Cluster (3 insiders)
Horizon days Filed Apr 10, 2026 Processed 1mo ago
Insider cluster: 2 insiders, $64K total
Latest settled — T+20d ⚠ clustered
MAX ▲ +2.54% at T+20d
NEUTRAL call ✓ call won +2.54% · α vs SPY -5.99% · entry $9.05 → $9.28
Next anchor: T+60d in 23d
Currently $9.45 · +4.42% from $9.05 entry
Entry anchored
Apr 9, 03:59 PM ET
via Databento tick
T+1d
+2.54%
call +2.54% · α +1.57%
$9.28
settled 2mo ago
T+5d
+11.16%
call +11.16% · α +6.66%
$10.06
settled 8w ago
T+20d
+2.54%
call +2.54% · α -5.99%
$9.28
settled 5w ago
T+60d
call — · α —
in 23d

Price Chart

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Executive Summary

Two C-suite executives at MediaAlpha (MAX) sold shares in the past week, including the Chief Revenue Officer and Chief Technology Officer, realizing a total of $237,447 in open-market transactions. The sales are part of a broader cluster of insider selling totaling $427K over the past 30 days, representing less than 0.1% of the company's $598M market cap.

Key Financial Metrics

Direction
selling
Total Value
$427.0K
Insiders
3

Actionable Insight

The level of selling is modest and within typical ranges for executive stock management; no immediate concern for traders, but continued monitoring is warranted if additional sales occur ahead of earnings or other catalysts.

Key Facts

  • Cramer Keith, Chief Revenue Officer, sold 10,000 shares for $96,806 on 2026-04-15
  • Yeh Kuanling Amy, Chief Technology Officer, sold 3,000 shares for $27,750 on 2026-04-10
  • Yi Steven sold 12,000 shares in three tranches totaling $112,891 between 2026-04-13 and 2026-04-15
  • Total insider selling over 7 days: $237,447 across 5 trades
  • Total insider selling over 30 days: $427K, or 0.07% of market cap

Financial Impact

$427K in insider sales over 30 days (0.07% of $598M market cap)

insider ownershipmarket sentiment

Risk Factors

  • Perception of lack of confidence if selling continues ahead of key events
  • Potential for negative sentiment if concentrated among top executives

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1776290605974
17 reports for MAX
Performance horizon
100% Hit rate 5 of 5 directional calls best @ T+60▲ +13.27%Mar 4, 2026
Filters
Rows
Reports for MAX — sortable, filterable
Type Now
Jun 12, 2026
today
Insider Cluster
NEUTRAL ★ 2/10
$9.46 awaiting T+5awaiting T+5$9.45 (−0.05%)
May 19, 2026
24d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.64▲ +3.35%▲ +2.11%$9.45 (+13.04%)
May 19, 2026
24d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.89▲ +6.34%▲ +4.54%$9.45 (+13.04%)
May 15, 2026
28d ago
144
NEUTRAL ★ 3/10
$8.29 $8.61▲ +3.86%▲ +2.24%$9.45 (+13.99%)
Apr 29, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$10.00 $8.97▼ −10.30%▼ −13.41%$9.45 (−5.50%)
Apr 22, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.85 $10.00▲ +1.52%▲ +1.47%$9.45 (−4.06%)
Apr 20, 2026
7w ago
144
NEUTRAL ★ 3/10
$9.89 $10.01▲ +1.21%▲ +0.13%$9.45 (−4.45%)
Apr 15, 2026
8w ago
Press Release
NEUTRAL ★ 3/10
$9.70 $9.85▲ +1.55%▼ −0.09%$9.45 (−2.58%)
Apr 15, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$9.70 $9.85▼ −1.55%▲ +0.09%$9.45 (+2.58%)
Apr 10, 2026
9w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.05 $10.06▲ +11.16%▲ +6.66%$9.45 (+4.42%)
Showing 10 of 17

US Market Status

Market Closed — Opens Mon (48h 50m)

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