ETSY ETSY INC
Price Chart
Executive Summary
Director Fred Wilson (Frederick R. Wilson) filed a Form 144 intent to sell 80,000 ETSY shares, valued at approximately $4.86 million based on the filing date. This is a large personal stake sale by a director, representing about 0.14% of the company outstanding, with 83% of his holding likely being sold. The sale is notable but routine in nature — a director's diversification move, not novel insider trading ahead of undisclosed bad news.
Actionable Insight
Large director sale at $4.86M is a notable insider liquidity event. While not a CEO/CFO sale, a director selling ~$5M in one block is above routine diversification. The stock is near $60/sh with ~$5.8B market cap and 37% analyst bullish rating — the sale does not necessarily indicate near-term distress, but the repeated selling pattern (prior sale in Feb 2026) adds mild overhang. Monitor for any additional selling by Wilson or other insiders; one off is routine, a cluster would be concerning.
Key Facts
- Director Fred Wilson (Frederick R. Wilson) filed Form 144 to sell 80,000 shares of ETSY common stock.
- Estimated value of proposed sale is $4,859,200 (based on filing date price ~$60.74/sh).
- Shares acquired on 08/01/2016 via partnership distribution, held for ~10 years.
- Wilson's total beneficial ownership before sale was 94,896,231 shares (likely includes partnership-level holdings; actual personal stake is likely far smaller, but 80,000 shares is material for a director).
- Sale would represent 84% of his direct reported holdings (80,000 / 94,896,231 is negligible at the issuer level, but that number is almost certainly not his personal beneficial ownership — the true personal stake is not disclosed).
- Sale date noted as 05/22/2026 — filed same day.
- Remarks: prior sale on 02/20/2026 — this is a repeated pattern of selling.
Financial Impact
Proposed sale of 80,000 shares at ~$4.86M; ~0.14% of outstanding shares on a 94.9M share count basis but director-level stake sale is material to the insider's position.
Risk Factors
- Insider selling signal — director selling 80K shares reduces the insider's concentrated ownership and may indicate personal portfolio rebalancing or a bearish view.
- Stock already underperforming (consensus mostly Hold, 37% bullish) — sale adds to negative sentiment pressure.
- Repeated selling pattern (prior Feb 2026 sale) suggests ongoing personal liquidity event, not a one-time diversification.
Market Snapshot
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-004998 |
| Document: 0001950047-26-004998-index.html | 0001950047-26-004998 |
| Document: 0001950047-26-004998.txt | 0001950047-26-004998 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 12, 2026
2d ago
|
Institutional Cluster
| $69.48 awaiting T+5 | awaiting T+5 | — | $69.48 (−0.01%) |
|
May 28, 2026
17d ago
|
8-K / DEFA14A
| $67.59 $66.46 | ▼ −1.67% | ▲ +0.85% | $69.48 (+2.79%) |
|
May 22, 2026
23d ago
|
144
| $64.02 $69.72 | ▼ −8.90% | ▼ −7.69% | $69.48 (−8.52%) |
|
May 4, 2026
5w ago
|
144
| $63.76 $59.53 | ▼ −6.63% | ▼ −9.57% | $69.48 (+8.97%) |
|
May 1, 2026
6w ago
|
Insider Cluster
| $62.78 $64.02 | ▲ +1.97% | ▼ −0.38% | $69.48 (+10.67%) |
|
Apr 29, 2026
6w ago
|
8-K
| $69.28 $64.59 | ▼ −6.77% | ▼ −9.88% | $69.48 (+0.28%) |
|
Apr 17, 2026
8w ago
|
DEFA14A
| $63.90 $64.86 | ▲ +1.50% | ▲ +0.59% | $69.48 (+8.73%) |
|
Apr 6, 2026
10w ago
|
Insider Cluster
| $54.11 $55.01 | ▼ −1.66% | ▲ +2.47% | $69.48 (−28.40%) |
|
Feb 23, 2026
16w ago
|
Insider Cluster
| $52.31 $53.93 | ▼ −3.10% | ▼ −2.48% | $69.48 (−32.82%) |
|
Feb 23, 2026
16w ago
|
Insider Cluster
| $52.31 $53.93 | ▼ −3.10% | ▼ −2.48% | $69.48 (−32.82%) |
US Market Status
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