AAPL Apple Inc.
Price Chart
Executive Summary
Maxim Group upgraded Apple Inc. (AAPL) from Hold to Buy with a $300 price target, representing a 3.9% downside from the current price of $312.06. The upgrade is part of a 27-firm cluster action on AAPL, though the firm's 100% accuracy on 4 calls with a 14.2% average return makes this a high-conviction contrarian signal. Consensus is heavily bullish with 39 of 54 analysts at Buy or Strong Buy, a mean target of $310.51, and a high of $400. EPS revisions have been strongly positive over the past 30 days (24 up, 0 down for the current quarter; 35 up, 2 down for the fiscal year). Insider selling is heavy, with director Arthur Levinson selling $42.6M on May 6 and CEO Tim Cook selling $1.28M on April 2, diverging from the bullish analyst signal. Short interest is elevated at 56.5% of float, suggesting bearish positioning. The next earnings report is due July 29, 2026. Bottom line: Maxim's perfect track record adds weight to this upgrade, but the bearish insider and short-interest signals create a mixed picture for traders.
Impact Score
Consensus & Targets
Consensus is heavily bullish: 15 Strong Buy, 24 Buy, 13 Hold, 2 Sell, 0 Strong Sell — 72% of 54 analysts at Buy or Strong Buy. The consensus direction is firmly positive, with only 2 sell-side ratings.
Current price is $312.06. Mean target is $310.51, median $310, high $400, low $215. Implied downside to mean is -0.5%. Maxim's $300 PT sits 3.4% below the mean and 3.9% below the current price, making it one of the more conservative bullish targets.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-05-26 | B of A Securities | maintain | Buy | $380.00 |
| 2026-05-14 | Tigress Financial | maintain | Strong Buy | $375.00 |
| 2026-05-14 | Evercore ISI Group | maintain | Outperform | $365.00 |
| 2026-05-08 | Wedbush | maintain | Outperform | $400.00 |
| 2026-05-01 | UBS | maintain | Neutral | $296.00 |
| 2026-05-01 | TD Cowen | maintain | Buy | $335.00 |
| 2026-05-01 | Wedbush | reiterate | Outperform | $350.00 |
| 2026-05-01 | Barclays | maintain | Underweight | $253.00 |
| 2026-05-01 | Wells Fargo | maintain | Overweight | $310.00 |
| 2026-05-01 | DA Davidson | maintain | Neutral | $270.00 |
30-day analyst activity shows 0 upgrades and 0 downgrades, but EPS revisions are strongly positive: 24 up vs 0 down for the current quarter, 35 up vs 2 down for the fiscal year. Estimates are being revised higher across all periods, with the current quarter EPS rising from $1.74 to $1.90 over the past 30 days.
Firm Track Record — Maxim Group
Maxim Group accuracy: 43% on 305 calls | avg return: 5.9%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Oppenheimer | 100% | 4/4 | 3.8% | top tier |
| MoffettNathanson | 100% | 3/3 | -2.2% | top tier |
| Maxim Group | 100% | 4/4 | 14.2% | top tier |
| Tigress Financial | 100% | 4/4 | 10.7% | top tier |
| Melius Research | 100% | 5/5 | 14% | top tier |
| UBS | 83% | 5/6 | 9.5% | top tier |
| Jefferies | 82% | 9/11 | 3.5% | top tier |
| Rosenblatt | 80% | 12/15 | 8.5% | top tier |
| Wedbush | 76% | 19/25 | 10.2% | top tier |
| Bernstein | 75% | 3/4 | 8.8% | top tier |
Maxim Group has 100% accuracy on 4 AAPL calls with a 14.2% average return, placing it among the top-tier firms alongside Oppenheimer (100%, 3.8% avg return) and MoffettNathanson (100%, -2.2% avg return). The best-performing firm on AAPL is Melius Research (100%, 14% avg return); the worst among top-tier is MoffettNathanson (100%, -2.2% avg return).
Earnings Estimates
Next earnings: Jul 29, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $1.90 | $1.83 — $1.99 | $109.0B | ↑0 ↓0 |
| +1y | $9.66 | $8.81 — $10.96 | $517.8B | ↑2 ↓0 |
| +1q | $2.01 | $1.86 — $2.14 | $114.2B | ↑0 ↓0 |
| 0y | $8.75 | $8.29 — $9.01 | $478.1B | ↑1 ↓0 |
Cross-Platform Signals
Insider trades are heavily bearish: director Arthur Levinson sold $42.6M on May 6 and $15.6M on May 27, CEO Tim Cook sold $1.28M on April 2, and other insiders sold $791K combined. Congressional activity is mixed: 3 sells (David Taylor, Shelley Moore Capito, Lizzie Fletcher) and 1 buy (John McGuire), all small amounts. Institutional changes show Norges Bank entering with a massive $52.3B new position, while Renaissance Technologies exited. Short interest is elevated at 56.5% of float, diverging from the bullish analyst consensus.
Actionable Insight
**Maxim's perfect track record and the strong EPS revision momentum support the upgrade, but heavy insider selling and elevated short interest create a cautionary signal. Traders should wait for confirmation from price action above $300 before acting on this call.**
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 16, 2026
today
|
ANALYST-UPGRADE
| $270.23 $271.06 | ▲ +0.31% | ▼ −0.23% | $299.24 (+10.74%) |
|
May 31, 2026
16d ago
|
ANALYST-UPGRADE
| $258.72 $278.12 | ▲ +7.50% | ▲ +7.63% | $299.24 (+15.66%) |
|
May 20, 2026
28d ago
|
Court Ruling
| $302.22 $310.85 | ▲ +2.86% | ▲ +1.62% | $299.24 (−0.98%) |
|
May 17, 2026
4w ago
|
ANALYST-UPGRADE
| $270.16 $270.96 | ▲ +0.30% | ▼ −0.26% | $299.24 (+10.77%) |
|
May 6, 2026
6w ago
|
Insider Cluster
| $287.34 $294.80 | ▲ +2.60% | ▲ +1.47% | $299.24 (+4.14%) |
|
May 1, 2026
6w ago
|
ANALYST-UPGRADE
| $258.72 $278.12 | ▲ +7.50% | ▲ +7.63% | $299.24 (+15.66%) |
|
Apr 30, 2026
6w ago
|
8-K
| $280.03 $293.03 | ▲ +4.64% | ▲ +2.30% | $299.24 (+6.86%) |
|
Apr 20, 2026
8w ago
|
8-K
| $266.09 $270.78 | ▲ +1.76% | ▲ +0.68% | $299.24 (+12.46%) |
|
Apr 17, 2026
8w ago
|
ANALYST-UPGRADE
| $270.16 $271.06 | ▲ +0.33% | ▼ −0.22% | $299.24 (+10.77%) |
US Market Status
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