BZUN Baozun Inc.
Price Chart
Executive Summary
Two Baozun executives, including CEO Qiu Wenbin and Chief Strategy Officer Wu Junhua, collectively purchased $108,378 in stock over two days in early April 2026. This insider buying follows a recent pattern of modest open-market purchases by company leaders.
Key Financial Metrics
Actionable Insight
Insider buying at the C-suite level, especially by the CEO and Chief Strategy Officer, signals confidence in Baozun's prospects. Traders should watch for follow-on buying or commentary around next earnings.
Key Facts
- CEO Qiu Wenbin purchased 23,600 shares for $60,048 over two days (April 7–8, 2026) at an average price of $2.54.
- Chief Strategy Officer Wu Junhua purchased 30,886 shares for $78,450.44 on April 8, 2026 at $2.54 per share.
- Total insider buying in the 7-day cluster: $108,378 across two insiders.
- All transactions were open-market purchases (Form 4 code 'P'), indicating direct confidence in the company.
Financial Impact
$108,378 in insider purchases, representing 0.07% of the $149M market cap
Risk Factors
- The total dollar amount is relatively small (under 0.1% of market cap), so while positive, it's not a strong signal of material non-public optimism.
- No disclosed lock-up periods or long-term commitment accompanying the purchases.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1775816337024 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 9, 2026
today
|
Insider Cluster
| — | awaiting T+1 | — | — |
|
Jun 5, 2026
4d ago
|
Insider Cluster
| $2.68 awaiting T+1 | awaiting T+1 | — | $2.64 (−1.49%) |
|
Jun 3, 2026
6d ago
|
Insider Cluster
| $2.64 $2.67 | ▲ +1.14% | ▲ +0.74% | $2.64 (+0.00%) |
|
Jun 2, 2026
7d ago
|
6-K
| $2.68 $2.64 | ▼ −1.49% | ▼ −0.80% | $2.64 (−1.49%) |
|
Jun 1, 2026
8d ago
|
Insider Cluster
| $2.71 $2.68 | ▼ −1.11% | ▼ −1.25% | $2.64 (−2.58%) |
|
May 21, 2026
19d ago
|
6-K
| $2.57 $2.50 | ▼ −2.72% | ▼ −3.17% | $2.64 (+2.72%) |
|
May 15, 2026
25d ago
|
6-K
| $2.46 $2.50 | ▲ +1.63% | ▲ +1.69% | $2.64 (+7.32%) |
|
May 8, 2026
4w ago
|
6-K
| $2.75 $2.70 | ▼ −1.82% | ▼ −2.05% | $2.64 (−4.00%) |
|
May 7, 2026
4w ago
|
6-K
| $2.76 $2.75 | ▼ −0.36% | ▼ −1.19% | $2.64 (−4.35%) |
|
Apr 24, 2026
6w ago
|
6-K
| $2.79 $2.80 | ▲ +0.36% | ▲ +0.19% | $2.64 (−5.38%) |
US Market Status
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