COOK Traeger, Inc.

BEARISH Impact: 8/10 8-K/A
Horizon months Filed Mar 5, 2026 Processed 3mo ago SEC 0001628280-26-015161
Killer combo: Earnings + restructuring announcement
Final — all horizons settled through T+60d
COOK ▲ +138.34% at T+60d
SHORT call ✗ call lost -138.34% · α vs SPY -125.56% · entry $30.70 → $73.17
Currently $66.00 · -114.98% from $30.70 entry (call sign-flipped)
Entry anchored
Mar 5, 03:59 PM ET
via Databento tick
T+1d
-12.21%
call +12.21% · α +13.06%
$26.95
settled 3mo ago
T+5d
+6.35%
call -6.35% · α -7.88%
$32.65
settled 3mo ago
T+20d
+3.78%
call -3.78% · α -5.82%
$31.86
settled 2mo ago
T+60d
+138.34%
call -138.34% · α -125.56%
$73.17
settled 9d ago

Price Chart

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Executive Summary

Traeger reported declining revenue and net losses for 2025, with full-year revenue down 7.4% to $559.5 million and a net loss of $115.2 million, including a $74.7 million goodwill impairment. The company is executing 'Project Gravity,' a restructuring initiative expected to incur $32–36 million in charges but deliver $64–70 million in annualized savings. 2026 revenue guidance was set at $465–485 million, signaling continued challenges.

Key Financial Metrics

Revenue
$559.5M
-7.4% YoY
Adj. EPS
$-0.12
GAAP: $-0.87
Guidance
$465 million to $485 million
lowered
Free Cash Flow
$13.6M
Gross Margin
39.2%

Actionable Insight

The combination of declining revenue, a major goodwill impairment, and significantly lowered guidance suggests fundamental business deterioration. The restructuring costs and projected revenue drop in 2026 indicate ongoing operational challenges, making any near-term recovery unlikely.

Key Facts

  • Full-year 2025 revenue decreased 7.4% to $559.5 million
  • Net loss of $115.2 million, including a $74.7 million goodwill impairment
  • Adjusted EBITDA declined 14.5% to $70.0 million
  • Project Gravity restructuring to incur $32–36 million in pre-tax charges
  • 2026 revenue guidance of $465–485 million implies further 13–16% decline

Financial Impact

Revenue down 7.4% YoY to $559.5M; $115.2M net loss with $74.7M goodwill impairment; 2026 guidance suggests further double-digit decline

revenueepsnet incomegoodwillguidance

Segment Breakdown

SegmentRevenueGrowth
Grills$298.0M-8.2%
Consumables$127.5M+6.9%
Accessories$134.0M-16.3%

Risk Factors

  • Continued revenue decline in 2026 per guidance
  • Execution risk and additional costs from Project Gravity restructuring
  • Further margin pressure from tariff-related costs

Market Snapshot

Exchange
NYSE

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K/A Filing (Primary)0001628280-26-015161
Document: tra-20250515.htm0001628280-26-015161
Document: 0001628280-26-015161-index-headers.html0001628280-26-015161
Document: 0001628280-26-015161-index.html0001628280-26-015161
Document: 0001628280-26-015161.txt0001628280-26-015161
3 reports for COOK
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for COOK — sortable, filterable
Type Now
May 11, 2026
29d ago
8-K
BEARISH ★ 7/10
$41.34 $49.43▼ −19.57%▼ −19.49%$66.00 (−59.65%)
Apr 27, 2026
6w ago
DEFA14A
NEUTRAL ★ 2/10
$42.68 $41.07▼ −3.77%▼ −5.46%$66.00 (+54.64%)
Mar 5, 2026
13w ago
8-K/A
BEARISH ★ 8/10
$30.70 $32.65▼ −6.35%▼ −7.88%$66.00 (−114.98%)
Showing 3 of 3

US Market Status

Market Closed — Opens Thu (10h 58m)

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