BZUN Baozun Inc.
Price Chart
Executive Summary
Baozun's CEO and Chief Strategy Officer collectively purchased $77K in open-market stock over a 7-day window, with the CEO making four separate buys totaling $105.5K. This cluster of insider buying, particularly from the CEO, is a notable signal for a $156M market cap company, though the total value represents only ~0.05% of market cap.
Key Financial Metrics
Actionable Insight
The CEO's consistent open-market buying at declining prices ($2.56-$2.73) signals confidence in the company's near-term prospects. Monitor for upcoming earnings or strategic announcements that could catalyze a re-rating. The cluster buying pattern amplifies the signal per academic literature, but the small absolute size relative to market cap limits the magnitude of any potential move.
Key Facts
- CEO Qiu Wenbin purchased 40,000 shares across four open-market transactions totaling $105.5K at prices between $2.56 and $2.73.
- Chief Strategy Officer Wu Junhua purchased 19,500 shares for $49,920 at $2.56.
- Total cluster value of $77K represents ~0.05% of BZUN's $156M market cap.
- Recent insider activity (30d) shows 8 buys totaling $232K, indicating sustained insider conviction.
- Analyst consensus is 77% bullish with 10 Buy ratings and 3 Hold ratings.
Financial Impact
Insider purchases totaling $155.4K over the past 30 days, with the CEO leading the buying.
Risk Factors
- Total insider buying is only 0.05% of market cap, which is below the materiality threshold for significant price impact.
- Historical performance on BZUN shows negative alpha at T+20 (-6.20% vs SPY), suggesting the stock has underperformed following prior bullish calls.
- China-based e-commerce sector faces ongoing regulatory and macro headwinds.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1780482431512 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
5d ago
|
Insider Cluster
| $2.69 awaiting T+1 | awaiting T+1 | — | $2.75 (+2.42%) |
|
Jun 5, 2026
9d ago
|
Insider Cluster
| $2.68 awaiting T+1 | awaiting T+1 | — | $2.75 (+2.61%) |
|
Jun 3, 2026
11d ago
|
Insider Cluster
| $2.64 $2.67 | ▲ +1.14% | ▲ +0.74% | $2.75 (+4.17%) |
|
Jun 2, 2026
12d ago
|
6-K
| $2.68 $2.64 | ▼ −1.49% | ▼ −0.80% | $2.75 (+2.61%) |
|
Jun 1, 2026
13d ago
|
Insider Cluster
| $2.71 $2.68 | ▼ −1.11% | ▼ −1.25% | $2.75 (+1.48%) |
|
May 21, 2026
24d ago
|
6-K
| $2.57 $2.50 | ▼ −2.72% | ▼ −3.17% | $2.75 (+7.00%) |
|
May 15, 2026
4w ago
|
6-K
| $2.46 $2.50 | ▲ +1.63% | ▲ +1.69% | $2.75 (+11.79%) |
|
May 8, 2026
5w ago
|
6-K
| $2.75 $2.70 | ▼ −1.82% | ▼ −2.05% | $2.75 (0.00%) |
|
May 7, 2026
5w ago
|
6-K
| $2.76 $2.75 | ▼ −0.36% | ▼ −1.19% | $2.75 (−0.36%) |
|
Apr 24, 2026
7w ago
|
6-K
| $2.79 $2.80 | ▲ +0.36% | ▲ +0.19% | $2.75 (−1.43%) |
US Market Status
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