BZUN Baozun Inc.

NEUTRAL Impact: 2/10 6-K
Horizon immediate Filed May 21, 2026 Processed 24d 20h ago SEC 0001104659-26-064882
Notable filing: 6-K
Latest settled — T+5d
BZUN ▼ -0.39% at T+5d
NEUTRAL call ✗ call lost -0.39% · α vs SPY -1.99% · entry $2.57 → $2.56
Next anchor: T+20d in 7d
Last close $2.75 (close Jun 12) · +7.00% from $2.57 entry
Entry anchored
May 20, 03:59 PM ET
via Databento tick
T+1d
-2.72%
call -2.72% · α -3.17%
$2.50
settled 24d ago
T+5d
-0.39%
call -0.39% · α -1.99%
$2.56
settled 17d ago
T+20d
call — · α —
in 7d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Baozun Inc. granted 150,000 RSUs (0.09% of total issued shares) to four directors under the 2022 share incentive plan. The RSUs vest over four years and are part of routine director compensation. This is a standard equity grant with no material financial impact.

Actionable Insight

No trading action warranted. The RSU grant is routine director compensation with negligible dilution. Monitor the next quarterly filing for any changes in share count or operating performance.

Key Facts

  • 150,000 RSUs granted on May 21, 2026, representing 0.09% of total issued shares
  • Grants to three independent directors (42,000 RSUs each) and one executive director (24,000 RSUs)
  • RSUs vest ratably over four years with no purchase price
  • Only 2 shares remain available for future grants under the 2022 Plan
  • No financial assistance provided to grantees

Financial Impact

Dilution of 0.09% of total issued shares, immaterial

dilution

Risk Factors

  • Negligible dilution from RSU vesting over four years

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
77% bullish (13 analysts)

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001104659-26-064882
Document: tm2615322d1_6k.htm0001104659-26-064882
Document: 0001104659-26-064882-index-headers.html0001104659-26-064882
Document: 0001104659-26-064882-index.html0001104659-26-064882
Document: 0001104659-26-064882.txt0001104659-26-064882
21 reports for BZUN
Performance horizon
100% Hit rate 9 of 9 directional calls best @ T+5▲ +29.75%Apr 10, 2026
Filters
Rows
Reports for BZUN — sortable, filterable
Type Now
Jun 9, 2026
5d ago
Insider Cluster
BULLISH ★ 4/10
$2.69 awaiting T+1awaiting T+1$2.75 (+2.42%)
Jun 5, 2026
9d ago
Insider Cluster
BULLISH ★ 5/10
$2.68 awaiting T+1awaiting T+1$2.75 (+2.61%)
Jun 3, 2026
11d ago
Insider Cluster
BULLISH ★ 5/10
$2.64 $2.67▲ +1.14%▲ +0.74%$2.75 (+4.17%)
Jun 2, 2026
12d ago
6-K
NEUTRAL ★ 2/10
$2.68 $2.64▼ −1.49%▼ −0.80%$2.75 (+2.61%)
Jun 1, 2026
13d ago
Insider Cluster
NEUTRAL ★ 3/10
$2.71 $2.68▼ −1.11%▼ −1.25%$2.75 (+1.48%)
May 21, 2026
24d ago
6-K
NEUTRAL ★ 2/10
$2.57 $2.50▼ −2.72%▼ −3.17%$2.75 (+7.00%)
May 15, 2026
4w ago
6-K
NEUTRAL ★ 3/10
$2.46 $2.50▲ +1.63%▲ +1.69%$2.75 (+11.79%)
May 8, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.75 $2.70▼ −1.82%▼ −2.05%$2.75 (0.00%)
May 7, 2026
5w ago
6-K
NEUTRAL ★ 2/10
$2.76 $2.75▼ −0.36%▼ −1.19%$2.75 (−0.36%)
Apr 24, 2026
7w ago
6-K
NEUTRAL ★ 2/10
$2.79 $2.80▲ +0.36%▲ +0.19%$2.75 (−1.43%)
Showing 10 of 21

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