COOK Traeger, Inc.
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Executive Summary
Traeger reported declining revenue and net losses for 2025, with full-year revenue down 7.4% to $559.5 million and a net loss of $115.2 million, including a $74.7 million goodwill impairment. The company is executing 'Project Gravity,' a restructuring initiative expected to incur $32–36 million in charges but deliver $64–70 million in annualized savings. 2026 revenue guidance was set at $465–485 million, signaling continued challenges.
Key Financial Metrics
Actionable Insight
The combination of declining revenue, a major goodwill impairment, and significantly lowered guidance suggests fundamental business deterioration. The restructuring costs and projected revenue drop in 2026 indicate ongoing operational challenges, making any near-term recovery unlikely.
Key Facts
- Full-year 2025 revenue decreased 7.4% to $559.5 million
- Net loss of $115.2 million, including a $74.7 million goodwill impairment
- Adjusted EBITDA declined 14.5% to $70.0 million
- Project Gravity restructuring to incur $32–36 million in pre-tax charges
- 2026 revenue guidance of $465–485 million implies further 13–16% decline
Financial Impact
Revenue down 7.4% YoY to $559.5M; $115.2M net loss with $74.7M goodwill impairment; 2026 guidance suggests further double-digit decline
Segment Breakdown
| Segment | Revenue | Growth |
|---|---|---|
| Grills | $298.0M | -8.2% |
| Consumables | $127.5M | +6.9% |
| Accessories | $134.0M | -16.3% |
Risk Factors
- Continued revenue decline in 2026 per guidance
- Execution risk and additional costs from Project Gravity restructuring
- Further margin pressure from tariff-related costs
Market Snapshot
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K/A Filing (Primary) | 0001628280-26-015161 |
| Document: tra-20250515.htm | 0001628280-26-015161 |
| Document: 0001628280-26-015161-index-headers.html | 0001628280-26-015161 |
| Document: 0001628280-26-015161-index.html | 0001628280-26-015161 |
| Document: 0001628280-26-015161.txt | 0001628280-26-015161 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
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May 11, 2026
29d ago
|
8-K
| $41.34 $49.43 | ▼ −19.57% | ▼ −19.49% | $66.00 (−59.65%) |
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Apr 27, 2026
6w ago
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DEFA14A
| $42.68 $41.07 | ▼ −3.77% | ▼ −5.46% | $66.00 (+54.64%) |
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Mar 5, 2026
13w ago
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8-K/A
| $30.70 $32.65 | ▼ −6.35% | ▼ −7.88% | $66.00 (−114.98%) |
US Market Status
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