LULU lululemon athletica inc.

MIXED Impact: 3/10 ANALYST-DOWNGRADE
Processed 1d 12h ago SEC analyst-LULU-btig-20260605
BTIG double downgrade: Buy → Neutral

Price Chart

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Executive Summary

BTIG double-downgraded LULU from Buy to Neutral on June 5, 2026, with no price target provided, marking a sharp reversal from its prior Buy rating with a $225 PT just one week earlier. The downgrade is contrarian to the consensus, where 30 of 39 analysts rate LULU a Hold, and only 8 rate it Buy or Strong Buy. The mean price target of $172.44 implies 38% upside from the current $124.92, but the low target of $130 sits just above the stock. BTIG has a 57% accuracy rate on 7 LULU calls with a -1.9% average return, ranking above average among covering firms. The 30-day analyst activity shows 0 upgrades and 1 downgrade, while EPS revisions for the current quarter have been net negative (2 up, 3 down) over 30 days. Insider activity shows a cluster of buys — CEO Charles Bergh bought $1M worth on March 20 and director Andre Maestrini bought $495K on April 1 — diverging from the bearish analyst signal. Institutional moves are mixed: Norges Bank initiated a $363M position and Two Sigma doubled its stake, while FMR trimmed 65.8%. Short interest is elevated at 64.4% of float, indicating heavy bearish positioning. The bottom line: BTIG's double downgrade is a notable reversal, but insider buying and institutional inflows create a conflicting signal that traders should weigh carefully.

Impact Score

Base Score
2/7
LLM Adjustment
+1
Final Score
3/10

Consensus & Targets

Buy / Strong Buy
8 (21%)
Hold
30
Sell / Strong Sell
1
Total Analysts
25
Mean PT
$172.44
Median PT
$173.00
High PT
$295.00
Low PT
$130.00
Current Price
$124.92
Implied Upside
+38%

Of 39 analysts covering LULU: 4 Strong Buy, 4 Buy, 30 Hold, 1 Sell, 0 Strong Sell. That's 20.5% Buy/Strong Buy, 76.9% Hold, 2.6% Sell. The consensus is heavily tilted toward Hold, making BTIG's prior Buy rating an outlier and its downgrade a move toward the consensus.

Current price: $124.92. Mean PT: $172.44 (38% upside). Median PT: $173. High: $295. Low: $130. BTIG did not provide a new PT, but its prior $225 PT was well above the mean. The low PT of $130 is just 4% above the current price, suggesting limited upside conviction among the most bearish analysts.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-06-05 BTIG downgrade Neutral
2026-06-05 Baird maintain Neutral $140.00
2026-06-05 Needham reiterate Hold
2026-06-05 B of A Securities maintain Neutral $140.00
2026-06-03 Evercore ISI Group maintain In-Line $130.00
2026-06-01 UBS maintain Neutral $153.00
2026-05-29 BTIG reiterate Buy $225.00
2026-05-22 Piper Sandler maintain Neutral $130.00
2026-05-07 Baird maintain Neutral $170.00
2026-03-23 Citigroup maintain Neutral $185.00

30-day analyst activity: 0 upgrades, 1 downgrade (BTIG's double downgrade). EPS revisions for the current quarter (0q) show 1 upward revision and 0 downward revisions in the last 7 days, but 2 up and 3 down over 30 days, with the average EPS estimate declining from $2.73 to $2.69. For the current fiscal year, revisions are net negative (1 up, 4 down over 30 days). Estimates are being revised lower.

