BZUN Baozun Inc.

NEUTRAL Impact: 2/10 6-K
Horizon days Filed May 8, 2026 Processed 1mo ago SEC 0001104659-26-057583
Notable filing: 6-K
Latest settled — T+20d ⚠ clustered
BZUN ▼ -3.64% at T+20d
NEUTRAL call ✗ call lost -3.64% · α vs SPY -3.66% · entry $2.75 → $2.65
Next anchor: T+60d in 8w
Currently $2.64 · -4.00% from $2.75 entry
Entry anchored
May 7, 03:59 PM ET
via Databento tick
T+1d
-1.82%
call -1.82% · α -2.05%
$2.70
settled 4w ago
T+5d
-1.82%
call -1.82% · α -3.28%
$2.70
settled 26d ago
T+20d
-3.64%
call -3.64% · α -3.66%
$2.65
settled yesterday
T+60d
call — · α —
in 8w

Price Chart

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Executive Summary

Baozun Inc. filed a 6-K announcing that its board of directors will meet on May 20, 2026 to approve and release unaudited Q1 2026 financial results. This is a routine scheduling notice with no financial data disclosed.

Actionable Insight

This is a routine earnings date notice with no financial content. Monitor the Q1 2026 results release on May 20 for actual performance data, particularly given the prior annual report showed a turnaround to operating profit.

Key Facts

  • Board meeting scheduled for May 20, 2026 (Hong Kong time) to approve Q1 2026 unaudited results
  • Results will be announced on May 20, 2026 before U.S. market open and after Hong Kong market close
  • Earnings conference call scheduled for 7:30 p.m. Hong Kong time on May 20, 2026
  • No preliminary financial figures or guidance provided in this filing

Financial Impact

No financial data disclosed in this filing

Risk Factors

  • No financial data in this filing to assess performance trajectory
  • Q1 results could deviate from the positive trend seen in the 2025 annual report

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001104659-26-057583
Document: tm2614050d1_6k.htm0001104659-26-057583
Document: 0001104659-26-057583-index-headers.html0001104659-26-057583
Document: 0001104659-26-057583-index.html0001104659-26-057583
Document: 0001104659-26-057583.txt0001104659-26-057583
21 reports for BZUN
Performance horizon
100% Hit rate 9 of 9 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
Type Now
Jun 9, 2026
today
Insider Cluster
BULLISH ★ 4/10
awaiting T+1
Jun 5, 2026
4d ago
Insider Cluster
BULLISH ★ 5/10
$2.68 awaiting T+1awaiting T+1$2.64 (−1.49%)
Jun 3, 2026
6d ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.67▲ +1.14%▲ +0.74%$2.64 (+0.00%)
Jun 2, 2026
7d ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▼ −0.80%$2.64 (−1.49%)
Jun 1, 2026
8d ago
Insider Cluster
NEUTRAL ★ 3/10
$2.71 $2.68▼ −1.11%▼ −1.25%$2.64 (−2.58%)
May 21, 2026
19d ago
6-K
NEUTRAL ★ 2/10
$2.57 $2.50▼ −2.72%▼ −3.17%$2.64 (+2.72%)
May 15, 2026
25d ago
6-K
NEUTRAL ★ 3/10
$2.46 $2.50▲ +1.63%▲ +1.69%$2.64 (+7.32%)
May 8, 2026
4w ago
6-K
NEUTRAL ★ 2/10
$2.75 $2.70▼ −1.82%▼ −2.05%$2.64 (−4.00%)
May 7, 2026
4w ago
6-K
NEUTRAL ★ 2/10
$2.76 $2.75▼ −0.36%▼ −1.19%$2.64 (−4.35%)
Apr 24, 2026
6w ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.80▲ +0.36%▲ +0.19%$2.64 (−5.38%)
Showing 10 of 21

US Market Status

Market Closed — Opens Thu (11h 12m)

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