BZUN Baozun Inc.

NEUTRAL Impact: 3/10 Insider Cluster (2 insiders)
Horizon weeks Filed Jun 1, 2026 Processed 11d 23h ago
Insider cluster: 2 insiders, $51K total
Latest settled — T+5d
BZUN ▼ -2.21% at T+5d
NEUTRAL call ✗ call lost -2.21% · α vs SPY +0.54% · entry $2.71 → $2.65
Next anchor: T+20d in 17d
Currently $2.75 · +1.48% from $2.71 entry
Entry anchored
Jun 1, 2026
via day open
T+1d
-1.11%
call -1.11% · α -1.25%
$2.68
settled 11d ago
T+5d
-2.21%
call -2.21% · α +0.54%
$2.65
settled 5d ago
T+20d
call — · α —
in 17d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

CEO Qiu Wenbin and CSO Wu Junhua purchased a total of $128K worth of BZUN shares in open-market transactions over four days. While insider buying is generally positive, the total amount represents only ~0.08% of market cap, making it a routine signal rather than a strong conviction vote. Historical calibration suggests that even moderately scored long calls on BZUN have been unreliable at T+20, supporting a neutral read.

Key Financial Metrics

Direction
buying
Total Value
$128.0K
Insiders
2

Actionable Insight

The buying is modest and likely reflects routine accumulation rather than a material catalyst. Monitor for future insider activity or earnings updates; the lack of a clear catalyst and historical pattern of neutral-to-negative T+20 outcomes for BZUN suggest no immediate trading action.

Key Facts

  • CEO Qiu Wenbin purchased 40,000 shares (~$103K) across four consecutive days (May 26-29)
  • CSO Wu Junhua purchased 10,000 shares ($25.5K) on May 26
  • Total insider purchases: $128K, or ~0.08% of $151M market cap

Financial Impact

Small insider purchases totaling $128K, about 0.08% of market cap

Risk Factors

  • Insider buying volume is too small to signal a meaningful change in fundamentals
  • Recent history shows BZUN filings with similar neutral sentiment underperformed at T+20

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BZUN-1780314426217
21 reports for BZUN
Performance horizon
100% Hit rate 9 of 9 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
Type Now
Jun 9, 2026
4d ago
Insider Cluster
BULLISH ★ 4/10
$2.69 awaiting T+1awaiting T+1$2.75 (+2.42%)
Jun 5, 2026
8d ago
Insider Cluster
BULLISH ★ 5/10
$2.68 awaiting T+1awaiting T+1$2.75 (+2.61%)
Jun 3, 2026
10d ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.67▲ +1.14%▲ +0.74%$2.75 (+4.17%)
Jun 2, 2026
10d ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▼ −0.80%$2.75 (+2.61%)
Jun 1, 2026
11d ago
Insider Cluster
NEUTRAL ★ 3/10
$2.71 $2.68▼ −1.11%▼ −1.25%$2.75 (+1.48%)
May 21, 2026
22d ago
6-K
NEUTRAL ★ 2/10
$2.57 $2.50▼ −2.72%▼ −3.17%$2.75 (+7.00%)
May 15, 2026
28d ago
6-K
NEUTRAL ★ 3/10
$2.46 $2.50▲ +1.63%▲ +1.69%$2.75 (+11.79%)
May 8, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.75 $2.70▼ −1.82%▼ −2.05%$2.75 (0.00%)
May 7, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.76 $2.75▼ −0.36%▼ −1.19%$2.75 (−0.36%)
Apr 24, 2026
7w ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.80▲ +0.36%▲ +0.19%$2.75 (−1.43%)
Showing 10 of 21

US Market Status

Market Closed — Opens Mon (50h 32m)

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