HSY HERSHEY CO
Price Chart
Executive Summary
The Hershey Trust Co, trustee for Milton Hershey School, conducted open-market sales of HSY shares totaling approximately $439,385 over four days, while several C-suite executives had shares withheld for tax purposes. The sales represent a routine divestment by the trust, while the tax withholdings are non-cash events tied to equity compensation.
Key Financial Metrics
Actionable Insight
Monitor for additional open-market selling by the Hershey Trust or insiders; current activity is within normal ranges and not indicative of distress, but sustained selling could signal reduced confidence.
Key Facts
- Hershey Trust Co sold 2,087 shares in open-market transactions from March 20–24, 2026, totaling $439,385.
- Seven C-suite executives had shares withheld for tax obligations on March 19, 2026, totaling $1.2 million in value, but these are non-cash transactions (Form 4 code F).
- The total open-market sales by the trust represent only 0.001% of HSY's $43.6B market cap, indicating minimal market impact.
- No insider purchases were reported in the cluster.
Financial Impact
$439,385 in open-market sales by Hershey Trust; $1.2M in tax-related share withholdings by executives (non-cash)
Risk Factors
- Perception risk if media mischaracterizes tax withholdings as insider selling.
- Ongoing trust divestments could lead to gradual ownership dilution over time.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (11 trades, 7d window) | cluster-HSY-1774469918059 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
3d ago
|
8-K
| $175.88 awaiting T+5 | awaiting T+5 | — | $181.66 (+3.29%) |
|
May 28, 2026
15d ago
|
8-K
| $194.03 $184.58 | ▼ −4.87% | ▼ −2.35% | $181.66 (−6.38%) |
|
May 20, 2026
23d ago
|
Insider Cluster
| $190.39 $197.04 | ▲ +3.49% | ▲ +1.89% | $181.66 (−4.59%) |
|
May 19, 2026
24d ago
|
Insider Cluster
| $190.84 $197.82 | ▲ +3.66% | ▲ +2.42% | $181.66 (−4.81%) |
|
Apr 30, 2026
6w ago
|
8-K
| $184.32 $185.63 | ▲ +0.71% | ▼ −1.02% | $181.66 (−1.44%) |
|
Apr 20, 2026
7w ago
|
Insider Cluster
| $191.45 $186.49 | ▼ −2.59% | ▼ −3.50% | $181.66 (−5.11%) |
|
Apr 17, 2026
8w ago
|
Insider Cluster
| $192.63 $191.48 | ▼ −0.60% | ▼ −1.15% | $181.66 (−5.69%) |
|
Apr 2, 2026
10w ago
|
Insider Cluster
| $206.19 $202.31 | ▼ −1.88% | ▼ −5.50% | $181.66 (−11.90%) |
|
Apr 2, 2026
10w ago
|
Insider Cluster
| $206.19 $202.31 | ▼ −1.88% | ▼ −5.50% | $181.66 (−11.90%) |
|
Mar 31, 2026
10w ago
|
8-K
| $207.89 $208.99 | ▲ +0.53% | ▼ −3.41% | $181.66 (−12.62%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access