AAPL Apple Inc.
Price Chart
Executive Summary
BNP Paribas double-upgraded AAPL from Neutral to Outperform, setting a $300 price target ($300.23 current). The call is at current price, implying no material upside. BNP's accuracy is just 33% on 3 prior calls, among the lowest covering the stock. Consensus is heavily bullish at 72% Buy (39 of 54 analysts), with mean target $308.07. No other rating changes occurred in the prior 30 days, but EPS revisions have been strongly upward — the current fiscal year estimate rose 2.9% in 30 days. Countering the bullish rating, insider selling is heavy: Chairman Levinson sold $42.6M, CEO Cook $1.3M. Short interest is elevated at 58.5% of float. Norges Bank disclosed a new $52.3B position; Two Sigma added 47%. The next earnings are July 29, 2026, more than 60 days away. The bottom line: a low-credibility double upgrade with zero implied upside, contradicted by vigorous insider selling.
Impact Score
Consensus & Targets
Of 54 analysts: 15 Strong Buy, 24 Buy, 13 Hold, 2 Sell, 0 Strong Sell. 72.2% Buy, 24.1% Hold, 3.7% Sell. Consensus is strongly bullish.
Mean target $308.07, median $310, high $400, low $215. Current $300.23 implies 2.6% upside to mean. BNP's $300 is below the mean and median and equal to the current price.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-05-14 | Tigress Financial | maintain | Strong Buy | $375.00 |
| 2026-05-14 | Evercore ISI Group | maintain | Outperform | $365.00 |
| 2026-05-08 | Wedbush | maintain | Outperform | $400.00 |
| 2026-05-01 | UBS | maintain | Neutral | $296.00 |
| 2026-05-01 | TD Cowen | maintain | Buy | $335.00 |
| 2026-05-01 | Wedbush | reiterate | Outperform | $350.00 |
| 2026-05-01 | Barclays | maintain | Underweight | $253.00 |
| 2026-05-01 | Wells Fargo | maintain | Overweight | $310.00 |
| 2026-05-01 | DA Davidson | maintain | Neutral | $270.00 |
| 2026-05-01 | Rosenblatt | maintain | Neutral | $276.00 |
No upgrades or downgrades in the last 30 days. EPS revisions are overwhelmingly positive: 24 upward vs 0 downward in the last 7 days for the current quarter; 32 up vs 1 down for the fiscal year. Estimates are clearly being revised higher.
Firm Track Record — BNP Paribas
BNP Paribas accuracy: 33% on 3 calls | avg return: 2.9%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Oppenheimer | 100% | 4/4 | 3.8% | top tier |
| MoffettNathanson | 100% | 3/3 | -2.2% | top tier |
| Maxim Group | 100% | 4/4 | 14.2% | top tier |
| Tigress Financial | 100% | 4/4 | 10.7% | top tier |
| Melius Research | 100% | 5/5 | 14% | top tier |
| UBS | 83% | 5/6 | 9.5% | top tier |
| Jefferies | 82% | 9/11 | 3.5% | top tier |
| Rosenblatt | 80% | 12/15 | 8.5% | top tier |
| Wedbush | 76% | 19/25 | 10.2% | top tier |
| Bernstein | 75% | 3/4 | 8.8% | top tier |
BNP Paribas has 33% accuracy on 3 rated calls with an average return of 2.9%. Top-tier firms include Oppenheimer (100% on 4), Melius Research (100% on 5), Rosenblatt (80% on 15), and Wedbush (76% on 25). BNP is at the bottom of the accuracy distribution.
Earnings Estimates
Next earnings: Jul 29, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $1.90 | $1.83 — $1.99 | $109.0B | ↑24 ↓0 |
| +1q | $2.01 | $1.86 — $2.14 | $114.2B | ↑20 ↓0 |
| 0y | $8.74 | $8.29 — $9.01 | $477.9B | ↑31 ↓0 |
| +1y | $9.63 | $8.81 — $10.96 | $516.6B | ↑28 ↓0 |
Cross-Platform Signals
In the past month, insiders sold $44.8 million worth, including Chairman Arthur Levinson ($42.6M) and CEO Tim Cook ($1.3M). Congressional trades are mixed and small — one buy (McGuire, $1-$15k) and several sells under $15k. Institutions show divergence: Norges Bank opened a $52 position ($52) and Two Sigma added 47%, while Renaissance Technologies exited and Olstein Capital trimmed 38.5%. Short interest is high at 58.5% of float. The barrage. The insider selling significantly diverges from the bullish analyst signal.
Actionable Insight
The BNP Paribas double upgrade is a weak signal given low accuracy and a price target at current levels. The heavy insider selling and high short interest are cautionary. Wait for a clearer catalyst — a convergence of insider buying or a target well above consensus before adding exposure.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 16, 2026
today
|
ANALYST-UPGRADE
| $270.23 $271.06 | ▲ +0.31% | ▼ −0.23% | $299.24 (+10.74%) |
|
May 31, 2026
16d ago
|
ANALYST-UPGRADE
| $258.72 $278.12 | ▲ +7.50% | ▲ +7.63% | $299.24 (+15.66%) |
|
May 20, 2026
28d ago
|
Court Ruling
| $302.22 $310.85 | ▲ +2.86% | ▲ +1.62% | $299.24 (−0.98%) |
|
May 17, 2026
4w ago
|
ANALYST-UPGRADE
| $270.16 $270.96 | ▲ +0.30% | ▼ −0.26% | $299.24 (+10.77%) |
|
May 6, 2026
6w ago
|
Insider Cluster
| $287.34 $294.80 | ▲ +2.60% | ▲ +1.47% | $299.24 (+4.14%) |
|
May 1, 2026
6w ago
|
ANALYST-UPGRADE
| $258.72 $278.12 | ▲ +7.50% | ▲ +7.63% | $299.24 (+15.66%) |
|
Apr 30, 2026
6w ago
|
8-K
| $280.03 $293.03 | ▲ +4.64% | ▲ +2.30% | $299.24 (+6.86%) |
|
Apr 20, 2026
8w ago
|
8-K
| $266.09 $270.78 | ▲ +1.76% | ▲ +0.68% | $299.24 (+12.46%) |
|
Apr 17, 2026
8w ago
|
ANALYST-UPGRADE
| $270.16 $271.06 | ▲ +0.33% | ▼ −0.22% | $299.24 (+10.77%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access