CREX Creative Realities

BEARISH Impact: 6/10 PRESS-RELEASE
Horizon weeks Filed May 15, 2026 Processed 29d 1h ago Wire GlobeNewswire
Press release: earnings
Latest settled — T+5d ⚠ clustered
CREX ▲ +0.80% at T+5d
SHORT call ✗ call lost -0.80% · α vs SPY +0.16% · entry $3.75 → $3.78
Next anchor: T+20d tomorrow
Currently $3.61 · +3.73% from $3.75 entry (call sign-flipped)
Entry anchored
May 15, 2026
via day open
T+1d
-4.80%
call +4.80% · α +4.74%
$3.57
settled 26d ago
T+5d
+0.80%
call -0.80% · α +0.16%
$3.78
settled 22d ago
T+20d
call — · α —
tomorrow
T+60d
call — · α —
in 8w

Price Chart

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Executive Summary

Creative Realities reported Q1 2026 revenue of $16.3M (+68% YoY), beating the $16.5M consensus by a narrow margin, but posted a GAAP net loss of $7.5M vs. net income of $3.4M a year ago, driven by acquisition-related costs, lower gross margins (34.2% vs. 45.7%), and a $4.8M prior-year gain that did not repeat. Adjusted EBITDA turned negative at -$0.5M vs. +$0.5M last year, and ARR was flat at $20.1M. The EPS beat of 54.8% ($-0.21 actual vs. $-0.47 consensus) is largely a mechanical artifact of a low base and does not reflect underlying improvement.

Key Financial Metrics

Gross Margin
34.2%

Actionable Insight

The flat ARR and negative adjusted EBITDA signal that the CDM acquisition has not yet delivered operating leverage. With debt at $47.5M and cash only $1.8M, liquidity is tight. Watch for Q2 organic revenue growth and margin recovery; a secondary offering or debt restructuring is a risk if trends don't reverse.

Key Facts

  • Revenue $16.3M vs. $9.7M YoY (+68%), but $7.9M came from the CDM acquisition; organic growth was minimal.
  • GAAP net loss of $7.5M vs. net income of $3.4M YoY; EPS of -$0.74 vs. +$0.32.
  • Adjusted EBITDA turned negative to -$0.5M from +$0.5M YoY.
  • Gross margin collapsed to 34.2% from 45.7% YoY, with hardware margin at 14.0% (vs. 32.1%) and service margin at 42.0% (vs. 53.0%).
  • ARR flat at $20.1M vs. Dec 2025, indicating no organic subscription growth.
  • Debt rose to $47.5M from $44.0M at year-end; cash only $1.8M.
  • Operating cash flow negative at -$1.7M.

Financial Impact

Revenue beat consensus by ~1.2% but GAAP net loss swung by $10.9M vs. prior year; Adjusted EBITDA deteriorated by $1.0M.

revenuegross marginnet incomeadjusted EBITDAdebtcash flow

Risk Factors

  • Flat ARR suggests no organic subscription growth; CDM integration may not yield expected synergies.
  • Gross margin compression (hardware 14%, services 42%) is structural, not seasonal.
  • Debt of $47.5M vs. cash $1.8M creates refinancing risk; interest expense rose 4.6x YoY.
  • Negative operating cash flow (-$1.7M) and negative adjusted EBITDA (-$0.5M) indicate cash burn.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Computer Integrated Systems Design
Analyst Consensus
90% bullish (10 analysts)

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3295756
7 reports for CREX
Performance horizon
67% Hit rate 2 of 3 directional calls best @ T+1▲ +4.80%May 15, 2026
Filters
Rows
Reports for CREX — sortable, filterable
Type Now
Jun 9, 2026
3d ago
Press Release
BULLISH ★ 5/10
$3.91 awaiting T+5awaiting T+5$3.61 (−7.67%)
Jun 4, 2026
8d ago
S-3
BEARISH ★ 6/10
$4.08 awaiting T+5awaiting T+5$3.61 (+11.52%)
May 15, 2026
29d ago
8-K
BEARISH ★ 6/10
$3.75 $3.78▼ −0.80%▲ +0.16%$3.61 (+3.73%)
May 15, 2026
29d ago
Press Release
BEARISH ★ 6/10
$3.75 $3.78▼ −0.80%▲ +0.16%$3.61 (+3.73%)
Apr 14, 2026
8w ago
8-K
MIXED ★ 6/10
$3.85 $4.15▲ +7.79%▲ +6.40%$3.61 (−6.23%)
Apr 14, 2026
8w ago
Press Release
BEARISH ★ 7/10
$3.85 $4.15▼ −7.79%▼ −6.40%$3.61 (+6.23%)
Apr 7, 2026
9w ago
Press Release
BEARISH ★ 7/10
$3.43 $3.85▼ −12.24%▼ −6.92%$3.61 (−5.25%)
Showing 7 of 7

US Market Status

Market Closed — Opens Mon (48h 15m)

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