LULU lululemon athletica inc.
Price Chart
Executive Summary
BTIG double-downgraded LULU from Buy to Neutral on June 5, 2026, with no price target provided, marking a sharp reversal from its prior Buy rating with a $225 PT just one week earlier. The downgrade is contrarian to the consensus, where 30 of 39 analysts rate LULU a Hold, and only 8 rate it Buy or Strong Buy. The mean price target of $172.44 implies 38% upside from the current $124.92, but the low target of $130 sits just above the stock. BTIG has a 57% accuracy rate on 7 LULU calls with a -1.9% average return, ranking above average among covering firms. The 30-day analyst activity shows 0 upgrades and 1 downgrade, while EPS revisions for the current quarter have been net negative (2 up, 3 down) over 30 days. Insider activity shows a cluster of buys — CEO Charles Bergh bought $1M worth on March 20 and director Andre Maestrini bought $495K on April 1 — diverging from the bearish analyst signal. Institutional moves are mixed: Norges Bank initiated a $363M position and Two Sigma doubled its stake, while FMR trimmed 65.8%. Short interest is elevated at 64.4% of float, indicating heavy bearish positioning. The bottom line: BTIG's double downgrade is a notable reversal, but insider buying and institutional inflows create a conflicting signal that traders should weigh carefully.
Impact Score
Consensus & Targets
Of 39 analysts covering LULU: 4 Strong Buy, 4 Buy, 30 Hold, 1 Sell, 0 Strong Sell. That's 20.5% Buy/Strong Buy, 76.9% Hold, 2.6% Sell. The consensus is heavily tilted toward Hold, making BTIG's prior Buy rating an outlier and its downgrade a move toward the consensus.
Current price: $124.92. Mean PT: $172.44 (38% upside). Median PT: $173. High: $295. Low: $130. BTIG did not provide a new PT, but its prior $225 PT was well above the mean. The low PT of $130 is just 4% above the current price, suggesting limited upside conviction among the most bearish analysts.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-06-05 | BTIG | downgrade | Neutral | — |
| 2026-06-05 | Baird | maintain | Neutral | $140.00 |
| 2026-06-05 | Needham | reiterate | Hold | — |
| 2026-06-05 | B of A Securities | maintain | Neutral | $140.00 |
| 2026-06-03 | Evercore ISI Group | maintain | In-Line | $130.00 |
| 2026-06-01 | UBS | maintain | Neutral | $153.00 |
| 2026-05-29 | BTIG | reiterate | Buy | $225.00 |
| 2026-05-22 | Piper Sandler | maintain | Neutral | $130.00 |
| 2026-05-07 | Baird | maintain | Neutral | $170.00 |
| 2026-03-23 | Citigroup | maintain | Neutral | $185.00 |
30-day analyst activity: 0 upgrades, 1 downgrade (BTIG's double downgrade). EPS revisions for the current quarter (0q) show 1 upward revision and 0 downward revisions in the last 7 days, but 2 up and 3 down over 30 days, with the average EPS estimate declining from $2.73 to $2.69. For the current fiscal year, revisions are net negative (1 up, 4 down over 30 days). Estimates are being revised lower.
Firm Track Record — BTIG
BTIG accuracy: 53% on 948 calls | avg return: 3.7%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Raymond James | 75% | 3/4 | -2.6% | top tier |
| TD Cowen | 60% | 3/5 | 5.9% | above average |
| BTIG | 57% | 4/7 | -1.9% | above average |
| Morgan Stanley | 46% | 6/13 | -5.6% | below average |
| Evercore ISI Group | 38% | 3/8 | -7.7% | below average |
| UBS | 33% | 3/9 | -9.3% | below average |
| Jefferies | 33% | 2/6 | -3.3% | below average |
| Wedbush | 33% | 1/3 | -3.3% | below average |
| Truist Securities | 33% | 3/9 | -6.8% | below average |
| Baird | 31% | 4/13 | -2.1% | below average |
BTIG has a 57% accuracy rate on 7 LULU calls with a -1.9% average return, ranking above average among covering firms. The best-performing firm on LULU is Raymond James (75% on 4 calls, -2.6% avg return). The worst is B of A Securities (22% on 9 calls, -6.3% avg return). BTIG's track record is decent but not top-tier.
Earnings Estimates
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $2.69 | $2.52 — $2.94 | $2.6B | ↑1 ↓0 |
| +1q | $2.67 | $2.28 — $2.98 | $2.7B | ↑1 ↓0 |
| 0y | $12.28 | $11.00 — $12.97 | $11.5B | ↑1 ↓0 |
| +1y | $13.22 | $11.50 — $14.12 | $12.0B | ↑2 ↓0 |
Cross-Platform Signals
Insider trades show a bullish divergence: CEO Charles Bergh bought $1M worth on March 20 and director Andre Maestrini bought $495K on April 1, while director Nicole Neuberger sold $100K on April 8. Institutional activity is mixed: Norges Bank initiated a $363M position and Two Sigma doubled its stake (+117.4%), while FMR trimmed 65.8% and UBS added 42.2%. Short interest is elevated at 64.4% of float, indicating heavy bearish positioning. No congressional trades reported. The insider buying and institutional inflows diverge from the bearish analyst signal.
Actionable Insight
BTIG's double downgrade is a notable reversal, but the insider buying cluster and institutional inflows create a conflicting signal. Traders should treat this as a mixed signal — the downgrade adds to bearish momentum, but the insider buys suggest value at current levels. Elevated short interest (64.4%) could fuel a squeeze if positive catalysts emerge.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 5, 2026
1d ago
|
ANALYST-UPGRADE
| — | awaiting T+20 | — | — |
|
Jun 5, 2026
1d ago
|
ANALYST-DOWNGRADE
| $109.32 awaiting T+20 | awaiting T+20 | — | $114.23 (+4.49%) |
|
Jun 5, 2026
1d ago
|
DEFA14A
| — | awaiting T+20 | — | — |
|
Jun 4, 2026
2d ago
|
8-K
| $115.93 awaiting T+20 | awaiting T+20 | — | $114.23 (+1.47%) |
|
May 31, 2026
6d ago
|
ANALYST-UPGRADE
| $203.96 $211.79 | ▲ +3.84% | ▲ +2.07% | $114.23 (−43.99%) |
|
May 22, 2026
15d ago
|
DEFA14A
| — | awaiting T+20 | — | — |
|
May 18, 2026
19d ago
|
DEFA14A
| — | awaiting T+20 | — | — |
|
May 18, 2026
19d ago
|
DEFA14A
| — | awaiting T+20 | — | — |
|
May 1, 2026
5w ago
|
ANALYST-UPGRADE
| $203.96 $211.79 | ▲ +3.84% | ▲ +2.07% | $114.23 (−43.99%) |
|
Apr 28, 2026
5w ago
|
DEFA14A
| — | awaiting T+20 | — | — |
US Market Status
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