CRM Salesforce, Inc.

NEUTRAL Impact: 3/10 Insider Cluster (2 insiders)
Horizon days Filed Mar 18, 2026 Processed 2mo ago
Insider cluster: 2 insiders, $596K total
Latest settled — T+20d
CRM ▼ -6.76% at T+20d
NEUTRAL call ✗ call lost -6.76% · α vs SPY -12.80% · entry $194.23 → $181.11
Next anchor: T+60d tomorrow
Currently $175.35 · -9.72% from $194.23 entry
Entry anchored
Mar 17, 03:59 PM ET
via Databento tick
T+1d
+0.34%
call +0.34% · α +0.61%
$194.90
settled 3mo ago
T+5d
-6.43%
call -6.43% · α -5.72%
$181.74
settled 3mo ago
T+20d
-6.76%
call -6.76% · α -12.80%
$181.11
settled 8w ago
T+60d
call — · α —
tomorrow

Price Chart

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Executive Summary

Salesforce CEO Marc Benioff was granted a large non-cash award of 278,878 shares, while Director Laura Alber made a modest open-market purchase of $95,519 worth of shares. The CEO's transaction is a routine equity grant with no economic impact, while the director's buying signals mild confidence.

Key Financial Metrics

Direction
buying
Total Value
$95.5K
Insiders
2

Actionable Insight

No actionable signal from this cluster. The only real buying was small and by a board member — not uncommon ahead of earnings or governance events. Monitor for follow-up purchases by C-suite executives.

Key Facts

  • CEO Marc Benioff received 278,878 shares via non-cash grants (45,474 + 233,404), typical for long-tenured executives and not indicative of sentiment.
  • Director Laura Alber purchased 491 shares in the open market for $95,519 at ~$194.54/share.
  • Total open-market purchase value: $95,519, representing just 0.00005% of Salesforce's $180.2B market cap — negligible in scale.

Financial Impact

$95,519 in open-market buying, $0 in economic value from grants

insider ownershipshare count (dilutive impact pending context)

Risk Factors

  • Non-cash grants may lead to future dilution, though standard for equity compensation plans.
  • Recent stock price decline (-6.23%) may have prompted the director’s opportunistic buy, but no broader insider response evident.

Market Snapshot

Price
$183.02
Change
-6.2%
Volume
18.1M
Exchange
NYSE
Analyst Consensus
76% bullish (58 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (3 trades, 7d window)cluster-CRM-1774402674011
11 reports for CRM
Performance horizon
67% Hit rate 2 of 3 directional calls best @ T+1▲ +8.47%May 27, 2026
Filters
Rows
Reports for CRM — sortable, filterable
Type Now
Jun 1, 2026
8d ago
8-K
NEUTRAL ★ 3/10
$200.85 $190.68▼ −5.06%▼ −4.34%$175.35 (−12.69%)
May 31, 2026
9d ago
ANALYST-UPGRADE
NEUTRAL ★ 3/10
$242.33 $243.86▲ +0.63%▲ +0.66%$175.35 (−27.64%)
May 27, 2026
13d ago
8-K
BULLISH ★ 7/10
$176.17 $191.10▲ +8.47%▲ +8.24%$175.35 (−0.47%)
May 1, 2026
5w ago
ANALYST-UPGRADE
NEUTRAL ★ 3/10
$242.33 $243.86▲ +0.63%▲ +0.66%$175.35 (−27.64%)
Apr 16, 2026
7w ago
DEFA14A
NEUTRAL ★ 2/10
$181.95 $186.22▲ +2.35%▲ +2.54%$175.35 (−3.63%)
Apr 8, 2026
9w ago
Court Ruling
BULLISH ★ 5/10
$176.26 $170.80▼ −3.10%▼ −3.67%$175.35 (−0.51%)
Apr 2, 2026
9w ago
Court Ruling
NEUTRAL ★ 2/10
$186.90 $184.91▼ −1.07%▼ −1.54%$175.35 (−6.18%)
Mar 18, 2026
12w ago
Insider Cluster
NEUTRAL ★ 3/10
$194.23 $194.90▲ +0.34%▲ +0.61%$175.35 (−9.72%)
Mar 18, 2026
12w ago
Insider Cluster
NEUTRAL ★ 4/10
$194.23 $194.90▲ +0.34%▲ +0.61%$175.35 (−9.72%)
Feb 28, 2026
14w ago
Institutional Cluster
MIXED ★ 7/10
$192.79 $195.94▲ +1.63%▲ +2.55%$175.35 (−9.04%)
Showing 10 of 11

US Market Status

Market Closed — Opens Thu (10h 5m)

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