BZUN Baozun Inc.

BULLISH Impact: 5/10 Insider Cluster (2 insiders)
Horizon weeks Filed Jun 5, 2026 Processed 8d ago
Insider cluster: 2 insiders, $80K total

Price Chart

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Executive Summary

CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making four separate buys and the CSO one. This cluster of insider buying at a $155M market cap represents ~0.1% of market cap, which is modest but notable given the C-suite participation and the company's small size.

Key Financial Metrics

Direction
buying
Total Value
$161.2K
Insiders
2

Actionable Insight

CEO Qiu Wenbin and CSO Wu Junhua made open-market purchases totaling $161,200 over a 7-day window, with the CEO making four separate buys and the CSO one. This cluster of insider buying at a $155M market cap represents ~0.1% of market cap, which is modest but notable given the C-suite participation and the company's small size.

Key Facts

  • CEO Qiu Wenbin purchased 40,000 shares across four transactions totaling $107,200 at prices between $2.63 and $2.73
  • CSO Wu Junhua purchased 20,000 shares for $54,000 at $2.70
  • Total insider buying: $161,200, representing ~0.1% of $155M market cap
  • All transactions were open-market purchases (code P), not grants or exercises
  • No insider sales were reported in the cluster window

Financial Impact

Insider purchases of $161K represent ~0.1% of market cap, modest in absolute terms but significant given the small market cap and C-suite participation

insider ownershipmarket sentiment

Risk Factors

  • Total dollar amount ($161K) is modest relative to market cap, limiting the signal strength
  • No information on whether these purchases were part of a pre-arranged 10b5-1 plan
  • Historical performance on BZUN reports shows mixed T+20 outcomes, with recent neutral reports underperforming

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1780654632824
21 reports for BZUN
Performance horizon
100% Hit rate 9 of 9 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
Type Now
Jun 9, 2026
4d ago
Insider Cluster
BULLISH ★ 4/10
$2.69 awaiting T+1awaiting T+1$2.75 (+2.42%)
Jun 5, 2026
8d ago
Insider Cluster
BULLISH ★ 5/10
$2.68 awaiting T+1awaiting T+1$2.75 (+2.61%)
Jun 3, 2026
10d ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.67▲ +1.14%▲ +0.74%$2.75 (+4.17%)
Jun 2, 2026
10d ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▼ −0.80%$2.75 (+2.61%)
Jun 1, 2026
11d ago
Insider Cluster
NEUTRAL ★ 3/10
$2.71 $2.68▼ −1.11%▼ −1.25%$2.75 (+1.48%)
May 21, 2026
22d ago
6-K
NEUTRAL ★ 2/10
$2.57 $2.50▼ −2.72%▼ −3.17%$2.75 (+7.00%)
May 15, 2026
28d ago
6-K
NEUTRAL ★ 3/10
$2.46 $2.50▲ +1.63%▲ +1.69%$2.75 (+11.79%)
May 8, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.75 $2.70▼ −1.82%▼ −2.05%$2.75 (0.00%)
May 7, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.76 $2.75▼ −0.36%▼ −1.19%$2.75 (−0.36%)
Apr 24, 2026
7w ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.80▲ +0.36%▲ +0.19%$2.75 (−1.43%)
Showing 10 of 21

US Market Status

Market Closed — Opens Mon (50h 32m)

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