Firm Track Record — BTIG

BTIG accuracy: 53% on 948 calls | avg return: 3.7%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Raymond James 75% 3/4 -2.6% top tier
TD Cowen 60% 3/5 5.9% above average
BTIG 57% 4/7 -1.9% above average
Morgan Stanley 46% 6/13 -5.6% below average
Evercore ISI Group 38% 3/8 -7.7% below average
UBS 33% 3/9 -9.3% below average
Jefferies 33% 2/6 -3.3% below average
Wedbush 33% 1/3 -3.3% below average
Truist Securities 33% 3/9 -6.8% below average
Baird 31% 4/13 -2.1% below average

BTIG has a 57% accuracy rate on 7 LULU calls with a -1.9% average return, ranking above average among covering firms. The best-performing firm on LULU is Raymond James (75% on 4 calls, -2.6% avg return). The worst is B of A Securities (22% on 9 calls, -6.3% avg return). BTIG's track record is decent but not top-tier.

Earnings Estimates

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0q $2.69 $2.52 — $2.94 $2.6B ↑1 ↓0
+1q $2.67 $2.28 — $2.98 $2.7B ↑1 ↓0
0y $12.28 $11.00 — $12.97 $11.5B ↑1 ↓0
+1y $13.22 $11.50 — $14.12 $12.0B ↑2 ↓0

Cross-Platform Signals

Insider Trades (90d)
2 buys / 1 sells
Institutional
NORGES BANK — new
Institutional
TWO SIGMA INVESTMENTS, LP — doubled (117.4%)
Institutional
FMR LLC — trim (-65.8%)
Short Interest
Short: 1,743,670 | Exempt: 249 | TRF Vol: 2,708,608 | Short Ratio: 64.4% | Off-exchange volume (dark pool + OTC)

Insider trades show a bullish divergence: CEO Charles Bergh bought $1M worth on March 20 and director Andre Maestrini bought $495K on April 1, while director Nicole Neuberger sold $100K on April 8. Institutional activity is mixed: Norges Bank initiated a $363M position and Two Sigma doubled its stake (+117.4%), while FMR trimmed 65.8% and UBS added 42.2%. Short interest is elevated at 64.4% of float, indicating heavy bearish positioning. No congressional trades reported. The insider buying and institutional inflows diverge from the bearish analyst signal.

Actionable Insight

BTIG's double downgrade is a notable reversal, but the insider buying cluster and institutional inflows create a conflicting signal. Traders should treat this as a mixed signal — the downgrade adds to bearish momentum, but the insider buys suggest value at current levels. Elevated short interest (64.4%) could fuel a squeeze if positive catalysts emerge.

Documents Analyzed

Report based on filing metadata.

14 reports for LULU
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for LULU — sortable, filterable
Type Now
Jun 5, 2026
1d ago
ANALYST-UPGRADE
MIXED ★ 5/10
awaiting T+20
Jun 5, 2026
1d ago
ANALYST-DOWNGRADE
MIXED ★ 3/10
$109.32 awaiting T+20awaiting T+20$114.23 (+4.49%)
Jun 5, 2026
1d ago
DEFA14A
NEUTRAL ★ 5/10
awaiting T+20
Jun 4, 2026
2d ago
8-K
BEARISH ★ 7/10
$115.93 awaiting T+20awaiting T+20$114.23 (+1.47%)
May 31, 2026
6d ago
ANALYST-UPGRADE
BULLISH ★ 3/10
$203.96 $211.79▲ +3.84%▲ +2.07%$114.23 (−43.99%)
May 22, 2026
15d ago
DEFA14A
NEUTRAL ★ 3/10
awaiting T+20
May 18, 2026
19d ago
DEFA14A
NEUTRAL ★ 5/10
awaiting T+20
May 18, 2026
19d ago
DEFA14A
MIXED ★ 6/10
awaiting T+20
May 1, 2026
5w ago
ANALYST-UPGRADE
NEUTRAL ★ 3/10
$203.96 $211.79▲ +3.84%▲ +2.07%$114.23 (−43.99%)
Apr 28, 2026
5w ago
DEFA14A
NEUTRAL ★ 3/10
awaiting T+20
Showing 10 of 14

US Market Status

Market Closed — Opens Mon (12h 1m)

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