HSY HERSHEY CO

NEUTRAL Impact: 2/10 Insider Cluster (2 insiders)
Horizon immediate Filed May 19, 2026 Processed 21d 10h ago
Insider cluster: 2 insiders, $1.1M total
Latest settled — T+5d
HSY ▲ +3.66% at T+5d
NEUTRAL call ✓ call won +3.66% · α vs SPY +2.42% · entry $190.84 → $197.82
Next anchor: T+20d in 7d
Last close $175.90 (close Jun 8) · -7.83% from $190.84 entry
Entry anchored
May 19, 03:59 PM ET
via Databento tick
T+1d
-0.24%
call -0.24% · α -0.43%
$190.39
settled 21d ago
T+5d
+3.66%
call +3.66% · α +2.42%
$197.82
settled 14d ago
T+20d
call — · α —
in 7d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Over the past week, CFO Steven Voskuil and the Milton Hershey School trust sold a combined $1.07M in HSY shares. At ~0.003% of HSY's $38.9B market cap, the dollar volume is trivial. The trust's sales are continuous—likely routine portfolio rebalancing—while the CFO's sale is a modest single-day liquidity event. No material information signal here.

Key Financial Metrics

Direction
selling
Total Value
$1.1M
Insiders
2

Actionable Insight

Ignore this filing. The sell-side signal from CFO and trust sales is too small to be actionable. Monitor the company's upcoming quarterly earnings for fundamental trends — past cluster reports on HSY have been net bearish, but this specific cluster carries no information content.

Key Facts

  • Total insider sales: $1.07M, representing ~0.003% of HSY's $38.9B market cap
  • CFO Steven Voskuil sold 1,500 shares for $279K on 2026-05-18 in an open-market sale
  • Hershey Trust Co. trustee sold 5,421 shares total across three dates for $1.02M
  • All sales were open-market transactions; no open-market purchases occurred
  • Historical calibration for this segment shows a -7.17% average T+20 return across past reports, with a 22% win rate — past bullish/mixed calls have been net unprofitable

Financial Impact

Insider selling of $1.07M — immaterial against $38.9B market cap

Risk Factors

  • Past cluster calls on HSY have underperformed significantly (avg -7.17% T+20, 22% win rate) — but this filing is a neutral null event, not a directional call

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
33% bullish (30 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1779221457808
17 reports for HSY
Performance horizon
67% Hit rate 2 of 3 directional calls best @ T+20▲ +5.27%Apr 30, 2026
Filters
Rows
Reports for HSY — sortable, filterable
Type Now
Jun 9, 2026
today
8-K
NEUTRAL ★ 2/10
$175.88 awaiting T+5awaiting T+5$175.90 (+0.01%)
May 28, 2026
12d ago
8-K
NEUTRAL ★ 2/10
$194.03 $184.58▼ −4.87%▼ −2.35%$175.90 (−9.34%)
May 20, 2026
20d ago
Insider Cluster
NEUTRAL ★ 2/10
$190.39 $197.04▲ +3.49%▲ +1.89%$175.90 (−7.61%)
May 19, 2026
21d ago
Insider Cluster
NEUTRAL ★ 2/10
$190.84 $197.82▲ +3.66%▲ +2.42%$175.90 (−7.83%)
Apr 30, 2026
5w ago
8-K
BULLISH ★ 7/10
$184.32 $185.63▲ +0.71%▼ −1.02%$175.90 (−4.57%)
Apr 20, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$191.45 $186.49▼ −2.59%▼ −3.50%$175.90 (−8.12%)
Apr 17, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$192.63 $191.48▼ −0.60%▼ −1.15%$175.90 (−8.69%)
Apr 2, 2026
9w ago
Insider Cluster
NEUTRAL ★ 5/10
$206.19 $202.31▼ −1.88%▼ −5.50%$175.90 (−14.69%)
Apr 2, 2026
9w ago
Insider Cluster
NEUTRAL ★ 3/10
$206.19 $202.31▼ −1.88%▼ −5.50%$175.90 (−14.69%)
Mar 31, 2026
10w ago
8-K
BULLISH ★ 7/10
$207.89 $208.99▲ +0.53%▼ −3.41%$175.90 (−15.39%)
Showing 10 of 17

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