GOOS 6-K SEC Filing Analysis

Latest settled — T+5d

GOOS ▼ -1.20% at T+5d

NEUTRAL call ✗ call lost -1.20% · α vs SPY -1.15% · entry $9.98 → $9.86

Next anchor: T+20d in 7d

Last close $9.55 (close Jun 17) · -4.31% from $9.98 entry

Entry anchored
May 27, 03:59 PM ET
via Databento tick

T+1d

+1.80%

call +1.80% · α +1.56%

$10.16

settled 21d ago

T+5d

-1.20%

call -1.20% · α -1.15%

$9.86

settled 15d ago

T+20d

—

call — · α —

—

in 7d

T+60d

—

call — · α —

—

in 2mo

Price Chart

Loading chart...

Executive Summary

CEO Dani Reiss established an Automatic Securities Disposition Plan (ASDP) to sell up to 350,000 subordinate voting shares (~0.36% of total outstanding) over a 12-month period beginning after the Q1 FY2027 filing. This is a pre-planned, Rule 10b5-1-style disposition for equity compensation shares, not an opportunistic insider sale.

Actionable Insight

This is a non-emergency 10b5-1 plan with a 90-day+ cooling period and minimum price restrictions — does not signal management distress. The small float impact (~0.36% over 12 months) is unlikely to create material selling pressure day-to-day. Monitor any unexpected acceleration of sales or filings that could indicate a change in plan terms.

Key Facts

CEO Dani Reiss established an ASDP for up to 350,000 subordinate voting shares (~0.36% of total voting + subordinate shares outstanding)
Sales under the ASDP begin no earlier than ~90 days from May 27, 2026 or two trading days after Q1 FY2027 filing (quarter ending June 28, 2026)
The ASDP covers a 12-month period for an orderly disposition, including shares from equity compensation exercise/settlement
Multiple voting shares owned by Reiss are not included in the plan
Ontario Securities Commission granted a prospectus exemption on May 13, 2026 for the plan
Pre-arranged minimum trade prices and an independent agent administer the plan; Reiss cannot amend, suspend, or terminate it easily

Financial Impact

Up to ~0.36% of total shares outstanding may be sold over 12 months; proceeds depend on market price

dilutioninsider_selling

Risk Factors

If GOOS stock underperforms, the pre-set minimum prices may prevent any sales, making the filing a non-event
Market may interpret any CEO selling plan negatively amid a $988M market cap and 53% analyst bullishness, despite the plan being pre-arranged

Market Snapshot

Exchange

NYSE

Sector

Apparel & Other Finishd Prods of Fabrics & Similar Matl

Analyst Consensus

53% bullish (15 analysts)

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

Document	Accession Number
6-K Filing (Primary)	0001193125-26-243130
Document: d89671dex991.htm	0001193125-26-243130
Document: 0001193125-26-243130-index-headers.html	0001193125-26-243130
Document: 0001193125-26-243130-index.html	0001193125-26-243130
Document: 0001193125-26-243130.txt	0001193125-26-243130

2 reports for GOOS

T+1T+5T+20T+60

Track record builds as more directional reports settle.

Filters

Reports for GOOS — sortable, filterable
	Type				Now
May 28, 2026 21d ago	6-K NEUTRAL ★ 4/10	$9.98 $9.86	▼ −1.20%	▼ −1.15%	$9.55 (−4.31%)
May 14, 2026 5w ago	6-K BEARISH ★ 6/10	$9.89 $9.81	▲ +0.81%	▲ +0.09%	$9.55 (+3.44%)

US Market Status

Market Closed — Juneteenth — Opens Mon (76h 55m)

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access